What is Internet Thinking Real Estate Marketing?

With the advent of the 5G era, the Internet has been integrated into various industries, and many people are asking about real estate with Internet thinkingThe application of online social marketing products such as: Weibo, WeChat, regional forums, QQ groups, etc.

2.Interaction with online social marketing products: Maintain effective interaction at all times, and do not outsource maintenance to online companies.

3.The integrated packaging of the offline marketing dojo is implanted with Internet elements.

4.Cultivate seed customers, and make good use of their old customers and brand fan customers for word-of-mouth communication.

5.Organize regular offline activities, only for Internet customers, but never unconventional warm-up activities.

After the transformation of Internet thinking in real estate, in addition to the value of the house itself, all kinds of supporting services enhance the added value of the brand and the project, the competitive attributes of the project will be strengthened, the brand appeal will be strengthened, and the value of the project will be further enhanced, but everything will return to the essence of the product. Youshang explosive sales model will be based on the project combination plan, in combination with the explosive sales model for marketing.

At present, it is the period of rapid development of the Internet, and the whole society has gradually entered the era of big data, and "Internet + real estate" has also become the way for real estate companies to survive. Since last year, domestic real estate developers have begun to touch the net on a large scale.

With the maturity of Internet technology, the Internet has begun to actively penetrate into the pre-market research, customer expansion, opening marketing promotion, owner maintenance, real estate value evaluation, second-hand housing brokerage and other fields of real estate development. With the rise of social networks, real estate companies can apply for social accounts, set up a marketing team matrix, and carry out marketing promotions, so that real estate companies can better shape their brand image and interact with customers more conveniently and quickly.

The above can only be regarded as the use of the Internet by real estate companies to disseminate marketing information, and cannot be regarded as "Internet + real estate". In the real sense, "Internet + real estate" should be real estate in financing, development, construction, sales and other links have the characteristics or ways of infiltrating the Internet, to reflect interactivity, respect for the sense of experience, no longer a word, the use of the Internet platform and technology, to achieve national investment, national construction, national sales, national experience.

Internet + Real Estate" four typical business models:

Real estate crowdfunding model: At present, the market can be roughly divided into three types: one is marketing promotion, that is, the concept of crowdfunding is applied to marketing activities, without the value and possibility of large-scale promotion; The second is the investment and wealth management product type, which is to raise funds from investors and invest in real estate projects, so that the project will increase in value and investors will make profits; depreciation, then loss; The third is the cooperative housing type, represented by "Leju crowdfunding", which first looks for a group of buyers, and then acquires land according to the customer's housing and living needs, and builds it through a professional developer until it is finally delivered.

Among them, marketing and promotion of real estate crowdfunding is the most common type in the market at present.

Real estate O2O model: that is, the online and offline channels will be completely opened, all offline resources will be integrated, and the real estate transaction will be completed through online professional marketing tools and offline standardized service processes. Since 2013, the O2O model has been widely used in the real estate industry, including real estate companies, vertical Internet platforms, and intermediaries.

No matter what platform you are promoting, it is best to use Baidu search traffic to serve yourself. In particular, the considerable traffic of Baidu's homepage. We are directly operated by Tuishou Company, and many of the promoted Q&A and advertorials have been maintained on Baidu's homepage for a long time.

There is a lot of knowledge in it, and it is not something that can be learned in a day or two. Our company generally does not do it by itself, looking for someone to outsource to save worry and money, and is currently cooperating with Sha Litui Company, they are a first-class businessman, there is no price difference.

Real estate is a must-have item in the daily life of the public, and it is also a hot topic at the moment, which is not only the foundation of family but also personal residence.

If it can be done well, the prospects are very impressive, generally manifested in the following points:

1. Income. Those who can work in this industry for more than five years have a relatively high basic income. Those who can persevere are generally promoted to supervisors, managers, directors and other positions; The commission of this industry itself is relatively basic, they are higher, and it is very good to be able to follow the team.

Second, the source of customers. If you have been in a field or industry for a long time, the source of customers and channels are relatively clear, that is to say, you don't have to think about developing customers all the time, and at the same time, there will be customers referred by old customers to make transactions under your own name. At this time, what needs to be done is to trust and give more customers real feedback.

3. Investment. With more resources, the horizon will be expanded a lot, and the market will be much larger. While working, you can also invest in other industries or peers to earn income.

Real estate is a challenging job, which allows people to accept challenges all the time, and at the same time, it allows people to gain benefits that other industries cannot reap. The market of the network is very large, and if you want to do it well, you must remember that persistence, innovation, and responsibility are fundamental.

The customer base of buying and selling real estate should first establish a customer model. Then select the marketing stall and direction, finalize the product strategy and the corresponding topic. Then delivered.