What brick and mortar stores have celebrities opened? What are the brands?

Too much! Now many celebrities have their own brands! Some are self-created brands; Some use their own name as a way of branding!

1. Du Haitao: Mr. Xiong's household products & sea food and drink.

Du Haitao. Mr. Xiong is a household goods brand he founded in 2012, and now it is a 5-crown store, covering daily necessities, home clothes, stationery, bags, toys and other series. Many products are Du Haitao himself as a model, and the expression on the promotional photos is exaggerated and funny, and I feel that his image is very appropriate to the brand.

2. Chen He: Xianhezhuang & tianc

Chen He, Ye Yiqian, and Zhu Zhen jointly opened a hot pot restaurant: Xianhezhuang. The design of the restaurant is very charming, and the paper towel design of the restaurant is also very distinctive. The business of the hot pot restaurant has been very good, and it has also opened many branches.

3, Zheng Kai: dueplay

dueplay is Zheng Kai's own brand, and this brand ** Yu Zheng Kai accidentally farted when he was recording a running man.

4, Xue Zhiqian: Shangshangqian.

Xue Zhiqian founded Shangshangqian, which is very popular and has almost zero negative reviews. The interior of the store is designed in a nightclub style, which is unique. Combine skewers and hot pot for a delicious and budget-friendly meal.

Xue Zhiqian is very in a hurry to create the uujuly** brand on **, and now it is a three-crown store, and it is well received as far as the eye can see. In 2014, he opened his first physical store in Shanghai, and also entered the children's clothing and launched the uujulykids children's clothing series.

5, Yue Yunpeng: Hi Hi Pippi.

Xiao Yueyue also opened a ** shop, selling hometown specialty snacks. The main product is the chili sauce - "Hi Hi Pipi" hot sauce. When I saw the packaging of this hot sauce, I wanted to buy a jar and try it.

6, Wu Xin: Taizi coconut.

Wu Xin opened Taizi Coconut, in just a few years, Taizi Coconut has opened a number of branches across the country, and has been praised by all foodies, I thought about the addiction of "Prince", so I came to Taizi Coconut!

7. Jay Chou: Machidoggiefashioncoffee

Jay Chou opened a very characteristic café in Taipei, called: Machidoggiefashioncoffee, and many of the designs in this restaurant are created in the image of his dog. There are many friends in the circle who also come here from time to time to party.

8, Ren Quan: Legend of Shu.

The "Legend of Shudi" founded by Ren Quan has been doing business so far, and has opened a number of chain stores. At the beginning of its establishment, this restaurant was aimed at young people who were not financially well-off, so the dishes and ** of the restaurant were all popular routes.

Although celebrities' self-created brand products are at a premium, out of love and support for celebrities, there are still many consumers who are willing to pay for "leeks". However, if the premium far exceeds the personal value and influence of the star, and the actual cost is far from it, it will inevitably make consumers have the psychology of "value for money".

There is only ** supported by the halo of stars, there is no corresponding quality with **, and the star's self-created brand is just a gorgeous bubble, and there will be a day when it will be broken. In the final analysis, the competitiveness of the brand is the competitiveness of the product, and the competitiveness of the product is the competitiveness of the quality in the final analysis, and the star self-created brand is no exception. After experiencing consumption upgrading, consumers' concepts will be more mature, and their choice of products will be more rational.

Celebrities' self-created brands have natural marketing and marketing advantages, if they are only satisfied with being "Internet celebrities", making quick money, and treating consumers as "leeks", it is tantamount to lifting a stone to shoot themselves in the foot. Compared with being a noble and low-quality "overturned" brand, the star self-created brand should spend more money on product quality improvement, devote more energy to product research and development, technological breakthroughs, and form a benign interaction with consumers, so as not to let the brand "flash in the pan".

Why do many people want to be celebrities? It's very simple, a star has his star effect, he is a signboard, a propaganda advertisement, and naturally he has a way to make money and a way to make money.

One. Not everyone can be a star, so celebrities have paid more hard work and effort than ordinary people along the way, so ordinary people have no chance to be a star and become the focus of the stars holding the moon, so after people become stars, it is a live signboard and live advertisement.

Two. Therefore, celebrities create their own brands in order to let themselves have a better and stable income in the future, without having to work hard to make money to support their families, without looking at other people's faces, and without losing the care of the people because of their old looks, and they will no longer be able to earn their own high appearance fees. After all, the living space of celebrities is also limited.

Their youth is also limited.

Three. What kind of industry? What to eat?

If someone is a star, then he creates his own brand, and people who like him will naturally buy his things, which is not a harvest. The leeks of the vermicelli, this is called a wish to buy and a wish to suffer. If you like me, you should support me, and if you like me, you should do something for me, just like each other and give each other.

People give their youth to play with you, and of course you have to pay your own wallet to pave the way for others to live in the future. Since he is a star, his consumption will definitely be high, so of course his income is taken from the pockets of fans who like him. It's that simple.

Same as I thought, so be it!

The company launched stars in itself to make money, and if it can make more, why not make it? In the eyes of others, it is to cut leeks for fans, and in the eyes of the company, there are more buyers and customers, just like selling clothes, no matter whether the clothes are bad or not, they are happy to sell them, and the more they sell, the happier they are.

The replacement of stars is still very fast, most of them can only be popular for a period of time, there are many that no one even knows, if they don't take the opportunity to make a profit, the company and the star themselves will lose, after all, it has been a long time, there is no strength, and few people like them anymore, and when the time comes, if you want to cut leeks, you can't find leeks.

It can only be said that this is the business model of star companies, all walks of life, when operating, need to have their own profit model, some are operating actual items, and some are some cultural products, especially the entertainment industry, their food and clothing parents are the audience, fans are also part of the audience, and the audience pays for their preferences, which is normal. As long as you can afford it, you can consume it clearly.

The same grip type does not mix the powder ring.

But cutting leeks, this is a merchant behavior.

Whether the star brings it or not, you are all leeks to be cut.

It's just a matter of who cuts it.

As long as you are a consumer, you are a leek.

As long as you buy something, you will be cut, otherwise where do you think the profit will come from?

In fact, it is understandable for celebrities to create personal brands, and it is nothing new. Benefiting from the attention and topicality of the celebrities themselves, these trendy brand products are often sold out as soon as they are put on the shelves, and it is a good thing to achieve economic benefits while enhancing the influence of the celebrities themselves.

However, things that cost dozens of yuan are sold for nearly 1,000 yuan, and it is difficult to say that there is no suspicion of "consumer fans" in such a staggering pricing, and it will also make the brand value and star image "greatly discounted". The number and aura of celebrities have doubled the value of a pure white bathrobe made of polyester fiber, and the fans who are the main buyers can only "endure the pain" to support, and in the long run, not only the fans will be under pressure, but also the business model of circular shopping will not be conducive to.