How to write an advertorial? How to write an advertorial

How to write an advertorial Manuscript case and how to write an advertorial Steps! Don't use too many theories to teach you, watch more and practice more! And provide advertorial tutorials** for your learning reference! If it meets the advertorial standard, it can be released! References:

Writing soft articles generally do not look at Chinese, the most important thing is to highlight the core content of the soft text, sometimes the name of the company or business will be added to the soft text, some are simply associated with the keyword state mushou, so when writing around the keyword creation line, generally it is easier to get started. The requirements are relatively high, and when writing, more attention is paid to the format and template, such as the appearance of most *** advertorials.

Because many advertorials want to bring in keywords, it is easy to be similar to other content in search engines, so it causes a situation of floating red and similarity. If you want to improve your originality, you must learn to express the same meaning in your own words, which can reduce the popularity and improve the originality. In addition, when you need to quote poems or proverbs, choose some relatively unpopular ones, which can also reduce the appearance of similar love books.

If you write too many advertorials, you will feel very boring when you write them, and you don't know how to diverge and expand. In fact, there are corresponding routines for writing advertorials, and if you understand the general routines and then create them, you will be much more efficient.

Of course, there are many merchants who have a greater demand for high-quality advertorials, and they will generally put them into their own *** or store accounts for daily maintenance and drainage, so this kind of advertorials is more professional, and it is necessary to implant products appropriately. If it is a first-class advertorial style, it will first grasp the hot topic and open the topic, then bring it into the product background, and finally bring out the products and services, and then evaluate them, which is almost a commonly used routine and template.

If you want to write a good advertorial, the title can account for one-third of the credit. Therefore, it is necessary to choose the title according to the needs, or it is simple and direct, or it leaves suspense, and the reasonable use of Internet terms can bring good results. Because the overall requirements of the advertorial are not high, it is not complicated in terms of the restriction of the title.

The importance of the title: The title of the advertorial is the most important thing in the whole advertorial, everyone reads the article first to see the title of each paragraph, and then read it after being interested. The average reader's decision to read a certain content is 70% determined by the headline and subheading.

The title is the essence of the whole advertorial, so you should work the title and make it attractive.

The beginning should be eye-catching: readers usually have little patience when reading advertorials, if they can't catch the reader's attention within a few lines, the content behind is meaningless even if it is exciting.

Body content: When writing an advertorial, you should grasp the hot spots in the market, grasp what the target audience is most concerned about the product, what is the easy-to-accept communication method and other issues. Otherwise, even if you have a brilliant pen, if you can't cater to consumers, you won't have the desired market returns.

Advertorial communication should have strategic planning: the purpose of communication should be very clear, whether it is to cooperate with hard and wide extension communication, or to build a brand or to build news momentum. Once the purpose is determined, a communication plan can be developed according to the purpose:

What is the content in the early stage, what is the content in the middle stage, and what content is in the later stage, and with the market changes, the plan and content will be adjusted accordingly, and we must not be blind.