What are the key factors for Apple s high profits?

1. First of all, the high and low utilization rate of a product is actually related to two core elements, one is cost, the other is **, the simple understanding is profit = ** - cost, profit margin = profit cost; A high profit margin also means that the bigger the profit, the better, and the smaller the cost, the better;

2. In terms of cost, in fact, the production cost of all mobile phones will not be very different, and it is basically similar. Under the premise of similar costs, high profit margins are high requirements, what support is used, it must be technology and quality, so Apple's selling price is relatively high, so his profit margin can be relatively high!

3. Of course, technology and quality require cost, the cost of technology research and development investment is very large, and quality control will also have a certain cost investment, it should be that the cost of Apple's mobile phone is higher than that of other mobile phones, but if the sales are very good, it can be a good way to dilute the cost of technology research and development, and quality control is actually Apple is also entrusted to others to produce, he only needs to inspect the goods. Although this kind of contract production will incur a certain cost, it will not cost too much!

4. In short, Apple's main direction is technology, and many mobile phone manufacturers (including most electronic product companies) focus on production, and the level of technology research and development is low, not a level, Apple's profits are high, and it is normal for profit margins to be high.

Note: The stability of Apple's system is deeply loved by consumers.

There is no semicolon for this one.

1. Brand effect. Apple's brand effect is very obvious, in the eyes of many consumers, Apple products have a perfect appearance, high quality, good user experience, are representatives of high-end products, and highlight the identity of users, so even if Apple's mobile phone is fried to nearly 10,000 by Tuhe Mengniu Shuqiao, there are still customers who are willing to buy.

2. Ability to innovate. Apple's iPhone has led the wave of mobile phone touchscreens, Apple's MacBookAir has given birth to the ultrabook in notebooks, Apple's Mac Pro's outstanding appearance is definitely the first in the industry, and the number of Apple's AppStore apps has exceeded one million.

Personally, I think it's these two points.

The Chinese's local tyrant thinking.

Abroad because of his innovation, at home is a kind of psychology.