Michelle Bingcheng s response to blackening, Snow King s new skin, what are the highlights?

Their skin is so dark that you can see them in the crowd!

Michelle Bingcheng's response to blackening, what are the highlights of Snow King's new **?

Recently, many people have discovered such a problem, that is, the avatar of Michelle Ice City has turned black, what is going on? Regarding this question, the leaders of the milk tea company also made it, mainly because the weather has been too hot recently, and it has basically reached more than 40 every day.

So the Snow King turned black under the sun, and the store also gave a very high-level word, which is tanning, and now many shops have changed the Snow King's avatar to black. For this new **, many people also feel very interesting, after all, on all platforms, you can see the little black head of Mixue Bingcheng at a glance!

Do you like Snow King's new **? What do you think are the highlights of this **?

Since the blood king has been replaced with a new **, many people feel very uncomfortable, after all, they are used to seeing it, and the white snow king has suddenly turned black now, and many people feel that they can't start, and they can't bear to look at it directly. There are many highlights of this **, for example, just changing the color of the body, but it looks more tacky, not as bright and attractive as the previous Snow White!

After the Snow King was replaced with a new **, what did netizens say?

Many netizens said that there are still some cuteness after blackening, and some people say that they can't help but want to laugh when they see this avatar, and some people exaggerate that let Snow King apply sunscreen and say that black looks thin, and this color is more suitable for it. Out of all the comments, there is one comment that catches the eye, and it can also make people laugh in the first place.

Here's what the review says: The heat in Zhengzhou tanned me, but thankfully my ice cream didn't melt. This idea is unusual, and it is very fun and interesting, and it is precisely because the Snow King's ** has turned black, so the Ice and Snow Ice City can be said to be on fire again in a small area!

First of all, this ** is very much like the snow king after the tanning is very cute, and the second is that this blood sugar looks very cute and has a black and white contrast with the previous one, and the second is that I think this color scheme is more in line with our current environment, and now the weather in Henan is very hot, which also shows that even the image of Honey Snow Ice City has become tanned, which should attract the attention of many people to reduce the heat in time.

Snow King's new ** is black all over, his nose is yellow, his eyes are blue, black and not autumnal, especially cute, the official response, because of the continuous high temperature, Snow King was tanned.

The Snow King's whole body is black, his nose is orange, his eyes are blue, and he is particularly lively and cute, standing with the white Snow King, which is a beautiful landscape, and the official response is that the Snow King is tanned.

The blackening incident of Mixue Bingcheng is a topic of topic marketing for the sake of launching new products.

On June 18, 2022, it was the time for Mixue Bingcheng to officially start marketing, and the official blog ended with "Guess why the Snow King has turned black" and "High temperature for days".''"These topics have attracted a lot of attention and discussion, we all know that the image of the Snow King has always been white, which suddenly turned black, forming a great contrast, it is difficult not to notice, many people say that it is because the headquarters of Honey Snow Bingcheng is in Zhengzhou, the temperature is too high there, and the Snow King is tanned, but is this the case, then we can only wait for the official to give an explanation.

When the topic fermented to a certain extent, their purpose was achieved, and they began to launch their new products "Mulberry Berry" and "Zhizhi Mulberry", and gave a very cute explanation for why the Snow King turned black, saying that he was tanned when picking mulberries, and then, "The Snow King became the King of Charcoal.""''Black and thin" and other interactive memes have also detonated topics one after another.

When I heard Mixue Bingcheng, I immediately thought of its stores all over the streets and alleys and its songs: You love me, I love you, Mixue Bingcheng is sweet. As a bubble tea shop that provides ice cream and tea, the ordinary ** is indeed too popular.

It has more than 10,000+ stores, so its brand image is everywhere, a snow king with an ice cream scepter, who only loves ice cream and tea all his life, obvious red + white. And this blackening, that is, its famous brand image, Snow King, has changed all the white to black. Although blackening is an anthropomorphic word, it is used on the Snow King of Honey Snow Ice City, which is another successful marketing.

1. The classic image of the Snow King, what has changed is that it is constantly trying to introduce new drinks.

Since its establishment in 1997, Mixue Bingcheng has tried many products, such as cold shaved ice, Chinese and Western restaurants, home cooking, etc., with some successes and failures, and after the launch of 1 yuan ice cream, more and more stores and drinks have opened.

The image of Mixue Bingcheng, the Snow King, was officially launched in 2018, is the chief quality control officer of Mixue Bingcheng, and the lifelong spokesperson of the brand, it likes to sing and dance, study the novelty of eating ice cream and tea, and can't help but lick its mouth when it sees its favorite milk tea shop. is such a cute and focused image, which makes its red and white deeply rooted in the hearts of the people.

And this time the white turned black, which is the "mulberry" ** drink researched by Snow King, and it is a good marketing activity.

2. When the color of the brand image is changed, as a brand of Henan, Henan is upright and hot in the summer.

In terms of time, summer is the time when the cold drink series sells well. At this time, the north, Henan, is also suffering from the scorching heat. High temperatures for many days in a row, and even many surface monitoring temperatures have exceeded many historical levels for the same period.

At this time, the Snow King of Mixue Ice City turned white and black, as if it had been sunburned.

Through the association with the weather, the brand is connected with real life, so that consumers can feel the coolness brought by Mixue Bingcheng in the hot summer, and feel its fun.

3. I believe that one day, there will be other colors of Snow King, and the same Honey Snow Ice City will bring different drinks.

In addition to the usual drinks, Michelle will also continue to introduce new drinks. It is not only to maintain the vitality of the enterprise, but also to continuously attract consumers and maintain the freshness of consumers.

This time it's a blackened mulberry, and the next time it's possible that the fruit added to the drink will be a different color. It is also worth looking forward to and witnessing together.

After saying so much, I suddenly remembered that I hadn't drunk Honey Snow Ice City for a long time, maybe I should order a drink. Or what kind of taste is mulberry in summer, a new drink brought by the blackened Honey Snow Ice City.

There is only one truth about the snow king turning black in Mixue Bingcheng, the snow king went to the mulberry garden to pick mulberries and was tanned.

Because Mixue Bingcheng is about to release a new mulberry, in order to welcome the arrival of the new product, it will suddenly change color.

Because it's summer, and every city has issued a heat warning, Snow King is tanned.

Probably to attract an audience. Doing so can bring it back to the audience's attention and increase popularity.

Mainly because of the weather, because the weather is hot, so the Snow King is tanned!

The Snow King of Honey Snow Ice City has turned black, why has the avatar of Honey Snow Ice City turned black?

There are many friends who have found a problem in the recent past, and when ordering takeout, they found that the avatar of Mixue Bingcheng suddenly turned black. Later, this matter also rushed to the hot search, so what is going on? Today, let's take a look at the reasons for the blackening of Mixue Ice City.

Many people think that there is a problem with the system, but in fact, it is mainly because the weather has been too hot in recent times, Henan and other provinces continue to have high temperature warnings, and the temperature in Zhengzhou has reached 40. Therefore, the relevant personnel also specially painted the image of the Snow King in black, and wanted to warn people to pay attention to sun protection, otherwise they will be tanned like the Snow King!

The Snow King has always been the spokesperson of Honey Snow Ice City, and every time we see this image, we will feel an inexplicable cordiality, and he has many hobbies, such as singing and dancing. So since the brand came out, it has been loved by many people, before he was the white Snow King, and he would hold an ice cream scepter in his hand. One of the major characteristics of his life is that he only loves ice cream and tea.

Do you think black ** is suitable for Snow King? Why

Now the Snow King has suddenly become black**, in fact, for many people, it is unacceptable for a while, and they also feel that this color is not suitable for the Snow King. But it is because of this feature that this brand appears more humane, after all, when the weather is hot, in order to remind everyone to pay attention to sun protection, so Snow King's ** has also become a black color, such a design can really meet everyone's heart, and we can also notice this brand at the first time when ordering takeout. So do you think black ** is suitable for the blood king?

After seeing the darkened Snow King, would you buy this brand of drink?

The Snow King of Honey Snow Bingcheng was blackened, and Honey Snow Bingcheng responded later that it was because the Snow King ran to the mulberry garden to pick mulberries, so he was tanned. Maybe the company wants to issue a new product, it is to build momentum for the new product, because Mixue Bingcheng is cheap, many netizens love to drink, and there are all kinds of delicious and delicious drinks in it. A two-color ice cream only costs two yuan, and even if you buy an ice cream in an ordinary small supermarket, it starts at least 4 yuan, so their various products are popular with ordinary people.

Snow King is the company's corporate image, and it has always been naughty and cute, but it has changed from white to black, so let's find out more about it!

One, the Snow King of Honey Snow Ice City has blackened

The image of Michelle Bingcheng is different from that of other bubble tea shops, every time the staff puts on the Snow King clothes and jumps outside the bubble tea shop, many children play with them. The Snow King will take the children to play hide and seek together, play catch-and-seek games, etc., and other bubble tea shops will be more serious. The image of the Snow King is extremely cute, with a bulging head and a bulging body.

Second, why did the avatar of Michelle Bingcheng turn black?

The avatar of Michelle Bingcheng turned black, and the official response was that the Snow King went to the mulberry garden to pick mulberries and tanned. The Snow King does not exist in this world, he is an avatar. The reason why mulberries are mentioned may be that mulberry drinks will be produced later, and it is normal to be tanned due to the summer heat.

There are also scenes of Snow White and Black Snow King playing together at the door of some stores, and the blackened Snow King is also lively, conveying that the company's corporate culture is healthy and happy. Many netizens said that Mixue Bingcheng's ** is too close to the people, and it is the number one in the milk tea industry in their minds.

In short, because the ** of Mixue Bingcheng has always been low, it is the first choice for many people in summer, and the gate of Mixue Bingcheng is crowded with people every time.

There are two main reasons why the avatar of Mixue Bingcheng has changed from the original white to black, Zhengzhou has been experiencing high temperatures recently, and the second main reason is that Mixue Bingcheng wants to prepare a summer ** dessert, which is a black mulberry dessert, so in order to cooperate with the conversion of the new avatar.

Because Mixue Bingcheng originated in Henan, and the temperature in Henan is as high as 40 degrees, the snow king of Mixue Bingcheng is also tanned.

I think if they do this, they are also trying to attract everyone's attention, after all, there are still relatively many actions in Mixue Bingcheng now.

It's a marketing strategy that changes its tricks.

On takeaway platforms such as Meituan and Ele.me, the logo is temporarily replaced, so that people can see a store with a strange logo at a glance during the sliding process of ordering takeout, which attracts attention, and people generally can't help but click in to take a look, and the click rate of the store will increase, and the probability of users placing orders will also increase accordingly.

At the same time, the incident of the sudden temporary change of logo of Mixue Bingcheng will also be noticed by many customers and **, and further spread, because they will feel more novel and want to share it with others. Just like this question, this event attracts your questions, and it also attracts others to interpret it, which will further drive the volume of marketing of this event and promote the brand ** and order conversion.

What do you think of this marketing strategy? I feel that as long as it's not the kind of malicious illegal work, or the kind of planning that is very negative, you can look at it positively. There is no problem for brands to engage in some such small events to do event marketing, attract attention, and increase some brand promotion**.

However, maybe the first person to eat crabs will have a better effect, and the follow-up should not be so good, unless it is particularly innovative and creative.

The weather is very hot, and the temperature is particularly high, and the local temperature is unacceptable for many people. will appear to be dark. It makes people feel blackened.

Because the trademark of Mixue Bingcheng has changed, from the previous white to black, it is suspected that it is to create momentum for marketing new products.