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Speaking of Mixue Bingcheng, everyone's ears will sound such a familiar lyrics, "You love me, I love you, Mixue Bingcheng is sweet." ”
Founded in 1997, Mixue Bingcheng is a tea brand that is committed to providing every customer with affordable and delicious food, and treating every customer who comes to the store sincerely. They make every ice cream and every cup of milk tea with their hearts, just to let the guests drink with confidence.
Everyone knows that Henan and other places have entered the hot weather recently, and the maximum temperature can reach 40 °, which is really as long as you can feel the sweaty feeling outside. It is precisely because of the hot weather in Henan that there is such a title on the hot search on Weibo "Henan has become Kenan".
At first, netizens who couldn't tell the truth didn't think it was a mistake in writing, until someone commented on the hot weather in Henan below and knew that the water was sunburned. So, is Mixue Bingcheng tanned? Why is it black?
I think the answers to these two questions speak for themselves. Michelle Bingcheng was tanned, so black that she couldn't even see her expression. The reason for being tanned is because of the hot weather in Henan.
In recent days, the high temperature in Henan has really made people miserable, and even staying in an air-conditioned room can't help but want to order a cold drink to relieve the heat. Some attentive netizens found that the icon of Mixue Bingcheng did not know when it began to "blacken". For a while, it caused speculation among many netizens.
Some people boldly speculate that it is because Michelle Bingcheng is going to release a new product recently?
Some netizens directly contacted the customer service of Mixue Bingcheng to ask what the reason for the blackening was, but the response of the customer service was really laughable. It turned out to be sunburned by the high temperature weather in Zhengzhou. As we all know, the headquarters of Mixue Bingcheng is located in Zhengzhou.
The high temperature for days really made the king of Mixue Bingcheng unbearable, and it turned black directly. After being discovered by netizens, it not only added more topics about Mixue Bingcheng, but also deepened netizens' impression of Mixue Bingcheng. This high-temperature marketing of Mixue Bingcheng is really successful.
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In fact, this is not tanned, but the system has been adjusted to a certain extent or there is a mistake that causes it to turn black, in fact, it is a kind of black humor, just like Ultraman Tiga suddenly blackened.
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It's not that it's tanned, it's because the new mulberry series drink is black, so it turns black.
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The official said that the Snow King of Honey Snow Ice City was tanned, so the avatar of the Snow King of Honey Snow Ice City will become black.
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Hello, I have inquired for you: There may be many reasons why Mixue Bingcheng was hacked, and the following are some possible reasons:1
Food safety issues: Food safety issues in the food industry have always been a topic of concern, and Mixue Bingcheng has also been questioned by consumers due to food safety issues. For example, there have been reports of non-hygienic standards and improper use of raw materials in some of the stores of Mixue Bingcheng, which may lead to consumer dissatisfaction and boycotts.
2.Brand image problems: There may be some problems in the brand image of Mixue Bingcheng, such as the brand image is not high-end enough, the product quality is unstable, etc.
These issues may cause some consumers to question the products of Mixue Bingcheng and choose not to buy them or choose other brands instead. 3.Market Competition:
As competition in the tea market intensifies, Mixue Bingcheng faces more and more competitors. These competitors may be more competitive in terms of quality, quality, service, etc., which may make consumers' satisfaction with Mixue Bingcheng decrease. 4.
Changes in consumer tastes: Changes in consumer tastes may affect the sales of Mixue Bingcheng. If consumers' tastes become healthier and more important, and Mixue Bingcheng's products do not keep up with the changes in time, they may be criticized and questioned by consumers.
In short, there are many reasons why Mixue Bingcheng was hacked, including food safety issues, brand image problems, market competition and consumer taste, there may be many reasons why Mixue Bingcheng was hacked, and the following are some possible reasons for the disadvantages of one acre: 1Food Safety Issues:
Food safety issues in the food industry have always been a topic of great concern, and Mixue Bingcheng has also been questioned by consumers due to food safety issues. For example, there have been reports that some stores in Mixue Bingcheng have problems such as substandard hygiene and improper use of raw materials, which may trigger consumer dissatisfaction and boycotts. 2.
Brand image problems: There may be some problems in the brand image of Mixue Bingcheng, such as the brand image is not high-end enough, the product quality is unstable, etc. These issues may cause some consumers to question the products of Mixue Bingcheng and choose not to buy them or choose other brands instead.
3.Market competition: With the intensification of competition in the tea market, Mixue Bingcheng is facing more and more competitors.
These competitors may be more competitive in terms of quality, quality, service, etc., which may make consumers' satisfaction with Mixue Bingcheng decrease. 4.Consumer tastes are changing:
Changes in consumer tastes may affect the sales of Mixue Bingcheng. If consumers' tastes become healthier and quality-oriented, and Mixue Bingcheng's products do not keep up with the changes in time, they may be criticized and questioned by consumers. In short, there are many reasons why Mixue Bingcheng was hacked, including food safety issues, brand image problems, market competition and consumer taste.
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The darkening of Mixue Bingcheng is due to highlighting the high temperature in Zhengzhou, which is a way to ridicule.
The headquarters of Mixue Bingcheng is in Zhengzhou, Henan Province, where the current temperature is as high as 40 degrees. Previously, Henan also frequently appeared on Weibo hot searches because of the high temperature, and netizens ridiculed Henan for becoming hot. So Mixue Bingcheng, which is located in Zhengzhou, began to renovate and replaced all the store's avatars with black avatars to highlight the hot weather in Zhengzhou.
Moreover, the new mulberry developed by Mixue Bingcheng, this new product is black, in order to welcome the new product, so make a fuss about this weather to welcome the arrival of the new product. In fact, the reason why the Snow King changed black was to promote the new products that hungered him: mulberry berries, sesame mushrooms, mulberries, etc., because the colors were very close, so the Snow King also changed.
Introduction to the product line of Mixue Bingcheng
1. Ice cream series.
The main varieties of ice cream contained in the ice cream are Magic Crunch, Strawberry Sundae, Chocolate Sundae, Blueberry Sundae, Oreo Sundae, Coffee Snow Top, Jasmine Snow Top, and Tieguanyin Snow Top. One of the more popular is the Magic Sky Crispy.
2. Fresh fruit tea series.
The fresh fruit tea series mainly include chilled lemonade, lemon aloe vera tea, mango iced wheat, blueberry fruit tea, jasmine honey tea, lemon black tea, lemon green tea, honey grapefruit tea, fresh aloe vera diamond fruit tea and honey grapefruit black tea.
3. Milk tea series.
The milk tea series mainly includes double milk tea, sago milk tea, coconut milk tea, oat milk tea, red bean milk tea, a full set of milk tea and pudding milk tea.
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There are many theories about the reason why Mixue Bingcheng turned black, and the more reliable explanation is that the potatoes sold in Henan have been super hot in the past two days, and the Snow King has been tanned. In order to promote Xinnian Zhipin, Mixue Bingcheng "blackened" the avatars of all stores and released a message to the public, saying that "when the Snow King went to the mulberry garden to pick mulberries, he tanned and died". In addition, some netizens said that Mixue Bingcheng is headquartered in Zhengzhou, with a continuous high temperature of 40 degrees, and the "blackening" is because of the recent launch of a new mulberry product, and the tanning is when I go out to pick mulberries.
Lemonade, strawberry shake shake, blueberry fruit tea, passion fruit.
The positioning of Mixue Bingcheng is different from that of many high-end bubble tea shops, but takes the "people-friendly" route and chooses a large number of third- and fourth-tier cities. With 2 yuan of ice cream, Mixue Bingcheng became the most popular milk tea brand around the school, and soon conquered various university towns. You must know that you can't make money with 2 yuan a piece of ice cream. >>>More
Gain weight. The calories of Mixue Bingcheng Sanpinba Baba milk tea are 800 kcal, and milk tea is composed of fixed sugar, fixed black tea and pure milk, under normal circumstances, the sugar content of a cup of milk tea is equal to the content of 5 canned cola. [Click to learn how to open a Honey Snow Ice City]. >>>More
Won't gain weight. It is easy to sweat in summer, and you need to supplement vitamin C frequently to maintain your physical strength, and a cup of fresh oranges can maintain our good mood throughout the day. It is especially suitable for people who have a drink after a meal or want to **. >>>More
1. Fresh fruit tea series: lemon aloe vera tea, chilled lemonade, blueberry fruit tea, mango ice wheat. >>>More