There are several different perspectives on the concept of marketing, please briefly describe it

Answer: As a theoretical discourse in marketing, it is:

The first aspect, pay attention to the scientific and technological achievements of market economy research, in order to pay attention to the strategic decision-making level of marketing management personnel, in order to combine the actual situation of market research and research results, in order to make a feasibility study report of market research, to formulate a suitable plan and path for marketing with market strategy, to pay attention to the effect and efficiency of the study and implementation of the program, in order to carry out the comprehensive evaluation and control of the marketing program, in the marketing program to take the feasible predetermined plan and implement and implement the feasible marketing plan.

Second, with the reform and opening up of the market economic system, we can use the concept of marketing to promote the take-off of the market economy, so that the market economy can inject new vitality and new impetus, and the standardization and comprehensive integration of the market economy system can then stimulate the supply and demand relationship of commodity circulation in marketing science and the demand relationship of commodity circulation, which is the principle of market supply, and become a new pattern of modern market economy with reform and development, so as to continuously explore and practice the field of new market economic system, and constantly forge aheadto continuously plan the strategic guiding significance of marketing theory and practice.

What is the key to being a marketing entity?

It is divided into products, sales channels, customers and consumer groups.

In the process of marketing, the strategic decision-making level of marketing management personnel is the guiding ideology, in order to pay attention to the cohesion and appeal of the marketing team, to study the ability of the marketing team to work together, to carefully plan the implementation plan of the marketing team's strategy and decision-making as the prerequisite, and to combine the marketing team with precise policies and management methods adapted to local conditions, and to build marketing performance as the common goal and work together. Thank you!

Concept theory, function theory, overall activity theory, process theory.

How to understand the concept of "market" in marketing? What determines the size of the market?

1. Understand the concept of "market" in marketing The market can be defined from different perspectives, mainly the following concepts: Defined from a geographical perspective: the market is a place where products are exchanged, that is, the place or region where buyers and sellers act.

From the perspective of the product supplier, the market is the sum of all the actual and potential buyers of a certain product, that is, the sum of consumer demand. Second, the size of the market is determined by the following factors, the market is composed of consumers, industry competitors, enterprises themselves, business and other variables, because of a number of factors constitute the market, so the size of the market size depends on a number of factors, the factors affecting the size of the market include the number of people in a certain need, the purchasing ability to meet this need and the intensity of the desire to buy three factors.

There are five different points of view.

They are three business concepts of enterprise-centered production concept, product concept and sales concept, and two marketing concepts of marketing concept and social marketing concept centered on customer demand.

First, the concept of production, that consumers will favor the purchased, low-cost products. Focusing on improving the efficiency of production and distribution, it is suitable for the most sensitive products, but it is easy to lead to marketing myopia: focus on its own operations and ignore customer needs and build relationships.

Second, the product concept, that consumers will buy products with good quality, performance and creativity, and the strategy is focused on improving products.

Third, the concept of promotion, that if you do not promote the envy of sales, consumers will not buy enough products, suitable for non-desired products, focus on chasing potential customers and promote product benefits. Focus on sales deals rather than long-term relationships. Sell products manufactured by the company, not products that are in demand for the market.

Fourth, the concept of marketing, that the key to achieving organizational goals is to better understand customer needs and desires than competitors, and make customers satisfied, customer orientation and value creation is the only way to achieve sales Galaxy profits.

Fifth, the concept of social marketing, which believes that marketing strategy should deliver value to customers in a way that maintains and improves consumer interests and social welfare.

Theoretically, there are various understandings of marketing, which can be roughly summarized as?

The American scholar Keane Kellows divides various definitions of marketing into three categories: (1) the theory that marketing is regarded as a kind of service to consumers. (2) Emphasizing that marketing is an understanding of social phenomena.

Sansan believes that marketing is a frank process that connects production enterprises with the market through sales channels. This is a reflection of the market from one side.

Marketing is a very broad concept, which can usually be understood as an activity in which a business or organization satisfies customer needs and achieves profits through means such as market research, product design, pricing, and distribution. From different perspectives and disciplines, marketing has the following understandings:

Economic perspective: From an economic perspective, marketing is a process of resource allocation aimed at maximizing market benefits and production efficiency.

Management Perspective: From a management perspective, marketing is a process of strategic planning and execution aimed at achieving corporate goals and maximizing shareholder value.

Psychological perspective: From a psychological perspective, marketing is an emotional and cognitive interactive process that aims to build trust, loyalty, and emotional connection between customers and brands.

Sociological perspective: From a sociological perspective, marketing is a process of social exchange aimed at satisfying consumer needs, enhancing social welfare, and promoting sustainable development.

Strategic Marketing Perspective: From a strategic marketing perspective, marketing is a long-term planning and execution process that aims to build a competitive brand, cultivate a stable customer base, and increase market share.

Digital Marketing Perspective: From the perspective of digital marketing, marketing is a marketing method based on the Internet and digital technology, aiming to promote brands and increase sales through digital channels.

Marketing theory is produced in order to win the market and competition in the context of the increasingly complex world market and increasingly fierce product competition;

Understanding of Marketing:

1. As an economic activity and practical activity, translated as "marketing" or "marketing", it is purely the process of organizing various business activities in a planned way to provide customers with satisfactory business products and services to achieve corporate goals;

2. It is not only a function of the enterprise, but also a channel and window for the enterprise to obtain benefits for the society;

3. Stand in the perspective of the seller to identify and determine the needs of consumers or users, and make the goods or services provided to meet these needs, grasp the initiative of market competition, and achieve good economic benefits.

Summary. A system of potential demanders and potential users who create value through the exchange of goods, services, and information. Marketing is an organizational activity that aims to meet the needs of consumers and create value to meet the goals of a business.

It includes researching the market, analyzing consumer behavior, developing marketing strategies, implementing marketing campaigns, monitoring marketing performance, and more. The purpose of marketing is to create value by satisfying the needs of consumers to meet the goals of the business.

A system of potential demanders and potential users who create value through the exchange of goods, services, and information. Marketing is an organizational activity that aims to meet the needs of consumers and create value to meet the goals of a business. It includes researching the market, analyzing consumer behavior, developing marketing strategies, implementing marketing campaigns, monitoring marketing performance, and more.

The purpose of marketing is to create value by satisfying the needs of consumers to meet the goals of the business.

Fellow, I really didn't understand, I can be more specific.

A market is a place where consumers and businesses can buy goods and services, and it is also a place where businesses can promote and sell their products. From the perspective of marketing, the market refers to the transaction process between enterprises and consumers, which includes enterprises collecting consumer information, analyzing consumer needs, formulating marketing strategies, promoting products, providing services, etc. In marketing, companies may encounter some problems, such as low consumer interest in products, low consumer awareness of products, and consumers' sensitivity to products.

The emergence of these problems is mainly due to the shortcomings of enterprises in the formulation of marketing strategies, such as not having an in-depth understanding of consumer needs, not formulating effective marketing strategies, and not adopting effective promotion channels. To solve these problems, the first thing enterprises need to do is to have an in-depth understanding of the needs of consumers, develop an effective marketing strategy according to the needs of consumers, adopt effective promotion channels, improve product awareness, improve consumers' interest in products, and pay attention to the quality of products, to ensure that the products are reasonable to meet the needs of consumers. Personal Tips:

In marketing, enterprises should have an in-depth understanding of consumer needs, develop effective marketing strategies, take effective promotion channels, improve product awareness, improve consumer interest in products, and pay attention to the quality of products, to ensure that the products are reasonable to meet the needs of consumers.

a.A place to buy and sell.

b.The sum total of commodity exchange relations.

c.The process itself is like a change.

d.Consumers who have the desire to buy slag and the ability to pay for the calendar.

Correct answer: Consumers with the desire to buy and the ability to pay.