What is the future of mobile gaming?

Major listed companies in the mobile game industry:Tencent Holdings (NetEase (NTES), Century Huatong (002602), Sanqi Mutual Entertainment (002555), Perfect World (002624), Youzu Network (002174), etc.

Advertising monetization market size, advertising types, and advertising willingness survey.

1. The market size of mobile game advertising monetization is growing

According to statistics, from 2017 to 2020, the scale of China's mobile game advertising monetization market increased year by year, and by 2020 it had exceeded 19 billion yuan, with a compound growth rate of 180% from 2017 to 2020.

At present, the ad formats served in mobile games are mainly divided into app open ads, native feed and incentive**, where app open ads can be turned off after a short period of time**; Native in-feed ads focus on immersive experiences and support a variety of formats. The incentive is to give the player a certain reward after the completion rate, the details are as follows:

At the same time, the survey in the "2021 Medium and Heavy Game Commercialization Research Report" also shows that most players have **in-game advertising, and more than half of the players hope to get rewards through **advertising.

<> for the maximum time of a single advertisement, most players can accept the duration of advertising in 15s and 30s, accounting for and; followed by 5S advertising**, accounting for; Very few users are willing to advertise for a minute or more.

The future development trend of mobile games is direct virtual projection, which can have a grander game background, and the sense of experience is very strong, which is very exciting.

The future development of mobile games is bright, after all, the mobile phone user base is too large, and you can play anytime and anywhere, and more and more people will play.

With the rapid popularization of smart phones and the rapid development of 3G networks, mobile Internet-related businesses have gradually become the focus of attention of domestic manufacturers. In the past two years, China's mobile game industry has achieved rapid development under the joint promotion of telecom operators and mobile game developers.

With the in-depth cooperation between China and Japan, South Korea, Singapore, Malaysia, Taiwan and other countries and regions in 3G business, China and even Asia have gradually developed into the world's largest potential mobile Internet market, and by the end of 2010, the scale of China's mobile Internet users reached 100 million. It is expected that in the next year or two, the number of gaming users on mobile phones will exceed that of traditional PC gaming users. United Kingdom.

Among the creative industries in the UK, the gaming industry is well-known. The UK gaming market is a major player in the world. The UK has a long history of game development and has a large pool of world-class game development talent, with its game market and game development talent ranking first in Europe.

In recent years, mobile games in the UK have been growing rapidly.

There are 9,200 R&D personnel in the UK game industry, and there are more than 500 game development companies, of which more than 80% of the company's R&D personnel have begun to transform into publishing mobile games.

ComscoreMobilens research found that mobile gaming is growing in the UK, with 92% of mobile gamers between January 2011 and April 2013.

According to the UKnationalGamers data released by TNS and Gamesindustry, a total of 3.8 million mobile gamers paid £100 million in 2009.

According to The Guardian, British smartphone and tablet game companies are expected to earn 4 billion pounds (42.5 billion yuan) this year, which will exceed the revenue of mobile games in all other European regions. Among the 28 member states of the European Union, mobile games in the UK will account for one-third of total revenue, according to Google's app and developer session at the IO conference, more than 8,000 companies in Europe are involved in app research and development, with a total of 380,000 employees.

French players in France have a cross-four-screen gaming experience. The computer screen is still the most popular gaming screen that has French players. Entertainment and leisure screens (TVs) are relatively popular.

The proportion of floating screen (tablet and handheld) players is among the highest in Europe, with only Spain (and Italy) having a higher percentage of players.

Mobile games can be said to be bound to mobile phones, and now on the basis of the original mobile games, there are new VR and AR types of mobile games, although these are still in the early stages of development, but the emergence of the sprout is a good start. Mobile games will continue to evolve and be updated and upgraded to provide more and more interesting mobile games for the gaming community. With the hot market, in addition to the variety of mobile games, mobile games have also shown various changes, not only in hardware configuration, such as stereo speakers, linear motors, peripherals, etc.; Moreover, breakthroughs have been made in software optimization, including network speed delay technology, color, screen display technology, etc.

Wuhan Xianlai Network] The trend of the future of mobile games.

Revenue growth fluctuates widely.

In the first quarter of this year, the actual sales revenue of China's game market has reached 100 million yuan, mainly driven by the growth of mobile games, with a year-on-year increase.

Use the canal to tease the drainage.

At present, the bidding advertising channel of mobile games is a more effective method in the short term, but the cost is also high, and it is not suitable for the general small and medium-sized businesses, so at this time, we can build drainage entrances in different traffic channels, **, articles, live game trials and other content to attract players.

Player operation fingers.

Players are the basis of our game, so the operation of players can not be ignored, the retention rate of the first lifetime player, now many institutions why do they want to handle VIP, because the market competition is large, users have many choices, a little careless, players will "jump ship." "Therefore, we need to suggest the relationship with the player, and interact with the player more, which can deepen the relationship between us and the player, so as to pave the way for subsequent guidance.

To sum up, the trend of mobile game prospects is good, and the following three aspects are outlined.

1. Funds: It is an asset-light industry, with a low threshold, a short return cycle, and no backlog of funds in the project.

2. Market: The scale of gamers is large. The data shows that the number of mobile game players has exceeded 1 billion (more than 600 million recharge players).

At present, the market has four stages, the initial stage, the development period, the outbreak period, and the sluggish period, and 5G has promoted the industry to a stage. Now it is in a stage of development, and it is currently the best time for investors to engage in industry speculation, and the game will continue to follow the pace of the times, and the industry will not be eliminated.

What is the future of mobile gaming? As an emerging industry in modern society, mobile games have become an entertainment choice for more and more people. So, what does the future of mobile gaming look like?

First of all, with the popularity of smartphones and the advancement of technology, mobile games will become more and more popular. With the popularization of 5G networks, the interaction and speed between mobile games will also be greatly improved, and the user base of mobile games will also expand.

Secondly, with the development of the game industry, the technology of mobile game production is also improving. Not only that, mobile games can also learn from the successful experience of console games and computer games, making the quality and gameplay of games richer and more diverse.

In addition, mobile games can also be better developed by combining with other industries. For example, industries such as movies, animation, and ** can cooperate with mobile games to promote each other and provide users with a more diversified entertainment experience.

Finally, mobile games can be sold to better meet the needs of users to promote their development. As user needs change, mobile games will continue to update content and gameplay to provide a better gaming experience to attract more users.

In general, mobile games have huge development potential, and will usher in a broader market and more opportunities in the future. I believe that with the continuous advancement of technology and the continuous improvement of game production, the future of mobile games will be better and better.

The development trend of the mobile game industry will gradually rise, the number of mobile game players is increasing every year, and with the advent of the 5G era, the mobile game industry has made new breakthroughs; With the help of the mobile game platform, entrepreneurs can do a good job in the operation and promotion of mobile games.

Mobile games** is a very low threshold of work, as long as you have gamer resources can become**,** The way to make money is mainly to slide through the air to import players, players in the game to generate consumption, the game platform according to the amount of player consumption, give a certain percentage of the promotion share, the general share is about 60%, the benefits of doing mobile games**, play your own recharge discounts, save money and worry, charge others, and make profits by doing your own middleman.

Players who are interested in all kinds of mobile games can consider playing in the wind forest mobile game (do mobile games**, 198 apply for level 1**, have their own independent promotion background, can develop level 2**, and can be divided into about 60%, and more than 85% of the games on the platform.

With the rise of the game industry and the emergence of popular games, the demand for talents in major game companies has increased. As the core personnel in the game development process, game planning has a large talent gap, including game planning, system, copywriting, levels, numerical values and many other planning directions. Therefore, the development prospect of game planning with excellent professional strength is broad and promising.

The following is an analysis from four aspects: market size, domestic environment, technological change, and job development.

1. From the perspective of market size

According to the data, the size of China's game market in 2020 was 308.4 billion yuan, and this value is expected to increase to 403.3 billion yuan in 2022, and it has been steadily increasing in the past five years. It can be seen that China's game industry is in a stage of vigorous development, with a large number of noisy user groups, and the prospects for game planning are also broad.

2. From the perspective of cultural environment:

With the improvement of people's living standards and the increasing development of the national tide, games rooted in traditional Chinese culture have become more and more popular, and the game industry has also become an important path for cultural export. For game planning with rich knowledge reserves, it is still relatively promising.

3. From the perspective of technological change:

The rapid development of the Internet has provided technical support for games, and there are mobile games, computer games, console games and other ways to choose from, which not only reduces the impact of gamers.

The use of thresholds also effectively broadens the space for game planning.

4. From the perspective of post development:

On the one hand, game planners are the core personnel in game development, and successful projects can add a strong competitive advantage to them. On the other hand, there is systematic planning and copywriting for horizontal development.

Planning, level planning, numerical planning and other positions, vertical development of game master planners, game directors, game producers, etc., professional strength of game planning is very promising.

In short, the game planning industry has good development prospects, if individuals are familiar with the rules of the game, process, style, logic and other necessary content, have a dabble in the knowledge of procedures, data, psychology, history, etc., and the logic is clear, the aesthetics are advanced, the expression is fluent, good at cooperation, etc., and the development trend of the game market is well understood, and the real experience of users can be deeply explored through demand research and data analysis, then the development prospects of engaging in the direction of game planning are very impressive.

Major listed companies in the industry:Industry Overview

Foryozu Jujube Opera requires the participation of many emerging technologies, mainly for telecom operators, cloud service providers, hardware vendors, etc., to continuously innovate and apply related technologies such as 5G, edge computing, blockchain and other related technologies, providing the possibility for the landing and commercialization of cloud games

Analysis of industry development trendsThe Prospective Industry Research Institute predicts that from the perspective of the development trend of the entire cloud gaming industry, it will maintain a high growth rate in the next five years, with a compound growth rate of about 30% from 2022 to 2027. It is estimated that the market size of the cloud gaming industry will be close to 8 billion yuan in 2022, and the market size of the cloud gaming industry is expected to exceed 57 billion yuan by 2027.

Notice.

The threshold for IT majors to enter the industry is low, and today's salary is getting better and better, and the current IT industry job market is not saturated, so it is relatively easy for employees to find a job. If you don't want to continue studying, it's not bad to choose a vocational and technical school, as long as you learn IT technology well and have the ability, you can find a good job.