Zhongxuegao ice cream is the most expensive 66 yuan, which has sparked heated discussions, will you

1. Under normal circumstances, I wouldn't choose to buy it, because I feel that it has exceeded my acceptance of ice cream** and is not within the scope of my consumption.

Generally, if I go to buy ice cream, the value is generally between 3 and 10, and the most expensive ** is only about 25, basically not more than this**. This is also my acceptance of ice cream, beyond this level I can't accept it, after all, I think it's just a small ice cream, I can eat it or not, there is no need to spend so much money to buy this ice cream. After all, an ice cream can buy a lot of vegetables and fruits, and they have caught up with the livelihood products.

2. If you go out on a trip with your parents or family, you will still be willing to spend money to buy them an ice cream to make them feel the atmosphere of traveling, but you will definitely be reluctant to eat it.

If we do travel to Beijing and other places, and we are with our parents, then I can still accept to buy one ice cream for each of my parents, so that they can feel the atmosphere of travel, after all, it is rare to come once. But if I want to buy it myself, I will definitely be reluctant to do it, so I will only spend money on them to buy it, and this is something I think can be done. Although 66's ** is indeed within everyone's consumption range, I don't think it's worth it to buy ice cream.

3. We all know that the cost of making his ice cream has reached more than 40, but I think most people are still unlikely to accept such an expensive hypocrisy.

For families with a higher economic level, they think that 66 pieces of ice cream is acceptable, but for ordinary families like us, this level of acceptance is actually unlikely. I'd rather spend money on fruits, vegetables, and meat than a snack ice cream than 66's ice cream, and I don't think there's much need for him. This is also the result of the level of consumption and economic level determined by each person.

I won't. 66 yuan for an ice cream is really outrageous, 66 yuan can be the price of a meal. I'm not that extravagant, I know it's not easy to make money, and I won't be so willful as to spend more than 60 yuan to buy an ice cream.

The main thing is how good the ice cream tastes. If the taste is not good, plus it is so expensive, I will definitely not buy it.

I won't buy it, because I think this kind of ice cream is too expensive, and I also think that it is not worth spending such an expensive amount of money to buy an ice cream.

I wouldn't buy ice cream that expensive, it's not something that people of our level can afford.

No, it won't. This ** is very high, it's out of my financial range, and it's not worth the price.

No, and I don't think it's worth it to sell an ice cream for such a high price, and it doesn't taste any different from ordinary ice cream.

No, because I think there are more than 60 I can buy other things, and ice cream is not very good for the body.

Yes. This kind of ice cream is very memorable, so I will definitely buy this ice cream when I travel and make a deep impression on myself.

I won't. Because the taste of ice cream is the same, you will not pay for it because of the shape, and it is not affordable at all.

I don't know about this, because I have never eaten such an expensive ice cream at all, and secondly, many people dare not try it, because when he said the ** of ice cream, he was very straightforward, and there was no feeling of weakness, it should be relatively high in nutrients, and the taste was also very good.

Although it is very expensive, this ice cream is really delicious, and the taste is very good, I have eaten it myself, and you get what you pay for.

Yes, the overall taste of this ice cream is still very good, and the milk flavor is also very rich.

BellsThe ice cream under the Xue Gao brand is different, starting from the yuan, and there is no cap!It can be seen from the search that Zhongxuegao's most expensive ice cream was once bought for about 120 yuan, which shows that Zhongxuegao's brand is the Hermes of the ice cream industry!The price of Zhongxuegao brand ice cream is very high, is the cost also very high?

Some people in the industry have made a calculation according to Zhong Xuegao's ingredients and advertising costs, and found that the cost of Zhong Xuegao ranges from 3 yuan to 8 yuan, in other wordsThe price of ice cream is 120 yuan, and the cost is only 8 yuan!The cost is 8 yuan to sell for 120 yuan, and the gross profit is so high, it is shocking!

The strong development momentum of the Zhongxuegao brand may have a lot to do with the high profits!After all, the profit is high, and the R&D funds for R&D products can be sufficient!The profit is high, and the advertising money that can be used for publicity can also be very sufficient!

When a brand enters a virtuous circle, its development is unstoppable!Although Zhong Xuegao is "black and red", the sales volume has not been greatly affected, and the group that may be able to afford Zhong Xuegao does not question Zhong Xuegao, but feels that they can afford to eat Zhong Xuegao's luxury ice cream and are complacent! The "black and red" Zhong Xuegao is preparing for the offline counter, hoping to make the brand's high-end positioning gradually clear!

Netizens are hotly discussed. Zhong Xuegao's gross profit is too high, netizens have said that the product enters the market, the quality is qualified, how much to sell, as long as there is a market, the brand has the power to develop! Netizens think that as long as the price is clearly marked, Zhong Xue's high and low prices are understandable!

It's just that Zhong Xuegao once worked as an "ice cream assassin", which makes consumers have a deep-rooted dislike for it!

Ice cream industry. Zhongxue has a high low cost and high price, and some netizens are worried that due to the influence of Zhongxuegao, other ice cream brands will also increase their prices, so everyone will no longer be able to eat high-quality and low-cost ice cream! Indeed, this can happen!

Can you accept the price of Zhongxuegao ice cream?

This kind of ice cream is generally priced at 15 yuan for 1 stick, but there are also very high prices, even reaching 66 yuan; The cost of this ice cream is very low, and the cost of each ice cream is about six dollars.

It can be sold for nearly 100 yuan a piece. The cost of ice cream may only be about 4 8 yuan, which means that they make 70% or 80% of the money with tears.

Zhongxuegao ice cream is generally more than 10 yuan, and the most expensive can reach 66 yuan; The reason why it is so expensive is that it is made of special materials, and the production process is very unique, and the taste is very good.

The price of Zhongxuegao's ice cream is actually different, like there are more than a dozen, and the most expensive should be 66 yuan; I think they may be due to the brand effect, and their marketing is also very powerful, so the marketing cost is also very high, and their products do have a premium.

First of all, it is a ** brand of ice cream, the first impression of consumers is expensive, maybe the entry of Zhongxuegao ice cream, to fill the market's expectations for high-end domestic ice cream brands, the most popular special milk and velvet cocoa also 15 pieces 5.

The reason why Zhong Xue is noble:

1. The unique tile-like shape and carefully carved hollow pattern greatly enhance the high-end sense of appearance. This also led to the fact that Zhong Xuegao's set of molds was as high as 900,000 yuan, while the cost of traditional ice cream molds was about 3 to 80,000 yuan.

2. Strive to achieve zero addition of ice cream, no added flavors and pigments, even most of the products contain stabilizers, emulsifiers and colloids, and even ice cream sticks are made of natural straw, which can be degraded and has zero pollution.

3. The quality of raw materials is strictly selected, not too expensive, only the best requirements, and the red grapes from Turpan, cottage cheese from Ireland, A+ chocolate from Ghana, and matcha from Japan are selected.

Take the 66 yuan Ecuador pink diamond as an example, because pink cocoa beans are hard to find, only 20,000 can be sold.

4. In addition to the high appearance and high quality, Zhong Xuegao has also spent a lot of effort on the taste in order to maximize the enjoyment of everyone's taste buds.

Zhong Xuegao. The reasons why ice cream is expensive are as follows:

1. Product differentiation.

The differentiation of Zhongxuegao ice cream is first reflected in the appearance, with Chinese architecture.

As the design prototype, the appearance is not only rich in Chinese flavor, but also has a high appearance, which is called "tile ice cream".

2. The cost of raw materials is high.

In terms of ice cream ingredients, Zhong Xuegao uses high-quality products. with "Ecuador.

"Pink diamonds" as an example, the main raw material of pink cocoa beans are produced in small quantities throughout South America.

and in the African cocoa jungle, only one in tens of thousands of trees can grow pink cocoa beans;

The lemon pomelo in the raw material is produced in Kochi Prefecture, Japan.

This grapefruit tree.

It takes 20 years to grow, and the output is still very small.

Zhong Xuegao's name comes from the homonym of "Chinese ice cream", the shape of the tiles represents China's green tiles and white walls, and the character "Hui" represents the taste of returning to the origin of food. As a result, Zhong Xuegao is more intimate in service, for example, Zhong Xuegao requires store clerks to tear open the product packaging and give it to consumers. This is to see if the product is defective, such as chipping, melting, deformation, etc., whether the clerk or the store manager, you can decide for yourself whether to throw away the product or sell it to consumers.

For another example, any clerk who finds that the consumer is not satisfied with the ice cream he chooses, can decide to unconditionally give the consumer a free change of flavor until he is satisfied.

Because in terms of ice cream raw materials, Zhong Xuegao uses high-quality products, and the scarcity and preciousness of raw materials make the price of ice cream highTaking Ecuadorian pink diamonds as an example, the production of pink cocoa beans, the main raw material of which is scarce, and only one in tens of thousands of trees in the cocoa jungles of South America and Africa can grow pink cocoa beans; The lemon pomelo is produced in Kochi Prefecture, Japan, and it takes 20 years for this pomelo tree to grow, and the yield is very small.

Zhong Xuegao is also quite ingenious in the selection of brand spokespersons, the three brand spokespersons are Ao Ziyi of the TF family, as well as actors Tong Liya and Zhou Yiwei, Tong Liya's image is in line with its positioning in the exquisite young female market, and Ao Ziyi's brand endorsement can be regarded as a development for the post-00s female fan market.

Brand history. Founded in March 2018, Zhongxuegao launched its new products in May, and quickly attracted the first fans with its unique tile-like shape and delicious taste made with high-quality ingredients.

Capital saw the potential of Zhongxuegao. In July of that year, the well-known venture capital Zhenge ** and Jingwei China invested in Zhong Xuegao in an angel round, and in the following August, Tiantu Capital, a venture capital leader in the consumer field, also came to help and participated in Zhong Xuegao's A round of financing.

On Double 11 in 2018, Zhong Xuegao launched an Ecuador Pink Diamond Ice Cream for 66 yuan, and all 20,000 pieces were sold out on the same day, and other ice cream products were also in full bloom, so that Zhong Xuegao's sales exceeded 4 million yuan in one day, and since then the brand has become famous!

Due to identifying the demand points of millennial consumers, such a high price did not hinder the rise in sales, and Zhong Xuegao even sold 70,000 pieces in 5 minutes in Li Jiaqi's live broadcast room, which exploded Xiaohongshu.

You get what you pay for, this must have something to do with quality, and it is inseparable from technology, so it's a little more expensive.

Now the old saying is useless, it used to work very well, you get what you pay for, and you don't necessarily spend more money to buy affordable ones. It is not necessarily that you can buy fakes for less money, and now there are many fakes in the benefit society. It is only with one's own vision and knowledge that you can buy affordable things, but then again, some things can be measured by a penny for a penny.

If it is a regular shopping mall, it can basically be measured by this sentence, it is difficult to estimate if it is not a regular stall, and now everything is fake, and even people who eat it are fake. There are traps everywhere, accidentally spending a lot of money to buy fakes, this situation is very common today, and it is a fact that cannot be changed in the face of interests.

You get what you pay for, and you buy it at a good price", which is based on integrity. When materialistic desires run rampant, people's hearts are not ancient, the social atmosphere is declining, and people are full of fraud for personal gain, this is a different matter. At the beginning of man, what is the nature of goodness?

At the beginning of man, sex was evil? The hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit. If it is for profit, how can it be honest.

Under the basic framework of the market economy, there should be no doubt that you get what you pay for, but there will inevitably be some shoddy phenomena, and secondly, some people take advantage of people's ideas about expensive quality in all aspects, and do some false advertising and propaganda to disrupt the market. For example, there are a lot of problems in many health care products, **positioning deviates from the product itself, **inflated, and there is not much curative effect.

Zhongxuegao ice cream is worth a penny, this must be related to quality, and it is inseparable from the process, so it is a little more expensive, of course, for ordinary people like me, it is still 2 yuan a mung bean popsicle suitable for me.