Why is Mixue Bingcheng so cheap?

Because Mixue Bingcheng takes the route of small profits and quick turnover. 1. The product is simple to make and no pressure.

In fact, at that time, the lemonade of Michelle Bingcheng was so cheap, because the cost of these drinks was really very low. Because the crowd positioned by Mixue Bingcheng is students, the positioning of drinks is relatively low, and the main focus is on small profits and quick turnover, so the more people queuing up, the better the business of Mixue Bingcheng, and only when you make money, there will be more and more branches. For example, the cost of a cup of milk tea in Mixue Bingcheng is indeed not expensive, just like lemonade, which is actually one or two slices of lemon with water and sugar, so it is still very profitable.

2. The cost of Mixue Bingcheng is low.

The cost of Mixue Bingcheng is very low, so there will be a lot of people to buy, the cost of the money has already come back, and there is a natural answer that you will not lose money, after all, he is to open a store that is to make money, compared with some other milk tea shops are still very good, the cost performance is relatively high, so Mixue Bingcheng especially likes to look near the school food street, just this price has already won.

First of all, it's not that Mixue Bingcheng is cheap, but that other stores** are too high and unreasonable. Mixue Bingcheng has not raised prices much for so many years, while other bubble tea shops have kept raising prices. If you want to say that the cost of Mixue Bingcheng is low, in fact, the production cost of most drinks is very low.

The coffee taste and ingredients of Mixue Bingcheng are good, and they only sell for 6 yuan. If you change to another store, it will sell for at least 10 yuan, and the taste is not so good.

1.First of all, from the ingredients:

Fruit tea is basically jam with fructose molasses and then a certain proportion of black tea, green tea or four seasons spring tea, plus ice cubes and purified water, lemon series will generally put four lemons, there are standard grams. Milk tea is made with a certain proportion of pure water and milk tea powder, and the pearls are boiled by themselves, and they feel so fragrant every time they are cooked.

Ice cream is made by mixing milkshake powder with a certain proportion of purified water and then pouring it into an ice cream machine, which generally requires three and a half circles of height outside the ice cream, and five and a half circles of sundae (psMany customers will ask him to put more pearls or more jam or tea or the like, in fact, it is not that they are unwilling to put more for you, but because the recipe is like this, and the proportion will affect the taste).

2.From ** on:

The expensive thing in the store is Sanpinba milk tea yuan, and the cheap one is 3 yuan of ice cream, which is indeed not very profitable, but Mixue Bingcheng is fighting a ** war, the store is next to the school, basically opened, and there are no other milk tea shops where no one goes, and the students' consumption power is limited, mainly relying on small profits and quick turnover.

3.Hygiene:

There will be special management personnel in the store to inspect the health of the ground, cash register, back kitchen, etc., and also see that the drinks do not meet the standards of the recipe, such as the grams of lemons, the date of jam, etc., once unqualified, a fine of more than four figures. Like the ground, you have to drag it three or four times a day, the ice cream machine will be cleaned every night, and the jam is poured into the jar and the tea bucket is cleaned, and the water is purified water filtered by a special filter, which can be drunk directly!

After that, let's summarize the reasons why Honey Snow Ice City is delicious and cheap.

Introduction: Mixue Bingcheng is a well-known milk tea brand in China, which is deeply loved by many student parties, which is not only cheap, but also has more flavors, satisfying customers with different preferences. So, at this time, some friends are puzzled, it's so cheap, what does it rely on to make money? <>

Unlike other milk tea brands, the biggest advantage of Mixue Bingcheng is that it has its own raw material processing plant, but this does not mean that the quality of milk tea is reduced. It strictly controls the materials of each branch, and all raw materials are provided by the headquarters. Many of the raw materials are relatively good, such as the milk source of ice cream is New Zealand, and the cost performance is really high.

After all, Mixue Bingcheng is a big brand, so when it comes to purchasing, the order quantity is very large. Everyone knows that lemonade is a hot product in their family, and drinking a glass of chilled lemonade on a hot summer day can quench your thirst and cool off. For example, when purchasing lemons, other beverage stores buy dozens of tons and dozens of tons, but there are more than 10,000 stores in Mixue Bingcheng across the country.

Due to the relatively large amount ordered, it has a strong bargaining power, and the ** given by the lemon merchant will definitely be cheaper. <>

Although its pricing is not high, it does not mean that they can't make money, because their consumer group is huge, and there are milk tea shops in Mixue Bingcheng in many places where urban and rural areas are combined, but these brands such as Hey Tea and a little bit are almost invisible in the township. <>

When a cup of milk tea is more expensive than our meal, drinking milk tea has become a hesitant thing, but a cheap milk tea shop like Mixue Bingcheng is really close to the people, and this brand is also more prominent in charity, for the Zhengzhou flood incident, it donated 50 million, which was well received by netizens. Some netizens even said that this was all saved by Snow King selling ice cream for a dollar, and they all expressed that they would support domestic products in the future.

If it's cheap, you can attract a lot of customers, and you can also make your sales very high, so that you can make money. The main thing is to make money by sales, and the higher the sales, the more money you will earn.

Because this brand has always been high-quality and cheap, and the first set is particularly low, and the raw materials are relatively cheap, the brand relies on low prices and more sales to make money.

Because this can compete with other milk tea industries, it is so cheap. It is made by people's support, by popularity, by sales.

Lower costs.

One of the big reasons behind the cheapness of Mixue Bingcheng is the lower cost - 10 yuan for a cup of Mixue Bingcheng milk tea, the gross profit can reach 5 yuan. Although the product of Mixue Bingcheng is low, according to its statement when recruiting franchisees, the average number of Mixue Bingcheng stores can return to the cost in 10 months, compared with the theorem of ten milk tea shops with 8 losses, 1 flat and 1 earning early, regardless of whether this data has moisture or not, it has to be said to be a miracle.

The ways and means to reduce costs include:

1. Mixue Bingcheng controls the raw materials in its own hands. As early as 2007, Mixue Bingcheng had its own processing plant. After 2012, most of its raw materials came from Henan Dajia Food Gonghe Changsi

2. The raw materials of different kinds of milk tea are nothing more than milk tea powder, special milk, etc., but the ingredients added are different. The small variety of raw materials and ingredients means that the process of making milk tea by waiters is simple, fast and short, and the number of waiters required in a store is small, which also greatly reduces the labor cost of Mixue Bingcheng. <>

Summary. Hello dear ! There are no snow ice castles in many towns and villages!

City-level discovery: Mixue Bingcheng mainly targets third- and fourth-tier cities, but will also set up chain stores in provincial capitals such as Zhengzhou, but the intensity is relatively lower than that of prefecture-level cities. Counties outside the third and fourth tiers have also become the focus of brand development, such as Zhecheng County in Shangqiu, where there are more than 6 stores.

From the perspective of the city level, the township area has not yet opened a franchise store. From the perspective of store distribution area, at present, the domestic Central Plains market has achieved a comprehensive layout, such as Henan, Hubei, Hunan, Hebei, Shandong, Sichuan, etc. There are only a few stores in the distribution area, such as Inner Mongolia, Qinghai, Xinjiang, Jilin, Liaoning, etc., for the time being.

From this point of view, Chengdu, which has not been opened on a large scale, is not able to find a franchise store in the region.

Hello dear ! There are no snow ice castles in many towns and villages! City level to discover:

Mixue Bingcheng mainly targets third- and fourth-tier cities, but will also set up chain stores in provincial capitals such as Zhengzhou, but the intensity is relatively lower than that of Ling-level cities. The county towns outside the third and fourth lines have also become the focus of brand development, such as Zhecheng County in Shangqiu, where there are more than 6 stores in the eggplant. From the perspective of the city level, the township area has not yet opened a franchise store.

From the point of view of the distribution area of the store, at present, the domestic Central Plains market has achieved a comprehensive layout, such as Henan, Hubei, Hunan, Hebei, Shandong, Sichuan, etc. There are only a few stores in the distribution area, such as Inner Mongolia, Qinghai, Xinjiang, Jilin, Liaoning, etc., for the time being. From this point of view, Chengdu, which has not been opened on a large scale, is not able to find a franchise store in the region.