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First, let's analyze the Arowana. The core values to be conveyed by Arowana are:1:
1:1 blended oil, the potential line is that eating blended oil is healthier for the body, which is the main means to build brand differentiation and distinguish competitors. The core value of brand-level communication can also be accurately used by first-class promoters in channel sales terminals, passed on to customers, and influence customers' purchase decisions.
For example, the supermarket staff will tell customers: our oil is a blended oil, which is healthier than lard and other oils, because we use a variety of vegetable oils according to the body's nutritional needs for oil, according to 1:1:1
The ratio of 1 is reconciled out! The second one is to look at Luhua. The rise of Luhua is due to its accurate brand value positioning.
That is: 5S pressed peanut oil. For consumers, it is really difficult to understand what 5S is (Lao Wang is not very clear), but the squeezing of peanut oil, which consumers can understand and can mobilize their thinking and cognition, will automatically associate good oil before using pressing, and the machine-made ones are not as good as manual pressing.
The value conveyed by the brand is unique, distinguishing it from other products of the same kind, and at the same time implying that it is better than the oil produced by other machines, which can mobilize consumer awareness and be understood and recognized by consumers.
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Arowana is comparatively better because there are more varieties and options for Arowana.
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Actually, there is no need to compare, because of Arowana.
It's really much better than Luhua, first of all, there are many varieties of Arowana products, rice, flour and oil, in fact, Arowana has production bases all over the country.
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Luhua is good because Luhua is expensive Non-GMO is better than GMO.
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This Arowana and Luhua are both good edible oil brands, because Arowana belongs to blended oils. And Luhua belongs to peanut oil, so if you like to eat that quality of oil, you can buy that.
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LuhuaPeanut oilIn the sales ** will be betterArowanaPeanut oil is slightly more expensive, Luhua peanut oil is better than Arowana peanut oil is good because it is a first-class pressing, only the first peanut juice is squeezed, the processing process is less, and the oil retained is relatively pure.
And Arowana peanut oil is better than Luhua peanut oil, but its taste will be a little more fragrant than Luhua peanut oil, and it can bring out the fragrance of the ingredients more when stir-frying, especially in the steamed fish, using Arowana will be better than Luhua.
The biggest difference between Arowana peanut oil and Luhua peanut oil is that the production process is different.
Luhua peanut oil is a unique 5S pressing process, using physical pressure to directly separate the oil from the raw materials, without any chemical additives in the whole process, and does not contain aflatoxin.
Retain the original nutrients. Luhua peanut oil only squeezes the first peanut juice, which contains oleic acid, linoleic acid, and vitamin E
Zinc, calcium and other nutrients needed by the human body, without cholesterol.
Arowana peanut oil is the raw material of peanuts after constant temperature preservation, large and full, sufficient oil, especially the use of 120 degrees roasting process, so that the peanuts are fully fragrant, and the pressing process is purely physical, so that the fragrance of peanut oil lasts, so that the meal is more delicious.
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1 Arowana (China Famous Brand, Top 10 Edible Oil Brands, Produced by Kerry Grains & Oils) 2 FLM (China Famous Brand, Top 10 Edible Oil Brands, China Cereals, Oils & Foods Group) 3 Luhua (China Famous Trademark, China Famous Brand, Shandong Luhua Group) The first three will be shown to you.
Arowana cooking oil should be the most commonly consumed brand.
Arowana Deep Sea Fish Oil Blended Oil is based on the essence of 9 kinds of plant oils, adding a sufficient amount of high-quality imported deep sea fish oil that meets the USP standards of the United States Pharmacopoeia, rich in DHA and EPA, which can improve the brain and prevent the three highs. It has a particularly good brain strengthening effect for children who are studying, white-collar workers who often use their brains, and elderly people whose memory is gradually declining. By the way, if there are people in the landlord's family who often smoke, drink and love meat, it is also recommended to eat Arowana deep-sea fish oil blended oil.
The EPA in this oil can reduce the content of cholesterol and triglycerides in the blood, promote blood circulation, and protect cardiovascular and cerebrovascular health.
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Lu Hua and Fu Linmen don't like Arowana.
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Luhua's pressed peanut oil is very delicious, the advertisement is good, our family has also eaten it, and the fragrance is very strong. Then Arowana is an old brand, so eat Arowana edible oil will be a little more, Arowana sunflower oil and corn oil sets are often bought at home, affordable and used to eating, more healthy and nutritious, occasionally change Luhua peanut oil is also very fragrant, which oil is better It depends on personal taste.
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If it were me, I would choose the Luhua brand, which is a big brand, and especially its peanut oil has a high nutritional value, which is very good for health.
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In fact, these two big brands, the oil is no problem, as for the one that is more fragrant, depending on the specific type of oil, just eat it with confidence.
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Of course, Luhua's peanut oil is better, and it must be Luhua's peanut oil is better.
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Both brands of oils are very good, depending on individual tastes and choices.
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Luhua has long been acquired by the United States-controlled Arowana for a 60% stake.
Lu flower, Arowana, Fu Linmen, orchid flower. These four well-known brands occupy more than 70% of the edible oil market in medium-sized countries.
What many Chinese people may not know is that the vast majority of these edible oil brands that we have used for many years are no longer surnamed "Zhong", and almost all of them are firmly in the hands of Americans.
Among them, Arowana is a dominant one, with a market share of about 35%.
Many people think that Arowana is a Singaporean company, but in fact, it belongs to the world's largest grain merchant, the American ADM company.
Luhua was also once a well-known private edible oil enterprise in Shandong, through marketing planning, advertising bombardment and other techniques, the business once did a boom, in the industry can be described as a sudden rise.
In fact, Luhua has long been acquired by the United States-controlled Arowana for 60% of the equity.
Luhua Sun Meng's family holding group, a number of subsidiaries changed legal persons last year.
A few days ago, Luhua's move to launch its own brand of liquor has attracted widespread attention in the industry. In fact, Luhua, which is famous for its edible oil, is already a cross-border "veteran", and has already established a wholly-owned subsidiary in the liquor sector in 2012. Extending from this, the reporter of Shandong Business Daily and Super Leopard News Network combed and found that the investment map of Luhua Group involves many upstream and downstream industries in the three major sectors, as well as subsidiaries in real estate development, mining, automobile sales and maintenance, small loans and other industries.
Yun Nachai. All the shares of the group and its subsidiaries are in the hands of Sun Mengquan, the founder of Luhua, and the relatives of his three children, but since last year, a number of corporate legal persons and executive directors have ushered in intensive changes.
Hello dear. Glad for your question.
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