What is Giordano s corporate background 10

Giordano was founded in 1981, the initial market positioning was the first casual wear, from 1983 to 1985 in Hong Kong and Xinjiapo respectively set up the first local stores. At the same time, it expanded the wholesale business of casual clothing in Taiwan.

Since 1986, Giordano has repositioned its marketing strategy from a first-class policy to a "value for money" apparel with the aim of "low prices and high sales".

With the changing tastes and needs of customers, Giordano repositioned itself in 1996 to "pursue quality and emphasize personal style" design, and once again led the trend of casual wear.

The five cultures of Giordano clothing: quality, knowledge, innovation, simplicity and service.

Giordano is a brand from Hong Kong, China. Founded in 1981 under the Giordano Group, Jordan Slave is a clothing company that mainly deals in casual clothing. In August 1992, Giordano entered the mainland market, creating a precedent for casual wear retail chains in China.

Today, Giordano has an extensive network of more than 1,000 points of sale in China, and its store network continues to grow rapidly. The company's products are deeply supported by consumers in China, and have been recognized as China's quality integrity enterprises by the State Bureau of Quality and Technical Supervision.

Giordano was established with the aim of providing customers with a sense of intimacy and wearing a personal style, so Giordano advocates exceeding customer expectations, not only providing several fierce products themselves, but also seeking to provide services that exceed customer expectations from the heart, so that customers are satisfied.

Giordano has been able to maintain a leading position in the industry of quality service, because the whole company has been implementing the above corporate culture. Whether it is the company's marketing methods, employee code of conduct, or the unified update of the brand image, it will bring a refreshing and unforgettable impression to the market.

Giordano's vision is to "become the best and largest world brand in the apparel retail industry", so in the business development part, it spares no effort to plan the development blueprint of its own Giordano.

Founded in 1980 by Hong Kong businessman Jimmy Lai, Giordano specializes in the retail of low-to-mid-end casual wear, and was listed in Hong Kong in 1991. Jimmy Lai later focused on his media career, and gradually took the **** of Giordano he held, and around 2000 he had completely withdrawn from the Giordano Group. Giordano in Chinese mainland.

The trademark is Hong Kong, and the place of origin is Zhongshan-Shaxi, China.

In 1981, Giordano Hong Kong Head Office was established.

In 1983, the first store was opened in Hong Kong, and the business was established in Taiwan, China, and in 1985, it entered the Southeast Asian market.

In 1989, it opened up the Asian market.

In 1991, it was listed in Hong Kong and became a holding group company.

In 1992, he entered Chinese mainland.

In 1992, Giordano Guangzhou Branch was established).

In 1998, Giordano Shanghai Branch was established).

In 2000, Giordano Beijing Branch was established).

In 1994, it entered the Korean market.

In 2001, it entered the Japanese market.

In 2006, it opened up the Middle East market and entered Australia, and in 2008, it entered the North American market, and in 1991, it was listed in Hong Kong and became a holding group company.

Today, nearly 2,000 stores are located in major cities in Chinese mainland, Hong Kong, Taiwan, Macau, Singapore, Malaysia, Thailand, the Philippines, Brunei, Vietnam, Indonesia, Myanmar, Aruba, India, Australia, Japan, South Korea, the United States and the Middle East in Dubai, Oman, Kuwait, Saudi Arabia and Qatar, including independent stores and department store counters.

Giordano is headquartered in Guangzhou, and most of the goods are produced in various parts of Guangdong, mainly around Guangzhou! There will be absolutely no foreign processing. Due to the large volume of goods, they are processed by many different factories.

It's everywhere, and my factory here also has production.

Mencius said: Therefore, the heavens will descend on people, and they must first suffer their minds, strain their muscles and bones, starve their bodies and skins, empty their bodies, and act chaotically, so they will be tempted to endure and gain what they cannot. After walking this road, I was deeply touched, I found the gold content to measure perseverance, and I also understood my own shortcomings.

Perseverance, rotten wood does not break, perseverance, gold and stone can be carved Giordano a casual clothing brand.

You can find it on Wentao.com.

Hello, I am happy to serve you and give you the following answers: Giordano stood at the door of the store to sell, in order to increase sales, expand the market, improve brand awareness, and improve customer experience. Workaround and Procedure Steps:

1. First of all, it is necessary to do a good job in market research to understand the consumption habits of local consumers and consumers' demand for products, so as to better meet the needs of consumers. 2. Secondly, we should do a good job in publicity and promotion, which can be publicized through the Internet, newspapers, television, etc., so as to improve brand awareness and attract more consumers. 3. Thirdly, it is necessary to do a good job in store management, require store staff to have a good service attitude, and provide consumers with high-quality services to improve customer experience.

4. Finally, it is necessary to do a good job of selling Zhanyanqiao potatoes at the door of the store, and you can introduce the advantages of the product to consumers through the way of selling, as well as provide preferential activities to attract more consumers. The above is the solution and the steps of the elimination method for Giordano standing in front of the store back then, I hope it can help everyone.

The Giordano Group's main business is the retail and wholesale of clothing and accessories under the brands Giordano (Giordano), Giordano Ladies**, Giordano Junior, Giordano Man, Giordano Concept (Giordano Concept Store), Giordano Girls and Blue Star (which is a mass merchandiser).

Beijing Giorrdano, the husband and wife party are too busy waiting for retirement.

Giordano, the salary depends on overtime pay, the old employees crowd out the new employees and can't work overtime, and the new employees naturally resign in less than half a year.