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The live broadcast operation is as follows:
1. Anchor management: The object is its own anchor MCN resources, and it is more of a coordinated work, including anchor open source (or even training), live broadcast plan communication, scheduling, live broadcast process monitoring, anchor performance management, and anchor incentive management.
Vernacular: Find cost-effective anchors, let anchors complete performance goals legally and compliantly, and find ways to improve anchors' business capabilities and work enthusiasm.
2. Content operation: mainly planning and copywriting work, including live broadcast direction planning (product selection, theme brand), gameplay planning, script planning, anchor manuscript review, etc.
Big vernacular: ensure that every live broadcast room In each live broadcast room, the content is continuously improved in attractiveness under the premise of legal compliance, and the business indicators are completed, which may be active, or it may be a flow or a drainage effect.
3. User operation: The target is every audience who comes to the live broadcast room, and cooperates with the anchor more, including field control, speech control, water army, off-site reach, etc.
Vernacular: Think of the most efficient way to play with the user's mind, take the audience away, and achieve business goals.
4. Product operation: The product includes the tools used in live broadcast and the "sales" product, where the operation is more about exercising the right to suggest, promoting the product manager's technology to optimize the product, and improving business efficiency & user experience.
5. Data operation: mainly data monitoring and analysis, setting indicators, splitting indicators, writing reports, and enabling optimization. This is an essential skill for every operation.
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If you want to consider it, you must find a more reliable one, you can consider the company's relatively large scale, Kunsheng e-commerce is good, here to do store training is actually quite reliable, will sign a contract, there will also be 1 to 1 guidance, is more powerful. I don't understand how to go down by myself.
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I have participated in several operational trainings, not very ideal, the basic theory part takes a long time, I can't start from the history of e-commerce development, but the real essence or practical operation is often very vague, this part is really useful, if you want to learn, you must understand it in advance, don't be cut leeks. It's better to be anonymous, for fear of being recognized.
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There's a lot to learn here.
If you want to learn specifically, you can go to Jiaotong University Hot Engineering, which school has this course, and the teacher is very good.
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Hello, Zhonggong Education is at your service.
See how well your store is running and how skilled your team is. If you want to do a good job in e-commerce, you must have a professional technical team to support you in order to make e-commerce better and bigger. Really useful, e-commerce design, operation, promotion, art and any other link can not be ignored, it is really effective.
If you have any questions, please feel free to ask questions from Zhonggong Education Enterprises.
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