What is Ice Cream Assassin? Why is ice cream getting more expensive?

There is a popular phrase on the Internet called Ice Cream Assassin, and the stalk of Ice Cream Assassin is because this year's Ice Cream ** is generally high. Let some people go to the supermarket to buy ice cream, they don't dare to take the ice cream they don't know at will, the reason why the ice cream will become more and more expensive this year is mainly because of the hype of some netizens. Netizens have paid all their attention to the matter of ice cream, which will also lead to the ** will take turns ** of ice cream.

In the face of some ice cream manufacturers, they have to improve the quality of ice cream due to the quality of raw materials. <>

In every summer, what many people want to eat most must be ice cream that is cool to relieve the heat, and with the gradual increase in the popularity of ice cream, it has led to the gradual improvement of the quality of ice cream by various ice cream brands. Among them, the post-80s and post-90s generations must have eaten old popsicles and small puddings when they were young, and some of these ice creams were 5 cents before **. Nowadays, it is difficult to find 5 cents of ice cream on the market, most of them are 5 yuan to more than a dozen yuan a piece, because of the ** range, it will always be loved by some consumers.

Among the many Internet celebrity ice creams, the most popular must be Zhong Xuegao, in fact, the official of the brand Zhong Xuegao also expressed great grievances. Whether it is in terms of quality or product quality, Zhong Xuegao will easily attract a high degree of attention, mainly because the first aspect will be relatively high, so that more people will compare this brand. In fact, there are also relatively high ice cream brands in some foreign countries, such as Häagen-Dazs, which are international brands of ice cream.

Zhong Xuegao also wants to create his own brand into a luxury brand, but you must know that not every so-called luxury brand can become an international brand. Ice cream can only be regarded as an ordinary snack, and ice cream cannot be eaten as a meal, and with the gradual increase in Zhong Xuegao's popularity, more netizens have begun to pay attention to the quality of Zhong Xuegao. There are even some netizens who are taking the fire to burn the ice cream directly, and find that Zhong Xuegao's ice cream still can't melt.

Ice Cream Assassin: is synonymous with "** ice cream" and refers to those hidden in the freezer that look inconspicuous, but when you pay for it, they will shock you with it. Why: Ice cream sellers welcome more expensive ice cream.

It means that although on the surface it seems that the ** of this ice cream is not particularly expensive, in fact, the ** of this ice cream may have exceeded hundreds of yuan. The current ice cream ** is caused by Zhongxue high cake, if there is no appearance of this ice cream brand, then the ** of ice cream cannot be so expensive.

Ice cream assassin is an Internet buzzword, synonymous with "sky-high ice cream". It refers to those ice creams that are hidden in the freezer and look unsightly, but they are very expensive, because their recipes and materials are different, so they are more expensive.

In fact, it is said that some more expensive ice cream is put in some evaluation ice cream, so that others do not know, thinking that his price is relatively cheap. On the one hand, because of the hype, and on the other hand, because of the increase in prices and costs.

Ice cream assassin refers to some outer packaging, its appearance is not good, and the taste is not very good, but the ice cream is sold at a high price**, the current situation of buying ice cream is that you can't take it casually, if you take it casually, it is likely to buy very expensive ice cream.

It's just that it doesn't look good, but in fact, it's very expensive, and the current situation of buying ice cream in this era is not particularly good, and it's very expensive.

You should have gone to the supermarket to buy ice cream, and there is often a freezer near the cashier with a lot of ice cream in itSome ice creams look inconspicuousIt seems to feel very cheap, butWhen you pay, you will find that it is expensive, but for the sake of face, we can only buy it, and at this time our hearts are pulling out the cold, justIt's like being stabbed by an ice cream row, such ice cream is"Ice Cream Assassin".

This internet memeSource:'s comment area, because a netizen complained: "I avoided Zhong Xuegao, avoided Menglong, picked out its unsightly appearance in a corner, and then taught me a lesson at the checkout."

It's such a mediocre short ** that resonated with everyone, and some people in the comments said: "It's time to take care of these assassins in the ice cream industry", the description is too apt, and it has won more than 40,000 likes.

It didn't take long for everyone to share the painful experience of buying ice cream, and I was stung by some ice cream that didn't look very valuable, I thought that this ice cream was only a few dollars or a dozen yuan, and I was slapped on the head when I paid, my little heart.

This Internet meme is actually a reminder to everyoneDon't take ice cream you don't know, even if you take it, don't buy it. It is estimated that I will be heartbroken for half a year after buying this ice cream, and it is best to take the brand I know, because the ** of these ice cream assassins is not the highest, only higher!

For example, the following styles of ice cream:

<> the above one actually sold for 160, which refreshed my three views.

I thought that as long as the ice cream packaging was rustic and the name was down-to-earth, don't worry about it, but I thought about it too much, some ice cream assassins are even more demagogic than the ones above, such as this ice cream called "one cent five", wtf, actually sold for 6 yuan.

The name is rustic and you can't believe it, and don't buy it if you don't know it, otherwise it will make your heart cold to the n power, the following one must be unknown to many people, it reads: 獭祭 (tǎ jì). Good guy, it cost 69 yuan when you pay!

Do you think that's the end of it? No, no, no, the above are so expensive, I can't buy the classic old model, who would have thought that buying an ice cream is more tortuous than the road to entrepreneurship, don't believe you:

<> when it comes to the price increase of ice cream, in fact, everyone can understand it, but some ** is too outrageous, it can scare people into not daring to buy ice cream for half a year, especially some ice cream that they have never seen, they have started more than 20, and many netizens have complained, and the scene was out of control for a while.

Many friends then took an ice cream, and they didn't know what it was**, and it was estimated that there were 10,000 grass and mud horses in their hearts, and some were embarrassed to say no.

"Ice cream assassins" refer to those ice creams that look ordinary, but are more expensive. They are generally sold together with cheap ice cream, but they are not marked with any **, and then when they pay, they find that they are nearly 20 yuan, or even more expensive. Some netizens were embarrassed to put it back, so they could only pay for it, and then they were stabbed by the ** of ice cream, referred to as "Ice Cream Assassin".

For this reason, it is also derived"Ice cream man" refers to those who hint at the ice cream in time to avoid the embarrassment of everyone when paying, and the knights who are secretly injured by the ice cream tell customers that the ice cream is very expensive, and they should be careful not to buy it.

If you don't want to be ambushed by the Ice Cream Assassin, here are a few things to look out for:

First of all, judging by the location, the ice cream that Ming Huanghuang directly occupies the C position must not be taken.

Secondly, according to the packaging estimates, for example, if it says Belgian chocolate or something, you can't take it.

Finally, you must not take the ice cream you don't know, it will become unfortunate.

Ice Cream Assassin is talking about ice cream that looks ordinary, but can make people hurt as soon as you pay for it.

Ice cream assassin is expensive, and the main reasons are as follows:1. High cost. There are a lot of ingredients in it. Moreover, there are a variety of additives, which makes the cost high and high.

2. Advertising effect, in order to make more money, capital will exaggerate the taste of ice cream and give it a deep meaning, and it will become expensive.

3. Driven by profits, it looks mediocre, and ordinary ice cream is put together, it can't be seen, it is easy to be taken, and it is found to be expensive when checking out.

Here's why:

First of all, the raw materials. The price of ice cream has risen by leaps and bounds in recent years. According to data from Euromonitor International Consulting, a third-party organization, from 2015 to 2020, the average unit price of cold drinks in China increased by 30.

On the surface, the price of prices is the most direct cause.

The second is capital push. The original ice cream of a few yuan has been transformed into a "luxury", which is inseparable from the promotion of capital. With the rapid development of China's food industry and the improvement of people's living standards, the market size of China's ice cream industry is also increasing year by year.

When capital frantically poured in, the originally calm ice cream market was destined to inevitably have a bloody storm.

Market logic

In the ice cream market, young people have always dominated consumption. Pleasing and satisfying young consumers has become a top priority. To this end, major brands have put more funds and energy on product image packaging, platform and traffic promotion, and the costs incurred will naturally be paid from consumers' wallets.

As a result, when buying higher-priced online celebrity ice cream, a large part of consumers are paying for marketing.

Born from traffic and monetized by popularity, it is the underlying logic of the Internet celebrity economy, and creating topics is the core essence of absorbing traffic. Under the influence of the Internet celebrity economy, simple selling points such as good taste and large portions have been difficult to impress consumers, and the added value of easy topics such as exquisite styling and social attributes has become a new driving point for gathering popularity and sales, and has also become a force point for brands to be more willing to invest money and energy.

The reason for this is that the ice cream is made with very good raw materials. For merchants, they have also invested a lot of money in the process of publicity. Therefore, you will find that the first ice cream has become very expensive, and even some consumers especially like the most expensive ice cream in the process of purchasing.

Everyone wants to eat an ice cream when it feels particularly hot, and even wants to take a sip of an ice drink. Because in this process, the human body can be cooled down, and at the same time, it can also play a role in cooling down. However, when buying ice cream, you will find that the ** of ice cream is getting more and more expensive.

There are even some people who miss the ice cream for a dollar because it tastes so good. There are some people who are very curious, why has the ** of ice cream become so expensive? The reason for this situation may be that cream or other raw materials **appeared**.

Therefore, when many consumers buy ice cream, they will be optimistic about the corresponding ** in advance. Doing so will also avoid embarrassment while not letting people buy a brand they don't like. But for the more expensive ice cream, you will find that their raw materials are particularly healthy, and the cream used is also better.

Moreover, in the process of publicity, manufacturers will also indicate the raw materials they use. Therefore, the ice cream merchant also spends a lot of money in the process of publicity, so the cost of ice cream will also increase. There are even some ice cream brands that want to open up their popularity by boosting their popularity.

However, most consumers are still relatively sensible, so when buying, they will also choose ice cream with higher cost performance. But for some groups of people, they prefer to buy the most expensive ice cream. Everyone thinks that such an ice cream brand is more trustworthy, and the ingredients of ice cream will not cause harm to the human body.

So many consumers are discussing the issue of **, and at this time they all expressed their ideas. However, most people are still the most receptive to stable ice cream, and in the process of purchasing, they will also choose carefully.

Netizens joked that they should be wary of ice cream assassins. In this hot summer, ice cream has become everyone's favorite. In the past, ice cream was very cheap, and you could buy an ice cream for 1 or 2 yuan.

However, now it is impossible to buy ice cream for one or two yuan, and the minimum is more than 5 yuan. Therefore, the current sky-high price of ice cream has frightened netizens. So, why is ice cream getting more expensive?

Let's find out together.

I remember when I was a kid, I was also very fond of ice cream. At that time, ice cream was not expensive, and you could buy an ice cream for 5 cents. The big-headed ice cream that I used to eat when I was a child has a layer of chocolate on the outside, which is sweet and delicious. <>

But now eating ice cream has become a luxury, you can pick a random ice cream in the store, the minimum is more than 5 yuan, and even reach twenty or thirty yuan, for ordinary people, a small ice cream can wait for half a day's salary, and they are reluctant to eat it at all. Many people don't understand why ice cream is suddenly so expensive. I think the fact that ice cream has suddenly become so expensive may have something to do with the fact that it is stained with the word "influencer", no matter what it is, once it is stained with the word "influencer", it will suddenly become very eye-catching.

It is because he is known as Internet celebrity ice cream that it is so expensive. Then, in this hot summer, ice cream I think is a necessity, and eating ice cream can prevent heat and cool down. But now the ice cream of one or two yuan has completely disappeared, and has been replaced by ice cream of more than 5 yuan.

There is a certain relationship between the sudden increase in the price of ice cream and the cost. Now the material cost of ice cream is constantly **, there are some good ice cream will use high-quality milk, and even imported milk, compared with the previous ice cream in the cost has increased a lot, so the corresponding cost is relatively high, so **will definitely be corresponding**. However, no matter how high the cost, I don't think ice cream should be sold for twenty or thirty yuan.

Objectively speaking, there should not be much difference between a dozen yuan ice cream and dozens of yuan ice cream, and it is not that the more expensive the ice cream, the better it tastes. Therefore, you must look at it rationally when buying ice cream, and don't think that the more expensive it is, the better and safer.