Details of real estate marketing planning

The "buy a house and send home decoration" model is a win-win marketing model for all parties, such as the cooperation between the storage technology and the real estate real estate, through the "buy a house and send a home improvement gift package, pay 10,000 to get 80,000, pay 20,000 to get 150,000" activity, so that consumers only need to spend 10,000 yuan or 20,000 yuan more when buying a house, you can get a whole house home gift package worth 8-150,000 yuan, the gift includes the main materials of the whole house, the whole house furniture, the whole house appliances, consumers buy a house decoration in one step, with low cost to get a big benefit, accelerate decision-making transactions, At the same time, it helps the real estate to create a marketing explosion point and fast sales collection.

Hello: Shanghai Chuandian Creative Design is the first company in China to provide full-process integration services for demonstration zones. The main business is to provide planning, design and implementation of demonstration areas.

Chuanda has 15 years of real estate service experience, 8 years of Vanke brand experience, and more than 100 project demonstration area operation verification.

Chuandian plans and positions the demonstration area from the perspective of customers and markets. The content, effect and cost of the demonstration area are controlled according to the use cycle of the demonstration area and the completion of task objectives. Turn the complex design and implementation of the demonstration area into a simple docking action.

According to the actual needs of the demonstration area, the design effect and implementation cycle are formulated. Chuandian emphasizes process optimization and time and cost control in service. The integration service of Chuandian accelerates the realization cycle of the demonstration area and makes the image of the demonstration area unified and coordinated.

Chuandian is committed to building a high-quality service brand.

Since its establishment, it has successfully provided services for well-known domestic real estate developers such as Vanke Real Estate, China Resources Real Estate, Poly Real Estate, China Overseas Real Estate, Shimao Real Estate, Longfor Real Estate, COFCO Real Estate, Xiexin Real Estate, Colliers Real Estate, Green Real Estate, Liaobao Group, Sino-Ocean Real Estate, Celebrity Real Estate, and Urban Development Real Estate.

First, the early positioning planning of the project:That is, a feasibility study for a real estate development project.

Market research is included.

Project positioning, economic benefit analysis of the project, etc.

Second, the promotion and integration planning of the project:Including the VI design of the project.

During the project promotion period, the first period, the strong sales period, and the first period, a variety of advertising program design and various first-class activity planning plans, etc.

Third, the project's sales investment planning:Including the training of sales personnel, the preparation of sales manuals, the determination of phased sales, etc. The commercial part of the project also needs to carry out business positioning planning and investment promotion, and the specific plan depends on what you do in that link.

Relevant forms. The developer offers marketing strategies for several years.

Sell your house and get a fee on the sale.

Depending on the company's strengths, we provide services including but not limited to the following:

Marketing**, Real Estate Information & Consulting, Real Estate Internet, Real Estate Brokerage, Tourism Real Estate Services, Commercial Real Estate.

Comprehensive services for consulting, real estate advertising media, investment management, sales and second-hand housing rental and sales.

The "buy a house and send home decoration" model is a win-win marketing model for all parties, such as the cooperation between the storage technology and the real estate real estate, through the "buy a house and send a home improvement gift package, pay 10,000 to get 80,000, pay 20,000 to get 150,000" activity, so that consumers only need to spend 10,000 yuan or 20,000 yuan more when buying a house, you can get a whole house home gift package worth 8-150,000 yuan, the gift includes the main materials of the whole house, the whole house furniture, the whole house appliances, consumers buy a house decoration in one step, with low cost to get a big benefit, accelerate decision-making transactions, At the same time, it helps the real estate to create a marketing explosion point and fast sales collection.

1. Sales strategy: opening time selection, pricing method, payment method, sales organization, sales plan, sales control.

2. Advertising strategy: advertising promotion stage plan, advertising promotion objectives, appeal crowds, project appeal focus, and various advertising creativity. (newspapers, outdoor, telecast, etc.).

3. Delivery strategy :* selection, combination, budget, plan, and scheduling.

4. Public relations strategy: public relations, soft article writing, public relations activity planning, and assist in the implementation of activities.

Do network marketing in the early stage, make a name for yourself, store water before the opening of TV, radio, send messages, etc., and send DM orders and tour exhibitions after the opening.