What is the purpose of PR education? 5

The purpose of public relations is the science of establishing a good relationship between employees inside and outside the organization, and between organizations in order to achieve a specific goal. According to Edward Bernays, public relations is a managerial function that develops policies and procedures to gain public understanding and acceptance. It is a conscious management activity.

To establish a good public relations in an organization, it is necessary to plan and implement good public relations activities.

Extended Materials: Public Relations is mainly engaged in the consulting, planning, implementation and service management functions of organizational information dissemination, relationship coordination and image management affairs. This includes the success of the organization, mitigating the impact of organizational failure, announcing changes, and so on.

It is similar to the face in traditional Chinese personal relationships.

In the marketing system, public relations is the only tool that a business organization can use to build public trust.

As the division of labor in society becomes more and more detailed, the importance of public relations personnel has increased, and many colleges and universities have established public relations departments to train public relations talents in different fields for the society.

The nature of the PR industry makes it inevitable that there is a close connection to **. At present, enterprises in the public relations industry in Chinese mainland are close to the customer base (organizations with demand for public relations services) and **, so they are mainly concentrated in Beijing, Shanghai, Guangzhou, and Chengdu, Wuhan and other cities.

Therefore, crisis public relations is all thinking, wisdom will change fate, in contrast, crisis public relations thinking and means to deal with the public in the Internet age. The image of using the Internet's technological means of expression provides a new way of thinking, planning ideas and communication media for modern public relations.

Husband, the purpose of education is for. I can't move to study. Heroes are not.

Public relations is public relations, which is a kind of social relationship between social organizations and the part of the public that constitutes their living environment and affects the survival and development of their families, and is a science in which an organization establishes a good relationship between employees and organizations inside and outside the organization in order to achieve a specific goal.

Public relations is composed of three elements: social organization, public, and communication. Public relations is the science and art of social organizations to influence the public in order to survive and develop, through communication and communication, shape the image, balance interests, coordinate relationships, optimize the social psychological environment, and influence the public.

Public relations activities refer to the planning and implementation of public relations activities, which are commonly used by corporate planning departments, public relations companies, planning companies, and advertising companies in their work.

Public relations activities content:

1. Press.

1. The principle of authenticity.

The principle of authenticity refers to the fact that when an organization carries out public relations activities, it must be based on the organization's good behavior and facts, and truthfully convey information about the organization to the public, and at the same time truthfully convey information about the public to the organization's decision-makers.

Public relations is the art of building credibility and shaping image, but it is not a pure art or propaganda technique, but a science based on facts. Public relations cannot be "made", only a good image can be "shaped", and the materials used in this shaping are the facts.

2. The principle of equality and reciprocity.

In carrying out public relations activities, social organizations should pay attention to abiding by the principle of equality and reciprocity. The principle of equality and reciprocity means that public relations activities should take into account the interests of both the organization and the public, and make both parties mutually beneficial and reciprocal on an equal footing.

Equality and mutual benefit means both "self-interest" and "altruism". Public relations is not just about "altruism", but also about "self-interest" (local interests), but "self-interest" is not egoism. Public relations is about benefiting others first and ultimately benefiting oneself without violating laws and morals.

3. The principle of overall consistency.

The principle of overall consistency means that when social organizations carry out public relations activities, they should stand on the height of "society" and comprehensively consider the impact that may be generated by the activities on social and economic benefits, social and ecological benefits, and the construction of social and spiritual civilization, so that all aspects are in line with the long-term and fundamental interests of the public. This kind of thinking and practice that seeks to make the benefits of various factors consistent is called the principle of overall consistency.

4. The principle of public relations for all employees.

The principle of public relations for all employees refers to the development of public relations work of an organization, which not only depends on the unremitting efforts of full-time public relations agencies and public relations personnel, but also depends on the cooperation of all departments and all employees of the organization, requiring all members of the organization to pay attention to establishing the concept of public relations, pay attention to and participate in public relations work, and contribute to public relations work.

1. The attractiveness of public relations activities.

Event planning should be attractive, meet the needs of users in terms of curiosity, values, honor, responsibility, interests, etc., and give appropriate material encouragement. A good event planning is to grasp the user's preferences, guide according to the situation, understand the user's feelings and interests, and encourage the user's active participation.

2. Execution of public relations activities.

It is not enough to plan these activities carefully. If the execution is not enough, no matter how good the planning plan is, it is just empty talk. The key lies in the task description, the rhythm of the task process, the executor, the execution time, and the emergency handling plan.

3. Relevance of PR activities.

The content and purpose of event planning should be closely linked. According to the positioning of the target customer, carry out the best planning activities, and integrate the activities and resources with strong relevance. Event planning without relevance is highly unsuccessful.

4. Communication of public relations activities.

Enterprises carry out activities to pass on their brand culture to more user groups and maximize the promotion of brands and products. In order to achieve good communication results, it should be carried out before, during and after the event.

Offensive PR objectives and defensive PR objectives.

Defensive public relations, the purpose of Duan Zhen is to eliminate the incongruous factors and signs of friction as much as possible, and prevent problems before they occur. It is characterized by the combination of defense and guidance, the combination of ** and measures, and the way of retreat and defense, to create a more favorable opportunity and situation to carry out offensive public relations activities, and it is necessary to pay attention to follow public relations.

Code of Ethics. "The smell of gunpowder"No matter how strong it is, we must not do anything that harms others and benefits ourselves, harms the general interests of society, and protects the small interests of the organization.

Public relations personnel should follow the following principles when conducting public relations planning:

1) The principle of unification of the public interest and the organization's interest. Any public relations planning is for the development of the organization, but the survival and development of any organization is inseparable from the support of the public, and successful planning should be based on the unity of organizational interests and social interests.

2) The principle of unification of creativity and feasibility. A successful PR plan must be a creative labor, but also consider the external environment and internal conditions, so that the goal of the PR planning plan is achievable, the procedure is feasible, the scope is within the reach, and the means and methods are available.

3) The principle of unification of planning and flexibility. The NAPAs should be as stable as possible to ensure the implementation of the entire NAPA. However, it should have a certain degree of flexibility and flexibility, should have sufficient room for maneuver, and should adjust the activities of public relations planning in a timely and appropriate manner when the impact of environmental changes on the target is obvious.

4) The principle of unification of organizational goals and public relations planning goals. The objectives achieved by such planning must be seen as a part or aspect of the overall goals of the organization, and integrated with the overall goals of the organization.

PR communicator (Tianhanshui PR).