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Pull sponsors, that's to put it bluntly. If you use the language of the book: how to market.
So let me give you some suggestions of my own: 1. Know what you like; When you find a sponsor, know what they like? What don't you like?
is an important point. Appropriate small favors are inevitable, and red envelopes should also be appropriately given. Of course, when the rebate in operation is given, it should be appropriate.
Master the heat, and if you want to hurry, you can't reach it! 2. Explain to him the advantages of your project, how much profit and development space he has. That is, if it is good, say more, and of course do not do things that are contrary to the interests of the company.
3. While caring for him, you might as well care more about his family. Fueling through his family is also a way to do it; 4. Focus on the object, focus on defense and offense. If you identify the target audience, you need to know yourself and the other.
The key object is nothing more than a space for the benefit of the sponsor, which can be appropriately relaxed. It depends on your company's marketing strategy.
Finish. 5. How to manage franchisees or distributors is a skill and a kind of knowledge. You'll learn how to use the aura effect.
to reach your goals. 6. Your personal persuasiveness. That's the key. The key to whether you have strong persuasive skills is your language communication skills.
Some businesses have PR departments. And you need to learn more about the skills of public relations. Drinking, socializing, and sycophants are pediatrics, and being able to endure is success. To be able to persist is to succeed! Remember to fully express your company's incentives. The above is for your reference!
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First, the planning stage.
First of all, the goal of the plan should be clear: to convince the other party to establish a cooperative relationship with you. The whole process of persuasion is based on the feasibility of cooperation between the two parties, that is, after analyzing the pros and cons of both parties, a cooperation plan that benefits both parties is proposed.
2. Negotiation stage.
If the planning stage is a "show of love", then the negotiation stage should be "finalized". Therefore, the focus of this stage is to resolve the doubts of the other party, discuss the details of cooperation, and finally determine the specific cooperation model.
3. Implementation phase.
In the imagination of many students, sponsorship is only limited to the first two steps, thinking that getting the money is over. Actually, this is a misunderstanding. Signing the contract and getting the money is just the beginning of the cooperation, and the real work has just begun, such as implementing the terms of the agreement and providing feedback.
The implementation of the terms of the agreement is not only a matter of attitude, but also a matter of nature, which determines whether the two parties are in partnership or in a fraudulent and defrauded relationship.
Clause. Fourth, the feedback stage.
First of all, ask for feedback, which spurs the commitment to be put in place and the work to be done. Secondly, from the perspective of learning and exercising, only by giving feedback and communicating more with merchants can we sum up experience, learn lessons, and thus improve.
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Improve your own persuasion.
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