From what aspects can we judge the quality of the advertorial promotion platform?

News soft article promotion selection of Shenzhen Zhihui Blue Media Technology, Shenzhen Zhihui Blue Media Technology, one-stop resource trading platform, with years of accumulation of rich resources and the establishment of a one-stop platform, reverse communication is committed to changing the current status quo of communication, through network brand marketing, to help enterprises develop against the current, follow the trend, welcome to consult.

Advertorials generally refer to all text content that contains soft propaganda, and this big concept can be understood by everyone. But for the distinction between advertorials, copywriting, advertising, and press releases, I'm afraid everyone is not very clear. Of course, these things are originally under the same system, so why should they be so clearly distinguished?

I don't want to make a rigid definition and absolutely distinguish between them, but I hope that everyone should have a relatively clear distinction thinking, so that they can be used handily in specific work.

Advertising is a big framework that involves a lot of aspects. Among them, the description involving words can be collectively referred to as copywriting. For example:

There should be an advertising caption next to the advertisement, which is the copy; TV commercials need to write a text script first, which is copywriting; There should be an advertising slogan, which is copywriting; A company should have a business profile, which is copywriting.

In the scope of copywriting, a complete promotional article is what we often call an advertorial. Unlike scattered forms such as slogans, advertising graphics, and advertising scripts, an advertorial is a complete article (that is, it is detailed around a topic, so that readers can get detailed information about the topic). Of course, this article must contain the content that needs to be promoted, such as the product is good, why the service is great, and the ...... of what business the company does

1. The reputation of the platform.

The reputation of the advertorial publishing platform is an important factor for enterprises in the selection of submissions, and other comprehensive services such as the service quality of the advertorial publishing platform and the ability to deal with problems should be considered.

2. Resource abundance.

Whether the resources of the advertorial publishing platform are rich or not, it will also affect the promotion effect of the enterprise, the more abundant the resources, the more opportunities the media platform that the enterprise can choose, and the greater the role of the advertorial submission.

3. The speed of platform submission.

The shorter the review speed, the faster the article can be spread in a short period of time, and the more it can seize the traffic on the **, so that the soft article will play a greater role in the enterprise.

You can go to the media box platform to see, the media box has thousands of network resources, portals, industries, vertical comprehensive coverage, one-minute response, all-weather service, and tens of thousands of cooperation, articles all over the Internet, with many years of brand accumulation, high brand efficiency.

Advantages of advertorial promotion:

1. Low cost. Take the Mingli wild limb cicada promotion resource library as an example (p>

2. It is conducive to precipitation. The promotion of advertorials can exist almost permanently on the Internet, and it can also form a large-scale precipitation over time, while paid advertising cannot do this.

3. Continuous dissemination. High-quality advertorials will continue to arouse the spontaneity and sharing of the audience, which can continue to have an impact.

Disadvantages of advertorial promotion:

1. Slow transmission. Advertorial promotion is limited by the rules of the platform, ** and channel, and the speed in the natural communication process is slow and the conversion cycle is long.

2. Content quality. Advertorial promotion is easily affected by the quality of content and the direction of promotion, for example, many writers and copywriters only pay attention to the content and rhetoric when writing advertorials, and the knowledge and wisdom points of the content of the world are attracted by intention, demand or execution traffic, resulting in zero conversion of advertorial promotion for a long time.

Advertorial promotion is the most important part of corporate publicity and sales activities, and how to promote good content through appropriate platforms is particularly important. At present, there are many advertorial promotion platforms to choose from, which of them are better? First of all, Sina Weibo is a very good platform for the promotion of advertorials.

Sina Weibo has a huge number of users and a very wide audience, which makes the effect of advertorial promotion expected to be greatly improved. In addition, the attractiveness of Sina Weibo is also very high, and the published advertorials can quickly attract everyone's attention, so as to achieve marketing purposes. Secondly, Tencent WeChat is also a very good advertorial promotion platform.

Although Tencent WeChat is not as good as Sina Weibo, it has a strong social nature, and advertorials can be disseminated among followers, which greatly increases the effect of promotion. In addition, Tencent's WeChat social circle is also very strong, and marketing activities will be quickly disseminated. In addition, WeChat is also a very suitable network platform for advertorial promotion.

Different from the private space of WeChat, *** is a more open community, anyone can join, so as to carry out various advertorial promotion activities, so that enterprises and products can get more publicity and attention. Finally, all kinds of apps are also very good advertorial promotion platforms. At present, almost all industries have a mobile app specifically for the industry, and these apps are the favorite scenes of various user groups, and the content of the advertorial can be placed in it, so as to obtain a higher promotion effect.

All in all, Sina Weibo, Tencent WeChat, WeChat*** and various apps are currently the best advertorial promotion platforms. For enterprises, they can choose the corresponding advertorial promotion platform according to their own characteristics, so as to achieve the best publicity effect.

Advertorial promotion is divided into two types: free promotion and paid promotion in the state; The mid-term free promotion is very ordinary, and it is promoted through major portals**, such as today's headlines, Sohu.com, Tieba and other platforms, but the results achieved are not very good; The other is paid promotion, this kind of promotion is generally done by advertising companies or promotion platforms, such as media boxes, which can help you to promote the advertorials you want.

1. Self-leading platform.

This must be familiar to everyone, with Baijiahao, Toutiao, Sohu, NetEase and other **self-leading platforms, which is also one of the mainstream platforms to promote. The advantage of the self-leading platform is that it has high weight, large users, good inclusion, and strong user trust, which can be displayed to more users faster.

2. News**.

It also has a fast ** type, and among reading users, the trust degree can be stronger than that of self-**. Most of the news is of a regional or industry nature, and the content requirements are extremely strict, and there are priority rankings in various search engines, which has a good advantage for enterprises to enhance their popularity.

3. Intra-city network and classified information network.

Such as 58, catch up with the market or the people's network, and so on the information release platform. Publicity for the local will have a better effect on individual industries, such as urban delivery and service.

Fourth, blogs, post bars.

The forum is not recommended here, because the traffic of the forum is indeed not as good as before, and it is not as good as the post bar and blog. Represented by Tieba and Sina Blog, most of these are gathering places for netizens to express some moods or interests, but they can also be used as a promotion platform for advertorials.

5. Advertorial promotion service platform.

Such as: the world of advertorials. This kind of soft text promotion service platform is usually cooperated with major self-promotion and news, and the platform has a large number of resources, such as Baijia, Toutiao, etc., or the news of the south, economic network, etc., all have resources, and users can quickly submit articles to the corresponding **** through the platform.

6. Q&A platform.

For example, platforms such as Zhihu Q&A, Know, and Love to Ask Knowledgeable People are also good platforms for promoting advertorials.

Advertorial promotion is currently the most popular content marketing on the Internet, relying on content to obtain traffic and customers, content is the king of the era, to pay attention to the needs of netizens, to use professional and practical content in exchange for high-quality traffic, to achieve the promotion effect.

At present, the more professional knowledge content sharing platforms on the Internet include Wenku, Zhihu, and Q&A platforms also belong to the knowledge marketing category, and common platforms include Know, Wukong Q&A, etc.

As far as I know, they can not only be in 3,000 portals and places such as Xindulang, NetEase, Xinhua, Phoenix, Tencent, CCTV, etc., but also publish which **channel can be released after direct payment, and it will be published on the official website. I summarized back a couple of advantages:

**All are transparent, the speed of the reply is fast, and the advertorial can still be ranked.

The complete logic of advertorial promotion is that users see the article, click on it, and generate conversion.

The quality of the article is controlled by yourself, so whether it suits the bigger factor depends on whether enough people can see the article.

In view of the attributes of the platform, the current largest amount is still today's headlines, but it also depends on the actual industry segmentation, some verticality is relatively high, and the user group is relatively niche can also try the platform in the field.

For example, for the automobile business, it will be more accurate to find some forum crowds for automobiles.

Zhihu Wenku knows 360 Q&A Wukong Q&A Tianya, and the promotion effect is also good since **.

Hua Mao said that the platform can be reasonable.

You can use the double-wing mail software, email promotion. **Large number of mails, low cost, low threshold for use, and considerable effect. Wings Email** software, the number of messages sent can reach 10,000 a day.

Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized. 1.Every email is different 2

Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5Automatic IP change 6

E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.