How will the domestic giant Bird , which has been the No. 1 seller for seven consecutive years, con

Xu Lihua, the founder of Bird Mobile Phone, was originally engaged in the field of pagers, and he was very adventurous, smelled the business opportunities in the mobile phone market in 1998, and quickly transformed the Bird pager, which tended to be sluggish, and in 1999 he borrowed 200 million yuan to establish a mobile phone production line.

Not only that, Xu Lihua also took out a loan of 40 million to advertise on ** TV station when the mobile phone was not yet listed. And the reason why he did this was to see the opportunity that only foreign brands advertised at that time, but almost no domestic brands advertised.

Today, Bird mobile phones exist in name only, although the official website is not as deserted as IVVI, but it has not been updated for four years. It seems that this generation of domestic mobile phone giants has finally lost to the cruel market competition.

But to a certain extent, in fact, the later waveguide is more like taking money to smash advertisements in order to attract attention. With the large expenditure of advertising and publicity, the cost of research and development is becoming less and less, and the flood of "** machine" in 2005 is a big ** that pushes the waveguide mobile phone into a desperate situation.

Since 1999, Bird entered the mobile phone industry, the second year won the first place in domestic mobile phone sales, and then for 7 consecutive years, Bird has been the first domestic mobile phone sales with undoubted influence. And Bird's marketing method at that time was similar to today's OV, as long as there are people, almost all of them can see Bird mobile phones.

When after simple assembly, refurbishment and OEM, you can sell more mobile phones at a lower than the **mobile phone**, the original investment in research and development of the Bird mobile phone, but also a large number of managers in order to make money faster and choose to leave the wave to do the OEM mobile phone. Bird phones soon found themselves in a difficult situation.

In 2005, the flood of "** machine" pushed the waveguide mobile phone into a desperate situation.

This has to start with marketing, and marketing is in place.

The focus is on publicity and continuous awareness.

Increase the investment in R&D funds and improve the technological content of mobile phones.

Increase publicity and increase visibility.

The amount of publicity has been increased, and more attention has been paid to publicity.

Improve quality, improve stagnant water, and strengthen marketing.

Innovative, unlike others.

Let's get more out of it, and then there's a certain amount of innovation.