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Volvo is recognized as one of the safest car brands in the world, but after the acquisition, Volvo is still Volvo, which will only be produced to a greater extent and reduce costs, it is not excluded that Geely will borrow Volvo's technology, but Geely is Geely after all, and it is impossible to become a high-end sedan brand, if it becomes a high-end car brand, it will not be Geely. The acquisition was successful, but Geely may not be able to digest it, after all, it is a loan to acquire, but also to complete the future production and sales tasks, for Geely, a low-end brand, from manpower, material resources, management, operation and maintenance and other aspects are a big problem.
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Netease Finance Follow 0 mobile phone look** Netease Finance March 30 According to Reuters, sources said on Monday that Geely Holding has raised a total of $2.7 billion for the successful acquisition of Volvo, a brand owned by Ford. Geely Group and Ford Motor announced on Sunday a definitive equity purchase agreement to acquire 100% of Ford's Volvo brand and related assets for $1.8 billion. The difference of US$900 million between the proceeds and the purchase price will be used to draw capital from Geely's business development and industry recuperation.
According to sources, Geely's acquisition capital to Ford includes $200 million in Ford notes, $1.6 billion in Volvo equity and another $900 million in working capital, which will be used to cover new product investments, issuance costs, possible equipment refreshes, and working capital during cyclical downturns. More than half of the $1.6 billion in cash came from Geely, with the rest coming from local investment vehicles in China, the sources said. The rest came from domestic and foreign lenders.
In December, relevant sources in the banking industry revealed that Bank of China (**) (**), China Construction Bank (:
**) and major domestic banks such as the Export-Import Bank of China have agreed to increase loans to Geely. One of the sources said Volvo also had about $100 million in cash. "Importantly, this acquisition is the first of its kind in the industry," said the source, who asked not to be named.
It has really changed the automotive landscape. In 10 years, the Chinese auto market will be twice as large as the U.S. market. A Geely spokesman declined to comment.
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Geely is a deal with Ford, Ford sold its loss-making Volvo to Geely, Geely only obtained the brand ownership and the platform technology of the sedan sector through 100% holding, but the highest-end technology is still owned by Ford, and after the purchase of Volvo, Geely is only held as a director, and the specific operation is carried out by Volvo's original team, that is, the agreement guarantees its independent operation, and many laymen think that mergers and acquisitions are to incorporate the entire system into their own control and management. In fact, the real merger and acquisition is to obtain ownership, and will not directly participate in the operation, so after the acquisition, Geely is still the original grade, that is, it can get some of Volvo's technology to improve its technical level, and can rely on Volvo's network to enter the international market, Volvo is still in the high-end car brand, that is, the owner has changed.
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No, it just wants to borrow other people's technology to improve itself! If the high-end market brand is too strong, it will not be well-known, and if the technology is not good, it will not be able to develop there, unless it is ready to go bankrupt.
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Today's rapid social and economic development, China's rapid development momentum of all walks of life, China's "most luxurious" car company Geely, spent $1.8 billion to acquire Volvo, is now a profit or a loss?
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Geely's acquired car brands include Geely Automobile, Lynk & Co Automobile, Volvo Cars, Proton Automobiles, and Lotus Automobiles.
1. Geely Automobile
Geely Automobile is an independent automobile brand of Zhejiang Geely Holding Group.
2. Lynk & Co.
Geely unveiled its new brand Lynk & Co in Germany, and officially unveiled the 01 concept car, which is based on the CMA platform jointly developed by Geely and Volvo, and will be mass-produced next year and launched at the end of 2017.
3. Volvo Cars.
Volvo, a famous Swedish luxury car brand, once translated as "rich". The brand was created in 1927 in Gothenburg, Sweden. The Volvo Group now owns Volvo Trucks, Volvo Buses, Volvo Construction Equipment and other related brands.
Volvo Cars is now part of the Volvo Group, which was acquired by China's Geely Holding Group in 2010.
4. Proton cars.
Malaysian domestic car brand, established in 1983. It is a wholly-owned subsidiary of DRB-HICOM, and it was also established under the leadership of the 4th Malaysian Prime Minister Dr Mahathir Mohamad. Mainly engaged in automobiles and auto parts.
On June 23, 2017, Geely Holding Group signed a definitive agreement with Malaysia's DRB-HICOM Group to acquire a stake in Proton Motors, a subsidiary of DRB-HICOM.
5. Lotus cars.
Lotus, a world-famous manufacturer of sports cars and racing cars, was once translated as Lotus Sports Car, headquartered in Heysel, Norfolk, England. On June 23, 2017, Zhejiang Geely Holding Group signed a definitive agreement with Malaysia's DRB-HICOM Group to acquire 51% of the shares of Lotus Group.
The above content refers to Encyclopedia - Geely Automobile.
Encyclopedia - Lotus.
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At present, the acquired car brands are Volvo, Proton, and Rust, also known asLotus cars, London electric cars, long-distance cars.
1. Volvo was born in 1927 and is a Swedish country.
Car brand, car is Volvo's primary industry, and later expanded to trucks, buses, yachts and other industries. In 1999, Ford acquired the Volvo Cars business from the Volvo Group. In 2010, it was sold off and eventually acquired by Geely Group.
2. Proton Motors was born in 1983 and is a Malaysian company.
Car brand. In 1996, Proton acquired the British car brand Lotus.
Then it was acquired by Geely in 2017, making Proton Pickpocketing and Lotus Chunnian both Geely's car brands.
In 2017, Geely acquired the London Taxi Company in the United Kingdom, and then changed its name to London Electric Vehicle Company in 2017, with the aim of opening up the overseas new energy commercial vehicle market and controlling the British taxi industry by the way.
4. Yuanyuan Automobile is a new energy commercial vehicle brand, founded in 2016, and the first two models are Long-distance E200 light truck and Long-distance E21 bus.
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Geely Automobile acquired Proton Motors and the luxury sports car brand Lotus in May 2017. Its brands include Geely Emgrand and Volvo Cars, as well as high-end cars Kolding, Proton and Lotus sports cars, as well as British cars.
In 2014, Geely Automobile released a new brand strategy, putting forward the brand mission of "being everyone's boutique car".
The new logo of the Geely Automobile brand continues the design concept of the six jewels or thick shirts of the brand era. With the extended universe as the design source, it integrates starlight silver, space gray, and earth blue, showing Geely Automobile's upgrade from the blue sky and earth of the brand era to the pursuit of the vast universe.
The new logo is more textured and technological, making Geely Automobile's brand image fresh and symbolic, symbolizing that Geely Automobile will enter a new strategic era of youth, technology and globalization.
Geely Automobile's self-developed turbocharged engine, turbocharged direct injection engine and turbocharged direct injection engine were rated as the top ten engines of the year in the "China Heart", and the 7DCT dual-clutch automatic transmission was rated as the world's top ten transmissions. The engine jointly developed by Geely Automobile and Volvo Cars ranks among the world's leading in technology.
Millions of car purchase subsidies.
Hello, the quality of this brand is good. For example, Emgrand, Envision, and Boyue are all representative models. Quality, good performance.
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