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Lai Mao wine. The positioning is a mid-to-high-end sauce-flavored liquor, and Moutai belongs to Kweichow Moutai Co., Ltd. ****. Lai Mao wine and flying sky.
Moutai adopts raw materials such as grain and water from the same origin, with the same brewing and production process standards, and brewing production in the same workshop, so the quality is still trustworthy.
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Lai Mao wine is good, and the grade is considered to be on the upper mid-range. In the brewing process of Laimao liquor, it is worth mentioning that the medium and high temperature koji making and high temperature wine receiving are still worth mentioning. The temperature of making koji of Laimao liquor is as high as 60 degrees Celsius, the second turning, 40 days of maturation, and storage for more than half a year, such a complex and time-consuming method can ensure that the wine body contains more abundant microorganisms.
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He belongs to the middle grade of wine, and his wine is just a medium grade of ordinary wine. He does not belong to the high-grade class, but can only belong to the medium-grade wine.
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Lai Mao liquor is exclusively produced in Moutai Town, Renhuai City, Zunyi City, Guizhou Province, China, and is one of the Moutai series of liquors, and it is also a national strategic single product in Moutai's "133 Strategy". On March 15, 2014, Moutai Group issued a statement, stating that the "Lai Mao" trademark was a registered trademark of Moutai. Only the Lai Mao liquor produced by "Kweichow Moutai Liquor Co., Ltd." can be called Lai Mao Liquor, and other manufacturers are counterfeit and infringing products.
As a specific historical name of a national brand, Lai Mao is an integral part of the Kweichow Moutai brand. However, in the past 20 years, driven by profits, the Lai Mao trademark has been infringed, and various Lai Mao liquor has appeared on the market, with different manufacturers and a variety of products, which has caused great harm to the Kweichow Moutai brand. In order to protect Moutai's intellectual property rights, safeguard the legitimate rights and interests of consumers, and create a fair and orderly market environment.
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Lai Mao wine is good, and the grade is considered to be on the upper mid-range.
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It belongs to the middle and low-end white bars, and the wine that is good for drinking koji is okay!
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"Lai Mao liquor" is also brewed from all-natural mountains and sorghum! The manufacturing process is very harsh, and several enterprises in Moutai Town that brew Lai Mao liquor are carried out step by step in strict accordance with the brewing process of sauce-flavored liquor
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The grade ranking of Lai Mao liquor: Lai Mao Duanqu, Lai Mao Inheritance Brown, Lai Mao Inheritance Blue, Lai Mao Red Imperial Lai Mao Collection.
1. Lai Mao Duanqu.
The overall tone of Lai Mao Duanqu is bright red, and the design style remains unchanged, inheriting the classic appearance of Lai Mao series. Lai Mao Duanqu is the lowest and higher price in the whole series of wines. Fragrance:
Sauce flavor type degree: 53%vol Place of origin: Moutai Town, Guizhou.
The name ** is "stick to ingenuity, Dragon Boat Festival".
2. Lai Mao inherits brown.
Named for its brown packaging, although it is also produced by Kweichow Moutai Liquor Co., Ltd., it is exclusively sold by Sinopec Yijie Sales, and can only be bought in all Sinopec gas stations and Yijie convenience stores in the country. The sauce is elegant, it is a compound aroma, and the aroma is fresh. The palate is pure, sweet, slightly full-bodied.
The aftertaste is long, and the tail section is light and elegant.
3. Lai Mao inheritance blue.
Abbreviated as Heritage Blue, it is the most common Lai Mao liquor. Its raw materials are selected high-quality glutinous sorghum and wheat, which follow the century-old traditional soy sauce wine brewing process of Moutai. The aroma is harmonious, the wine is full-bodied and well-layered.
A cup in the mouth, the entrance is smooth, there is no spicy feeling, and the seasoning and sourness are well astringent.
4, Lai Mao Red Palace.
Raw materials: water, red sorghum, wheat, flavor: sauce flavor, alcohol content:
53%vol, net content: 500ml*6 bottles, storage conditions: cool, dry and constant temperature.
The taste is more stupid and mellow, with prominent sauce aroma, elegant and delicate, mellow body, and long aftertaste.
5. Lai Mao Collection.
Adhering to the traditional soy sauce brewing process, Laimao Liquor Zhenzang adheres to a production cycle a year, with two feedings, eight fermentations, nine cooking, and seven pourings. Adhere to 3 high and 3 long, high-end koji-making, high-temperature accumulation, high-temperature liquor, long production cycle, long storage time of Daqu, long age of base liquor, "hook liquor with wine", and give the wine an authentic and mellow true taste.
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Lai Mao series liquor is a high-end grade in soy sauce wine.
Lai Mao liquor is exclusively produced in Moutai Town, Renhuai City, Zunyi City, Guizhou Province, China, and is one of the Moutai series of liquors, and it is also a national strategic single product in Moutai's "133 Strategy".
Since returning to the market in 2015, the "Laimao" brand has been revitalized, the product quality has been continuously improved, the product structure has been continuously optimized, the marketing model has been continuously innovated, the brand influence has been expanded, and the profitability has been continuously enhanced.
In 2017, the board of directors of Laimao Company clarified the annual business objectives and development plans, strengthened resource allocation in key market planning, brand promotion, consumer cultivation and other aspects, and the company's operating results achieved a significant leap, with annual sales exceeding 2,000 tons and the company's per capita production capacity increasing by 227% year-on-year.
In 2020, Lai Mao won the award of "The Paper 2020 Annual Meeting of Responsible Practitioners", and was also awarded the title of "2020 Outstanding Practice Enterprise" at the 10th (2020) CSR Annual Ceremony of Jingguan Media.
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Let's talk about it first, which series is better to drink, I really don't praise it, I feel that several series of brands in Laimao are very good, of course, there are not many series that have been drunk, that is, Laimao inheritance brown, inheritance blue, and Laimao Chuanxi.
The most intuitive feeling is that the aroma is fresh and the taste is full, you can first taste the inheritance blue, compared with several other wines, the inheritance blue is considered to be a wine entering the industry, and then you can try the Chuanxi and the first generation of gongjiu.
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