Why can the domestic SUV be the first in sales, but the domestic sedan is not?

Domestic cars are not as good as domestic SUVs, the key levels, the first joint venture car long-term ownership of the car market, as a domestic car if you want to improve this vacancy is still very difficult, coupled with the joint venture car in the market has a certain popularity value and user evaluation in the sales market close to the saturation of the situation, as a car buyer, in the case of buying a car will think of the situation in advance of the domestic car. The domestic SUV can often be the first to be mentioned in terms of sales, which is related to the development speed of the car.

There are not many joint venture SUVs in SUVs, at the same time, there are only a handful of space for 100,000 to 100,000 car series to choose from, and the preparation of the car is cost-effective and not very good, which will have a difference between domestic SUVs and comparisons, domestic SUVs vigorously promote this sales market, which is really the most beneficial industry market vacancy that occupies this sales market, prompting people to take this type of car into account more in the case of buying a car, plus the space for the internal structure of the SUV car series, This is in line with the application requirements of the Chinese, so once the car series is released, of course, there are many people who love it.

The air outlet of the SUV is well mastered, and the pigs can fly out above the air outlet! This point should be easy to understand, SUV is originally a car with a widened car chassis, better passing ability, higher horizontal indoor space, accurate positioning is a multi-functional sports car, but the history of SUV is not long, at least compared with cars, it is also much worse. Since the CRV entered China in 2004, the Chinese group has a definition of SUV.

Independent SUV** is low, in line with Chinese consumption concepts. At the price level, like the Volkswagen Tiguan, Nissan X-Trail and some joint venture SUVs, the price is not dominant, and the SUV's own brand ** is low, equipped and colorful, plus the Chinese with a greatly beautiful travel psychological state, no matter how it is, which three major pieces, the appearance is beautiful and big! All this has contributed to the hot sales market of SUVs.

The joint venture SUV market is becoming more and more intense, and it is difficult for private brands to enter. Cars are very important vehicle models, the sales market is very perfect, Japanese cars, German cars as the leading joint venture SUV from compact cars to B-class cars, these are their own flagship products, its own brand is difficult to join. Lavida, Jetta, Xinrui, Vios, Fit, Zhixuan, Japanese Sanjie, Volkswagen Passat, Volkswagen Magotan These are particularly perfect cars, and this kind of market entry is more difficult.

Therefore, the development trend of its own brand develops from the SUV market, and the entry point from the position of styling design and interior design, which is very easy to start in various fields, is determined by the sales market

The main reason is that domestic manufacturers are focusing on SUVs, and sedans are not interested in research at all.

The main reason is that domestic sedans are not as good as SUVs, so sales are not good.

I believe that I still have an impression of the CRV phenomenon of that year. How much is the per capita income in 2007? Only 10,000 yuan!

Buying an SUV for 300,000 yuan is out of reach for many families. Today's SUV market is in its infancy. When SUV models were just becoming popular in the Chinese market, at that time, neither independent manufacturers nor joint venture manufacturers actually had models with excellent product capabilities, and even some manufacturers did not have products to cover the corresponding market segments.

<> but there is a subjective desire to buy an SUV, so at this time, the SUV market urgently needs an SUV to fill the gap between 10-200,000 (to be precise, for consumers with a budget between 10-150,000)! Even many at the same level, a joint venture brand has more than 2 models on sale, and the price range from tens of thousands to hundreds of thousands of models are covered.

Leaving aside the domestic performance, it is far from enough in terms of market recognition, not only will it affect the sales but also the later value retention rate, and it is difficult to find a model with a high value retention rate in the domestic car, and the automatic transmission on the hardware is a major deficiency and so on. From the perspective of brand and technological breakthroughs, the more mature and mainstream the market, the more difficult it is for emerging brands to shake the existing brands in the market in a short period of time, so it is difficult for domestic brand manufacturers to launch sedan products that can be popular in the market (except for a very few).

If you change the logo of the joint venture car, ** must be more than 200,000, in the face of strong cost performance, Chinese car owners have no choice, China's own brand SUV is to seize the vacancy in the 10 150,000 ** range, which is outstanding in many joint venture cars. It has also formed a situation where independent brands mainly promote SUVs, like Roewe itself is relying on an RX5 to come back to life, and the SUV market that is related to the door naturally does not dare to slack off, even if the price is reduced, it is necessary to keep the SUV market, which should be the main development strategy of most independent brands at present.

It may be because the cost performance of the car is not particularly high, and the imported car is better.

The quality of domestic SUVs has always been good, but the performance of sedans is not as good as that of joint ventures and imports.

Domestic SUVs are cost-effective, domestic SUVs are much lower than imports, the driving feeling is not much different, the gap between domestic and imported sedans is small, and the driving experience is average.

Large space and high ground clearance are the two most prominent features of SUVs, and these two very practical features have hit the demands of many people. The space is large, not only is it spacious to ride, the headroom is spacious, and the huge space formed by folding down the back row is convenient for small business owners to pull goods. Thinking about the approaching end of the year, do you also need an SUV full of gifts to visit relatives and friends to visit the leaders and elders?

The chassis of the SUV is high and the space is large, the road SUV that the sedan can run, and the road sedan that the SUV can run is not necessarily, the sedan has little wind resistance and fuel saving at high speed, but it has no advantage at all under the maximum speed limit of 120 in China. We'll see, the car will become less and less sellable.

4 Why are domestic SUV sales so good, but sedan sales are average?

Domestic SUV sales are so good, why are sedan sales average? With continuous efforts in recent years, the market share has continued to improve. From the point of view of the point of sale in the automobile market, the sales rate of domestic models is better than that of cars In SUVs, the sales of domestic cars are basically in front of the model, while domestic sedans are indeed flat, it is difficult to see traces in many sales lists Why is it not good for SUVs to sell cars first in China?

Domestic sedans are not as good as domestic SUVs, and there are several aspects. First of all, joint venture capital sedans in the automotive market. As a domestic car, it is difficult to break through this gap, and the popularity and reputation of the joint venture car are close to saturation.

For those who buy a car, when buying a car, domestic sedans will think ahead. The reason why domestic SUVs can be sold first is related to the speed of development of vehicles.

There are not many joint ventures in SUVs, and at the same time, there are 10,000 to 15,000 models to choose from, and the configuration of the vehicles** is not very well done. This is different for domestic SUVs. Domestic SUVs vigorously develop this market, which can be said to be the most favorable market gap in this market, so that people will consider this type of course when buying a car, plus the space within the SUV model, which is also in line with the needs of the Chinese, so this car has been launched by people who naturally like it.

Domestic SUV sales are better than cars, first of all, the market environment, it is also related to its own space configuration and words in the mouth, of course, I will leave these things, I don't say, the rapid development of automotive technology almost nationwide is an important aspect. I hope mine can help you, and I also hope you can help me**, like, support me more, and follow me more. If you have any questions and requests, you can leave a message in the comment area, and I will reply one by one.

Personally, I think that the reason why the sales of domestic cars are average is because everyone feels that the quality of domestic cars is not particularly good and the cost performance is not high.

The sales of domestic SUVs are good at about 100,000, and there are no joint venture models at this price, and there are countless cars of joint venture brands at 100,000!

Because most consumers of domestic cars do not like it very much, and the price of domestic cars is slightly higher.

Because they are not very good at the production of cars, and they do not have a great competitive advantage over other international brands.

The boom of SUV models has gradually begun to appear in China, and this boom has not subsided after several years, and the SUV market is now in the ascendant. When the SUV model just became popular in the Chinese market, at that time, whether it was an independent manufacturer or a joint venture manufacturer, and the domestic car could not do it, because the joint venture brand car almost covered all the best areas of the automobile market, and there was no vacuum zone for the independent car to dominate, so that the dislocation marketing strategy of the independent car relying on the best advantage was useless!

Judging from the data of the top ten in terms of sales, sedans are basically based on joint venture brands, accounting for most of the positions; In terms of SUV sales, domestic brand SUVs have an advantage. I think the main reasons are as follows, ** must be more than 200,000, in the face of strong cost performance, Chinese car owners have no choice, China's own brand SUV is to seize the vacancy in the 10 150,000 ** range, which is in the many joint venture cars to stand out.

The localization of joint venture cars in China has lasted for many years, with rich experience in car manufacturing and cost control, and many Chinese people's consumer psychology is over 100,000 to buy a car or a joint venture car, which should be easy to understand, SUV is originally a car with a heightened chassis, the passing capacity is better, the lateral space is higher, and the positioning is a multi-functional sports car, but the history of SUV is not very long, at least compared with sedans, it is still much worse.

Applicability and price: SUV is mainly adapted to China's road conditions, in line with the taste of the public, suitable for urban cars and urban and rural road vehicles, and can also pull goods. The domestic SUV is lower than the joint venture car, and it costs about 200,000 yuan to buy a joint venture car, and the advantages of high passability and face can be fully compatible with sedans, MPVs, etc., in accordance with the wishes of consumers, to the greatest extent to meet the economic, practical and vanity of the car buying psychology.

Many people think that SUVs are bigger, and buying a sedan looks lighter, so many people choose to buy a sedan.

This is because the SUV technology of domestic cars is not particularly passable, and it is also more expensive, so it is not as high as the sales of sedans.

Because SUVs don't look particularly comfortable, and the comfort is much worse than sedans, SUVs are sold less.

It is because many people now think that SUVs are particularly fuel-efficient to drive, and its models are not good-looking, so its sales will be less than that of sedans.

The advantage of the station wagon is that it has more space and a more flexible trunk, so it is more suitable for domestic use, while the road conditions in the Chinese countryside are not very good, and the high chassis is easier to adapt to poor roads. So there's nothing wrong with that! And the latest news, the popularity of SUVs has not only been in China, most of the people who buy SUVs in China feel that SUVs are atmospheric, there is an advantage in the space at the same price, the rear seats can be loaded with large items, the SUV has a better vision, the passability is also better, there is no problem with the general potholes, and the fuel consumption is not as high as pure off-road.

Chinese people buy SUVs not for off-road, but only cars with high chassis points will not knock the chassis, at least they will knock less. There is also this road, the average family car can rarely climb up without knocking the chassis, SUV at least good passability. The weight of the car is also larger, the fuel consumption is definitely higher than that of the car, the high-speed running is still stable, the space is larger, the main thing is that the head space feels empty, and there is no sense of depression.

Driving a car is like sitting on the floor. It's a bit of a high-flying feeling to drive an SUV, and it's a cool feeling.

The popularity of SUVs in China is largely due to the implementation of excessive restrictions on pickup truck models. Such a policy has led to a series of subsequent SUV overheating phenomena such as the Honda CRV, which is inseparable from both fish and bear's paws. For example, when choosing a SU, it is necessary to consider economy (fuel consumption) and stability (high center of gravity).

This requires that when buying a car, you should consider your needs and personal preferences before making a decision.

often trekking through mountains and rivers (light off-road) outing, or SUV practical; The third is that I haven't driven a sedan when I was young, and my height of more than 1.80 meters still feels comfortable sitting in an SUV, not to mention the field of vision. So, that's it! The trunk is large, which can temporarily load some goods and sundries; Through strong ability, it can easily cope with the domestic road that is repaired today and dug tomorrow; The body is high, and the relative safety performance is better.

With the same budget, SUVs are a relatively cost-effective option.