Why is integrated marketing a concept of network marketing theory?

Integrated marketing is a new concept in the theory of network marketing: on the one hand, the needs of customers are constantly being met better and better. Establish a sense of loyalty to the company's products; On the other hand, because this satisfaction is aimed at highly differentiated individual needs, the barriers to entry for other enterprises become very high.

In this way, a one-to-one marketing relationship is established between the company and the customer.

There are many unreasonable points on the first floor, integrated marketing is a highly integrated marketing of enterprises, focusing on systematic management, emphasizing the coordination of various departments of the enterprise, not a collection of marketing methods.

To say that the connection with network marketing is that integrated marketing can be built on two foundations, one is traditional marketing in reality, and the other is network-based integrated marketing.

Seeing so many wrong people, I deeply sympathize, I don't understand that it's not your fault, it's not right to come out and offer ugliness, after all, we must respect the spirit of the questioner who loves to learn, don't sleep first, and help more people.

Network marketing is an integral part of the overall marketing strategy of an enterprise, and it is a variety of activities to create an online business environment with the Internet as the basic means to achieve the overall business objectives of the enterprise. This is the definition of network marketing in the Eight Plus Eight network marketing company, which is widely cited by various network marketing textbooks and network marketing.

Integrated marketing is a marketing concept and method that systematically combines various marketing tools and means, and carries out real-time dynamic correction according to the environment, so as to realize value-added value in the interaction between the two sides of the exchange. Integrated marketing is a series of marketing efforts to plan, implement and supervise a brand in order to establish, maintain and disseminate the brand, as well as strengthen customer relationships. Integration is the integration of individual marketing products into a whole to create synergies.

Distinguish the two from their concepts, there are similarities, as well as similarities and differences, and it is recommended that you consult more.

Integrated marketing is a method in online marketing.

Network marketing mainly includes IM marketing, forum marketing, blog marketing, advertorial marketing, SEM, database marketing, EDM and other methods.

Integrated marketing is to integrate many of the above methods to achieve network marketing, to put it bluntly, it is to use multiple methods to operate network marketing at the same time.

Integrated marketing is a form of network marketing from the overall level of the enterprise

If you're doing academic questions, I'm not going to get involved, but if you're asking about actual combat, I'm suggesting another way to ask questions.

1. Traditional marketing is network marketing.

The foundation. Traditional marketing and network marketing are both products of economic development, traditional marketing is the theoretical basis of network marketing, and network marketing is an extension of traditional marketing.

With the advent of the network economy, the traditional marketing model.

It can't fully adapt to the development of the modern economy, but it doesn't mean that traditional marketing strategies.

Completely unusable.

Although network marketing has undergone great changes in procedures and means compared to traditional marketing in marketing activities, marketing.

The essence of the has not changed, network marketing and traditional marketing are a kind of enterprise activities, both need to be combined with each other to play an effect, all need to take the actual needs and potential needs of consumers as the starting point of all activities.

2. Traditional marketing is irreplaceable.

The rapid development of network marketing has become a force that enterprises and consumers cannot be reckoned with, but traditional marketing has incomparable advantages in channel construction, shopping habits, purchase security, etc., and network marketing cannot completely replace traditional marketing.

1) Although the rapid development of network marketing has basically occupied the middle and young markets, the consumption of the elderly market and the market in backward areas can not be occupied, and the traditional marketing model can make the product reach any area with consumption capacity through the construction of basic channels.

2) Network marketing has the characteristics of fast and convenient, but consumers in the specific shopping in addition to the actual purchase of the demand also has the need to enjoy the shopping process: consumers take the whole selection, testing, shopping process as a kind of relaxation and enjoyment, this shopping experience is irreplaceable by network marketing.

In addition, when consumers buy some high-value, non-standardized and immature goods, they often have to obtain a lot of information about the actual product, but the marketing methods provided by the Internet.

It is fictitious, and the real information of the product cannot be directly experienced, so that the consumer's purchase cannot be determined by direct experience.

3) While the network brings convenience to enterprises and consumers, there are still security risks.

In particular, the existence of online hackers and cybercriminals makes it difficult to fully guarantee online payments.

3. Network marketing and traditional marketing promote each other.

The emergence of network marketing has changed the power of traditional marketing and the practical basis of existence to a certain extent, but network marketing does not exist independently, but an integral part of the overall marketing strategy of the enterprise, and the combination of network marketing and traditional marketing forms a marketing system that complements each other and promotes each other.

Only by combining the advantages of network marketing and the characteristics of traditional marketing and realizing the integration of the two marketing models can the overall marketing strategy of the enterprise achieve the greatest success.

The most successful traditional marketing should be radio, newspapers, magazines, and leaflets. The most successful should be magazines and newspapers. Because these are all actively subscribed by consumers. If you don't like it, you won't subscribe.

Network marketing and traditional marketing are originally complementary and interdependent, and there is no contradiction between them, and no one can replace anyone. If an enterprise wants to have a good marketing effect, it must effectively combine network marketing and traditional marketing, that is, integration.

Compared to traditional marketing, network marketing has unique advantages. However, in the current socio-economic environment, network marketing cannot completely replace traditional marketing, and mutual benefit coexists between the two, so how to do a good job in the integration of network marketing and traditional marketing has become particularly important. Traditional marketing is the foundation of network marketing; Traditional marketing is irreplaceable.

Hello! Because this is a mutually influencing relationship, online marketing and offline marketing will eventually merge together.

Every way of network marketing is the meaning of his existence.

Do you want the company's performance to improve rapidly?

We'll tell you the secret!

Search for it. Haobiz network training is powerful.