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I think it is possible to solve the problem of relatively high to a certain extent, and we must understand that the reason why Moutai is more expensive is because the profit that dealers can earn is relatively high.
I believe that many people are as concerned as I am about Kweichow Moutai Group will launch its own self-operated channels, if the platform is launched, then the goods that dealers can get will be limited, because many people will buy on the platform. Dealers have made a lot of money in recent years, and Moutai's profits are very rich.
I think one of the biggest benefits is that the dealers who can transfer the profits obtained by the dealers to the consumers have more than 15% of the profits, and if the money can be recognized by the consumers, then Moutai's ** will drop by at least 10%. The relatively high problem of Moutai Group can be well solved, and it can make Moutai's liquor enter the lives of ordinary people. <>
This is actually the best choice for Moutai Group, because for this company, it will be able to make more profits after having more marketing channels, because many people will directly buy liquor on the official **, so as to allow more profits to enter the company. <>
Since Moutai Group announced that it will launch its own platform in the future, Moutai Group has been recognized by many people, and the company's **** has also appeared to a certain extent and return to the gods**, indicating that the company's future development prospects will be optimistic by many people. <>
I have to admit that Moutai Group is indeed a very great company, not only has a very high reputation for this company, but also this company has achieved very unmistakable development in the capital market and consumer market.
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Moutai's online e-commerce platform cannot, of course, solve the problem of soaring. If it is just because of the online e-commerce platform, Moutai's **will**, then the dealers estimate that Split Xiangsong will cry and faint in the toilet. So why is there a saying about Moutai ****?
You can take a look, those so-called low-cost Moutai are annual, and there may be an answer to the banquet.
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I don't think so, because the merchant is not doing this to sell at a lower price, which can't solve the ** problem.
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I don't think it's cold, because they won't cut prices for no reason, which will smash their own brand.
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Due to the different consumption levels of consumers and the different pricing of Moutai, most consumers will increase the number of orangesThe probability of regret when buying a very affordable Moutai.
Since Moutai announced that the upcoming new e-commerce platform will be launched, many consumers are worried about the ** and positioning of Moutai. Some ** have interviewed the relevant person in charge of Moutai Group, and they have shown that the main purpose of the new e-commerce platform is to control the ** of goods, so that more consumers can buy more cost-effective Moutai.
Officially, the availability of the product is not announced, but the probability of consumers buying the product has increased
As for when the platform will be launched and the marketing efforts and strength after the launch, the official staff has not yet made an accurate response. In fact, the re-launch of a new e-commerce platform will not only bring more sales channels to the enterprise, but also control the best within a reasonable range. In the early stage of the development of the anti-audience multi-platform, the sales of goods were very considerable, and the amount of product storage provided by merchants for the platform was considerable.
Therefore, it can be roughly judged that as long as consumers snap up Moutai through a reasonable way, the probability of success will be greatly increased.
Every product produced by Moutai Group is one of the products that consumers buy online, however, different sales channels on the market will naturally derive different Moutai liquor**. If the official does not effectively regulate and control the **, it will inevitably lead to a wrong perception of the Moutai Group by consumers. In addition, it is difficult to distinguish the authenticity of Moutai in some channels, which affects the reputation of Moutai.
After the e-commerce platform is opened, consumers can complete their shopping through the e-commerce platform, which is very suitable, which can not only maintain word of mouth, but also control the goods.
In general, for Moutai Group, opening a new e-commerce platform is a development opportunity, even if it is a challenge. The opportunity refers to the fact that the e-commerce platform provides more sales channels for Moutai, and the challenge is whether the storage and stock volume of Moutai Group can meet the needs of consumers.
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It is impossible for a scalper to let you grab 1499 Moutai, I have a scalper cash flow of more than 100 million to grab the sky, and it is difficult for ordinary manuscript people to grab the 1499 Feitian [funny], if you want to grab Moutai, you must first buy Guizhou's rural revitalization products to be eligible to buy 1499 Moutai.
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I guess I can buy it! But for ordinary consumers, I think 1,4991 bottles are still too high, I won't buy them, I don't like to drink.
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No, because the average consumer just doesn't have access to these things, and if they do, it's the middle class.
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It can be bought, because it is also sold in ordinary places, and most people will also need such Moutai according to their needs.
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Is Moutai a wine bought by ordinary consumers, it should be said that ordinary consumers will not consume wine with a wine price of more than 500.
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Can ordinary consumers afford it? Isn't it possible to buy it?
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At present, the sales volume is not bad, more than 2.29 million people and 6.22 million people participated in the subscription within one hour from 9 a.m. to 10 a.m. on March 31. In addition to some areas in Shanghai, Jilin and other provinces and regions that have not yet opened for appointment due to the epidemic, a total of 879 offline stores of line pants provide appointment subscription services. The results of the first day of subscription show that the winning rate of the four Moutai liquor did not exceed 1%, and the lowest winning rate was that Moutai was still "in short supply".
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The sales of this platform are very good. As a self-built platform of Moutai Distillery, i Moutai has attracted the attention of many consumers, and its sales are very hot.
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It will increase the popularity of Moutai and make it more convenient for people who want to buy related goods. <>When analyzing this problem, we must understand that Moutai Group's previous sales model has always been to cooperate with other sales channels. Because of this, the profit margin of Moutai Group is not very high, and a lot of money is made by middlemen.
After the launch of this platform, Moutai Group has achieved higher profit margins. For any platform, in the process of development, it is necessary to let its products get the attention of consumers. After this consumer uses the product, it can make Moutai Group gain a higher reputation and make the development of Moutai Group like a tiger with wings.
In the past, many consumers bought Moutai mainly through some large platforms, but these platforms still have to charge fees, and it is more troublesome to buy products on these platforms. With such a platform, consumers of Moutai Group can have a more convenient way to buy. <>
You can now go to the mobile app store**. This software is online, and it is more convenient to buy it directly. The official said that at the beginning of the trial operation, too many products could not be launched, so it was decided to try four products first.
Although Moutai's ** is very expensive, it has been affected to a certain extent, and ** has dropped a lot. Some people say that this time Moutai launched its own e-commerce platform, is it to help restore the ** of liquor? <>
Indeed, Moutai's ** fluctuates a lot. It may rise by more than 100 yuan a day, or it may fall by about 100 yuan a day. But I don't think Moutai's move will usher in the bottoming out, but will let it continue.
Originally, everyone could grab Moutai online, but now there is an additional platform and channel, and the probability of everyone grabbing it is higher. So the supply exceeds the demand, and the ** will not rise.
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We can book from this platform first, and then pick up the goods from the offline physical store, which can control the sales volume well and also allow the Moutai Group to have a reasonable plan.
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There will be more people using this platform, which will avoid the suspicion that middlemen make the difference, and it will be more affordable to buy Moutai through this platform, and you can also buy it. It can make people feel more at ease.
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In this way, people can buy Moutai on the app, which can avoid price gouging, buy it online with their real name, and then go to the physical store to pick up the goods. Accumulation of goods can be avoided.
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Moutai is a very well-known liquor enterprise in China, and Moutai has established an e-commerce platform, which will start from the e-commerce platform and broaden the sales channels. Beam round.
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Released the information about adjusting the platform development plan, and will be the first to be sold by the e-commerce platform, so as to suppress and adjust the book, and adjust the corresponding marketing plan.
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This means that there will be new changes in the Moutai market, and there may be a decline. There will also be new players in the e-commerce market.
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First of all, we analyze from the perspective of ordinary consumers: how big is the consumer market for ordinary drinking, we should admit that 80% of China are rural people, or the annual income is still at a low level, even if you buy it, it is also an occasional consumption on the New Year or festival day, you can't buy affordable Moutai for various reasons before, and now there are e-commerce platforms, but due to the influence of education and culture, there are very few people who can operate. There are also scalpers who grab orders and hoard goods, and some merchants see the hoarding of business opportunities, and more businessmen want to take the opportunity to make a fortune and grab a large number of orders.
They may also mobilize relatives and friends to buy together, grab a large number of goods, and then sell them at a price. There are too many interests involved, and whether ordinary consumers can grab them is a problem.
Secondly, when so many people are driven by interests, how much can Moutai's inventory have, and a large amount of capital will pour into it, it will not take long for Moutai's inventory to be sucked up.
Then, it won't be long before Moutai will return to its original selling price, because the manufacturer's inventory is empty, then the pricing power is in the hands of capital.
Moutai's self-built e-commerce platform has a good starting point, but this is a matter that requires the joint efforts of all parties, and it cannot be solved by relying only on manufacturers to build a platform!
A lot of it can be, and I've tried a lot, and now I've been using a little red image, so I don't have to look for a product by myself, just send a hoop.
To be honest, it's not easy to do.
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