What is the background of enterprise digital transformation?

I have talked to experts from CUHK Consulting on this issue, and now the super-connected infrastructure such as transportation, airports and ports, energy pipelines, information networks, and smart grids is forming a distanceless and self-running chain between regions and organizations. Cloud computing, big data, Internet of Things, artificial intelligence, augmented virtual reality and other new kinetic energy industries with super radiation continue to make subversive breakthroughs at the technical level and business application level; Alibaba.

Uber, Airbnb.

and other super open platform hub enterprises are constantly incubating innovative subjects and models.

The interaction and integration between infrastructure, new kinetic energy industries and ecological platforms has given rise to a digital economy characterized by "everything is sensing, everything is connected, and everything is intelligent".

Era, in this era, the physical world and the digital world are deeply integrated, the entire business network is acting at the same time, and R&D, design, manufacturing, marketing, merchants, and consumers are all involved in the process of creating a successful product or a high-quality service.

The era of digital economy has inevitably come to all enterprises, and it is the general trend for enterprises to develop new strategic choices for themselves.

Enterprise digital management experts believe that one of the pain points of enterprise management is the backwardness of the knowledge system and management system. "Many companies still use the knowledge and experience of the past to operate inefficiently, which is equivalent to staying in a primitive society. In the digital era, enterprises must have digital management ideas.

In the digital era, enterprise success is equal to top-level design multiplied by organizational system (enterprise success = top-level design organizational system), in which top-level design mainly includes equity design, financial compliance, strategic layout, business model, and genetic reengineering. DingTalk's advanced digital technology brings a transparent, open and flat working environment to the organizational system and stimulates the self-motivation of every employee.

Regardless of the background, the digital transformation of enterprises can bring development.

The transformation brought about by digitalization is subversive, compared with the assembly line, the first chain, and multi-level management in the industrial era, the Internet era emphasizes low cost, fast response, and high customization, and no industry can resist this digital subversion, but the speed and scale will be different for each industry.

Behind the digital transformation, there is a big background to the full penetration of 5G and the generation of new technical capabilities.

Digital transformation is an upgraded version of digitalization and digital transformation is informatization, which means that all walks of life must first complete the lesson of informatization, and then realize the comprehensive collection of data, and finally connect the upstream and downstream, realize networking in the industry, and create a new production mode and business model of human-machine collaboration.

The background of enterprise digital transformation is as follows:

1. Transportation, airports and ports, energy pipelines, information networks, smart grids and other super-connected infrastructure are forming a distanceless and operational chain between regions and organizations; Cloud computing, big data, Internet of Things, artificial intelligence, augmented virtual reality and other new kinetic energy industries with super radiation continue to make subversive breakthroughs at the technical level and business application level; Alibaba, Tencent, Facebook, Uber, Airbnb and other super-open platform hubs are constantly incubating innovative entities and models.

2. The interaction and integration between infrastructure, new kinetic energy industries and ecological platforms has burst out of the digital economy era characterized by "all things perception, all things interconnection, and all things intelligence", in this era, the physical world and the digital world are deeply integrated, the entire business network is acting at the same time, and R&D, design, manufacturing, marketing, businessmen, and consumers are involved in the process of creating a successful product or a high-quality service;

3. Digital characteristics: the data vision, which corresponds to the past management vision, or business vision, is seen by people or organizations, and the future is seen by data, which can see things that cannot be seen; Machine intelligence, data can see the past and present, but also the future, and data is the language that the machine understands, then when the data teaches the machine, the robot will be smarter, and the robot software will make some unimaginable things;

4. After digitalization, a large number of intelligent work and a large number of high value-added work will be put online;

5. In the future, the work of analyzing and judging based on data, and even helping data robots to derive better logical reasoning and decision-making suggestions is a core decision-making position, rather than a support position or process flow position; This will be a significant change.

What is digital transformation

Digital transformation is based on digitalization, using digital-related technologies such as business intelligence BI to reform enterprises, create a new or reshape existing business models, and meet the changing market landscape and user requirements under the development of the times.

Data Visualization - Paco Data BI Visualization Analysis.

Different from the past, digital transformation is a "disruptive" reform, which redefines the overall business model of an enterprise through digital thinking, digital technology, digital management, business intelligence, etc., and is a system-level project that changes all aspects of enterprise production, sales, finance, and administration from the bottom.

At the heart of digital transformation is data

After the popularization and application of digital technology, the overall amount of data in society began to grow rapidly, and quickly grew into a core element of building a modern society.

Enterprises are no exception, and because of the frequent business exchanges, data has a higher status in enterprises. Before digital transformation is underway, enterprises have been dealing with data because of digitalization, storing and exchanging data, transforming data into information, and using business intelligence to obtain data value.

In the process of digital transformation of enterprises, business intelligence BI can not only provide digital services to help enterprises achieve precision marketing, but also upgrade digital production to reduce costs and increase efficiency, and can also apply digital management to assist senior managers in making decisions.

The goal of digital transformation is business innovation

With the digital support of BI in digital transformation, enterprises can stay close to customers through digital means such as user portraits, market research, refined management, data analysis, and demand feedback, tap into their real needs but are not aware of their own needs, and fundamentally create value for customers.

User needs - Pacco data BI visual analysis.

Compared with innovation in the traditional sense, this kind of business innovation has a high threshold, first, it requires enterprises to deploy business information systems, business intelligence BI and other services, and establish and improve information development; Second, enterprises should have organizational capabilities and mobilize all employees to jointly promote digital transformation; Third, enterprises should have the determination to fight for a long time, make overall planning from the macro level, and continuously adjust and implement it from the micro level.

The digitalization of enterprises has two important purposes, the first is to make enterprises more efficient, and the second is to form more competitive new products and services through the comprehensive integration of efficient supply, research, production and marketing systems. At this stage, China's digitalization focuses on the first purpose, the first purpose is the foundation, although the second goal of transforming digital efficiency into innovation has been promoted in some industries and departments, and some enterprises, but it still cannot replace the first stage, and the pursuit of the first purpose will still be the main weight that affects the implementation of digital tasks when formulating policies, allocating resources in the market, and making decisions by enterprises.

The underlying driving force for the development of traditional industries is a comprehensive and complex structure, in which a number of obvious factors, one is that the traditional industry is an important part of the economy of Guotai people's livelihood, and the other is in the process of relatively stable international situation and rapid macroeconomic development, which can also be related to the rising tide of high benefits, and then the past demographic dividend and other factors, providing traditional industries with more adequate cost advantages than foreign counterparts, so as to be able to "cost performance" As an effective tool, it can gain a certain market share and revenue.

Since the past five years, the macro economy has been under increasing pressure due to various factors, and the development of the market economy is improving the professional level of various industries through competition, thereby deriving more market segments and profit base points.

First, the extensive development model requires each enterprise to improve or maintain the overall efficiency through efficiency reform within the established constraints of resources, manpower, information, track prospects, etc.

Therefore, we can see that the popularity of digital transformation in traditional industries is increasing, which can be viewed from three aspects: first, the clear promotion of national policies, including the establishment of the underlying computing power foundation of "Eastern Data and Western Computing", all of which indicate that the digital system will be an effective component of future economic development, not only in the digitization of its own industry, but also in its pulling force on other industrial sectors; From 2015 to the present, the industrial Internet has ushered in at least two rounds of capital boom, which has boosted the continuous growth of tracks such as SaaS. The third is the self-revolution of the industry itself, breaking the information barriers of the past business process through digital means, and restoring the objective reality with data to guide future decision-making actions by fully freeing the flow of information, so as to obtain the best allocation plan in limited resources.

For example, insufficient basic computing power leads to insufficient upper-layer data bearing, insufficient underlying functional modules lead to deep data application and limited functions, the market pays too much attention to coolness and formalism and ignores the core purpose of promoting native business benefits, and the company's own core business is unclear and leads to many situations such as digital architecture that does not meet the actual application, which requires gradual development in the process.

We hope we have a reference for you.

1. Digital operation corresponds to the so-called traditional management model, what is traditional? That is, the operation and management rely on subjective judgment, the process depends on human speculation, the result depends on the strongman hero, the designated plan lacks basis, and there is no standard for the judgment result, this model has become difficult to maintain in the modern market environment (rapid technological change, customer requirements are improved, and business scenarios are changing), so it is necessary to change!

2. Why did you choose digitalization as the direction of change? Because the process of business development is the process of data generation, when the data accumulates to a certain amount, it can represent the individual, the business and the industry to which it belongs, and the data has very good objectivity and accuracy, so that our subjective blindness to things becomes more transparent and scientific! The basis for management decision-making is more reliable, the process control is more transparent, and the management results are more controllable and measurable!

3. How to carry out digital transformation? The first is the transformation of management ideas, from strategy to tactics to pay attention to the guiding role of data on business, the second is to use the information system to land, the basis of digitalization is that you have to have existing data, the basis of data is that you have to have a system to enter data, the basis of data entry is to sort out and standardize the business process, so the information system must be BPM (Tianling, Puyuan, etc.) + BI (Finesoft, Sematic, etc.) effective integration, the former completes the process integration between process combing and heterogeneous systems, so that business, process, Digital transformation is achieved when documents are developed under a controlled platform (continuous data generation), which uses advanced data analysis and visual reporting technology to present the results of the analysis and use it to guide business decisions.

Why do enterprises do digital transformation?

"Digitalization" is the hottest topic in the era of digital economy, and digital transformation is another new form of enterprise form change.

Because of the relatively established business, large enterprises are more likely to reshape business processes and improve operational efficiency through digital means. In order to solve the business problems encountered in the process of growth, such as customer acquisition, risk, and cost control, these problems require digital solutions, so the demand for digital transformation is more urgent. ”

For small and medium-sized enterprises, their management foundation and management model have not been stable, which affects the combination of their digital management model and business model, "It is difficult for us to apply a standard model to the digital transformation of small and medium-sized enterprises, and we need to adjust the application model with the development of small and medium-sized enterprises and provide customized services like buying clothes for children." ”

How to go about digital transformation?

Digital transformation involves a wide range of issues, which cannot be achieved overnight and is difficult to smooth sailing, requiring overall planning, step-by-step implementation, and orderly progress

1) Take the digital transformation of finance as a breakthrough to promote the overall digital transformation of enterprises.

The first step for a company to achieve digital transformation is to digitize finance. Financial digitalization can be said to be the best entry point for enterprises to achieve comprehensive digitalization.

2) Build a data middle platform based on data governance and carry out digital transformation with "data-driven" as the main line.

The second path of digitalization is to build a data middle platform based on data governance. Different from the big data platform with a "technology-first" mindset, the data middle platform is a "data-first" mindset, which happens to be consistent with the core of digitalization.

3) Start with the underlying PaaS platform to accelerate the process of digital transformation.

Cloud computing has changed the architecture of on-premise ERP systems. In order to cope with the current rapidly changing market and accelerate the process of enterprise digital transformation, an enterprise-level low-quality technology platform based on cloud native, microservices, and containerization came into being.

4) Integrate digital planning throughout the transformation to ensure the smooth realization of digital transformation.

Unlike the above three paths, which focus on solving one or several types of problems in the process of enterprise digitalization, digital planning is comprehensive and systematic, and it is the overall action plan for enterprise digital transformation, which is not only the first step in the journey of enterprise digital construction, but also should run through the entire process of enterprise digital construction.