What is a press release and how do I issue one?

A press conference, also known as a press conference, is an activity held by a social organization to directly release information about the organization to the press and explain the organization's major events.

Feature 1Formal and grand: the form is formal, the grade is high, the location is carefully arranged, and reporters, heads of the press (**), heads of industry departments, representatives of various cooperative units and **** are invited.

2.Active communication: two-way interaction, first release the news, and then ask questions from reporters.

Press conference.

The timing and theme of the press conference.

1) The right timing: A month or two before the event, such as the ski festival on December 5, and a press conference in mid-October.

People don't have authority unless they find someone to do it! News refers to the operation of news business as the main means of survival. Including large national news portals (such as Xinhuanet, People's Daily Online, China.com, etc., the suffix of **** is".

gov", the suffix of China** is".cn"), business portals (NetEase, Sina, etc., the suffix of business ** is:'com"Local news portals (Yangtze River, Nine-Headed Bird, Dayang, etc.), as well as various industry portals (Hubei Food Network, China Chemical Industry Network) also serve as news for the industry.

If you want to publish news in this kind of **, you need to find a regular**business-pothos network to do it!

I posted the press release on the Internet to find "Wenfangge Media", and I felt that they were so powerful.

Whether you want to publish to portals such as Sina Sohu**, or local portals**, or industry portals**, they are all open on the official website, and there is no phenomenon of arbitrary charges.

Read the scripts you want to read when you broadcast the news to prevent forgetting.

The so-called press release issuance refers to a way to publicize and promote corporate brands in the form of news. Interpret corporate culture, brand connotation, product advantages, etc. from multiple angles and levels, and lead consumers to guide purchases through the release of industry information. This is very conducive to guiding market consumption, quickly improving the popularity of products in a short period of time, and shaping the reputation and credibility of the brand.

If the company holds an important event or has other important news that needs to be announced to the public, it will send the written press release to the major **, and then publish it on the ** platform. At this time, some people will ask, which channels should enterprises choose to distribute press releases? Don't worry, as a promotion platform with a large number of channels, media box is still difficult for us to press releases.

1.Mainstream**.

The first is the mainstream**, the mainstream** includes Xinhuanet, People's Daily Online, CCTV, etc., these ** have a wide influence and coverage, and the release of press releases can get more ** and attention liquid imitation. There are also many official media and central media on the box for you to choose from. However, due to the high review standards of these **, there are certain requirements that need to be met and the cost of issuing a press release is high.

2.Revenue**.

What does it mean? To put it simply, as long as you put out the advertorial, it will be included and published for you, for example, there are a lot of Sohu, NetEase, Tencent, etc. on the box, and the influence and coverage of these ** are also relatively wide, but compared with the mainstream**, the cost is low, and it is suitable for small and medium-sized enterprises to issue press releases.

3.Low price** Tong grip.

Low prices include some small, blogs, etc., which are less expensive but have a relatively small reach and reach. It is suitable for small businesses or start-ups to issue press releases.

4.Industry**: The industry ** includes a more professional **, magazines, etc., the audience of these ** is relatively clear, and it is suitable for issuing industry-related press releases. The cost is relatively low, but the reach and reach are relatively small.

As for how to choose the press release distribution channel, the above is summarized, and the specific decision should be made according to its own situation

It's not easy to organize, like it and then go