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Well-known brands do local flavor marketing, which is a feature of the era of traffic first. This kind of marketing method can get huge attention without paying a lot of money, and it seems that it is a surefire business to gain traffic by virtue of the controversy it causes.
But don't think that the traffic obtained by fighting out of the position is without a price, today you do local marketing, the word "soil" will not disappear with the end of this marketing, it will be engraved in the memory of consumers, and one day affect consumers' decision-making.
Heytea: Heytea's exaggerated hypermarket is a low to explosive, and the advertisement that is completely opposite to Heytea's previous promotional style will attract a lot of attention and discussion, and will also usher in a peak in the volume and traffic of new product releases.
There are many cases of well-known brands like Heytea doing local flavor advertising, such as Alipay, **, Tencent, etc., have done local flavor advertising, and their advertisements also attracted huge attention and traffic at that time.
The typical ace brand of Hainan coconut palm coconut water is Hainan coconut palm coconut water, its bottle body uses black, blue and yellow as the main colors, and the text is densely covered on it, which is impressive.
Few beverage brands today adopt this style of designHowever, Hainan coconut palm coconut water is still used, which is unique among many beverage brands.
In recent years, advertisements for Hainan coconut palm coconut water still use simple and crude advertising slogans, shouted by Xu Dongdong"I've been drinking since I was a child."
Around 2017, the well-known "Playing Blue Moon" invaded most people's computers with the earthy advertisement of Zha Hui, making the word "Zha Hui" a popular meme, and the game "Playing Blue Moon" endorsed by him was also almost universally known.
JD Finance also looks to hooligans in an advertising scene of JD Finance like this:
An uncle dressed as a migrant worker in old-fashioned camouflage took his mother on a plane for the first time; When the mother felt unwell and wanted to vomit, the simple uncle asked the stewardess if she could open the window or change her seat. The uncle's dress and request were exchanged for the contempt of the nouveau riche young couple, "Tu Lao hat, haven't you ever been on a plane?" Open the window, who is responsible for the accident?
The operation of the flight attendant is also really confusing, not to help solve the problem of the uncle's mother's physical discomfort, but to say, "Do you need to upgrade?" The upgrade fee is 1290 yuan. ”
The uncle looked embarrassed, and saw that there was only 53 yuan left on the phone.
At this time, "Wang Bang" made a move, and a person who looked like a boss said categorically: "Upgrade, I will pay for the upgrade." He took the uncle's mobile phone, pressed it two or three times, and 150,000 yuan went to the uncle's account - the 150,000 yuan is the "reserve money" on Jingdong's gold bars.
Uncle is very nervous, this is an online loan. The owner explained, no problem, all in all, it was very good.
Finally, there is the guided operation of how to use JD gold bars.
This type of advertisement,The first is the merciless mockery of the "poor".
Second, conceal key information and maliciously induce consumption.
Finally, and most egregiously, the user groups of this wave of advertisements are directly aimed at ordinary middle-aged workers who do not have much money in their hands, have heavy family burdens, and do not have a high level of education.
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The earthy advertisement that impressed me the most was the advertisement of Nongfu Spring. In this advertisement, it is very earthy to promote Nongfu spring water, which is very good.
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NetEase is a proper marketing company, and its NetEase Youdao Boutique Course is an educational technology company that drives products and creates a series of mass learning products. A few days ago, NetEase Youdao launched an enrollment advertisement, full of Shandong Lanxiang Technical School excavator painting style, which attracted a group of netizens to watch. The slogan rhymes smoothly and is very easy to remember.
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What impressed me the most is the Universiade motorcycle and Yadea electric car, their advertisement is really earthy, and people will always remember it after watching it.
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When network communication is not as developed as it is now, our main way of shopping is through advertising, and then buy the advertised products offline, so at this time, whether the advertising is good or not has a very decisive role, which can also determine how their products sell. In childhood, there are a lot of very impressive local advertisements, and the Times Youth League is also very magical, and these local advertisements can be said to be a one-to-one imitation. They played the advertising clip of the backgammon reader, and when we mention this advertisement, we will immediately think of **will not click**, so easy.
The content of the advertisement is a little girl who is writing her homework, but she encountered a problem that she can't do, so she is very distressed, and she has no way to call her mother, so at this time her mother came up with a nirvana, that is, a backgammon reader. Just put a pen on the top of the book with a little bit, and immediately interpret all the knowledge, the two members of the Times Youth League play a little girl and a mother, obviously two adults in their 20s, but to play this kind of advertisement makes people feel particularly funny. The most memorable earthy advertisement is Wangzi milk, although it looks earthy now, but it was still very creative at the time.
A boy was in school, but the boy's name was suddenly ** on the radio, and told the boy that his mother had brought him Wang Tsai's milk, and all the classmates looked at the boy with envy. He immediately rushed to the radio room, saw that his mother brought him a bottle of Wangzi milk, and drank this bottle of milk very satisfied and happy, which also reflected the mother's love for the child. Indeed, when we were young, if our parents could personally go to school to bring food and drink to themselves, it would really be a thing that other students were very envious of
In the past, the society was not so developed, and it was very normal to have these local advertisements, but I didn't expect that even some luxury brands would shoot local advertisements. For example, Balenciaga, a global luxury brand, sells for tens of thousands of dollars per bag, and everyone is looking forward to what kind of new bags they will design on Talking Guys' Day. I never thought that this time the design style was earthy to the extreme, and there were only three words on the top of the bag, which made people feel that they quickly returned to the non-mainstream Shi Kaisan Li Dai, which didn't look like a big brand should be designed at all.
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The "Lou Wan" advertising part is still imitating some classic advertisements in the past, and a total of 4 advertisements have been imitated this year. The first advertisement was an advertisement for a calcium tablet imitated by Ma Jiaqi. Ma Jiaqi leaned on the fence and walked up the stairs, which really had the taste of the original advertisement.
In addition to the action, whether it is "troublesome", "convenient" or "effortless", the small expressions in these places are also too good, it really seems. Ma Jiaqi really deserves to be a "emoji rich". The second advertisement is a very classic public service advertisement of "washing my mother's feet", starring Ding Chengxin and Liu Yaowen, and co-starring Zhang Zhenyuan.
Ding Chengxin plays the mother, Liu Yaowen plays the child, and Zhang Zhenyuan plays the old woman. In this imitation, Ding Chengxin's hair is really detailed, and it completely restores the advertisement. When Liu Yaowen went to bring water to Ding Chengxin to bathe, Liu Yaowen shook the bucket, and the water splashed out was also very reductive.
Originally, the child in the advertisement was still very young, carrying a basin of heavy water, swaying over, it was inevitable that the water would be spilled, and this small detail was restored well. However, I was still attracted by the "try to drink at room temperature", "protect your throat", "carbonic acid is not something that TNT can touch", and "drink milk" on the refrigerator. The third advertisement is an advertisement about chewing gum that happened in a convenience store brought to you by Song Yaxuan and He Junlin.
These two cute little babies have been smiling sweetly all the time, looking at the smiles of the two of them, there is a feeling that it is dawn.
The last advertisement was an advertisement for a tutor brought by Zhang Zhenyuan and Yan Haoxiang. The performances of the two younger brothers are also quite wonderful. Zhang Zhenyuan's little eyes were very gentle, and he also added a small action of thinking.
There is also Yan Haoxiang's little expression, which is a little cute. I heard that Yan Haoxiang was coquettish and self-aware, so he figured it out.
In the later stage, two emojis were specially equipped to restore the advertisement, and the good guys even had the same movement trajectory, adding a chicken leg to the later stage. The children's interpretation is very in place, which is already very impressive. In the later stage, the original sound of the original advertisement was also used, so that the children's interpretation of this advertisement was more lingering in the minds of Cacash, I am afraid that it will be remembered for a night, and it will loop in my mind infinitely.
Well, it was the younger brothers themselves who said it. In addition to being funny, Caprice also noticed the workbook in the hands of the children, either the college entrance examination or the exam, even if the training and work are very busy, but the younger brothers have not forgotten to study! I wish my younger brothers in the college entrance examination.
Get good results in the high school entrance examination.
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The overall style or strength of this team is still very good, after all, it is a juvenile idol group that came out of the peak of the times, and there is a precedent for tfboys in front of it, although the era of the youth league is still far from tfboys, but their strength is still very good, and the team resources can also keep up, I believe that over time these children will be loved by more people
The one I remember the most should be Song Yaxuan, because when I was brushing Douyin short **, I often brushed the BGM of "Orchid Grass" sung by Song Yaxuan, so I paid more attention to this child, and he is indeed very good, I feel that his stage strength is also very good, I have watched a few of his stage performances, whether it is singing or dancing, it is very good, the point is that he is still the resident guest of the variety show "Ace vs. Ace", this variety show has been broadcast for several episodes, and Song Yaxuan's performance in it is also remarkable, can not only seize the stalk when necessary to show his sense of variety show, but also show his own strength of the men's group when he needs to perform, which is indeed very lovely, and he can actually be refracted from him The group of the Times Youth League as a whole should also be very good.
I think there are still a lot of group stages of the Times Youth League, and they have their figures in the major galas, for example, the just-concluded CCTV Spring Festival Gala of the Year of the Ox, there is their group, and they are also full of vitality on the stage, which fully reflects the vitality and vigor of their age group, and it is precisely because of this vitality that many fans like it, of course, these children have not lived up to the expectations of fans, in the complex and competitive circle of the entertainment industry, several children are also developing steadily, The most important thing is not the speed of their development, but the foundation of development, very stable, there are no uncertain factors, and it is not like some other idols are out of the circle through black materials or scandals, the group of the Times Youth League is really stepping into everyone's field of vision and is liked by everyone, I still like this kind of development.
I have to say that Times Fengjun's provocative eye is still very poisonous, every child in the team of the Times Youth League sings and dances well alone, and they are also very good-looking, I believe that if they are given some time to grow, their strength will become stronger and stronger, even if they can't achieve the same achievements as tfboys, but it is also an internal entertainment force that people can't ignore, but I still hope that Times Fengjun can treat them well and protect them, because I have seen their illegitimate stalking them before, It is also very dangerous, and Times Fengjun should pay more attention to these aspects, and don't let the Times Youth League fend for itself like TFBOYS.
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The Times Youth League restores the earthy advertisement, and I don't have much opinion on this team. I knew the group wasn't well-known, and they rarely showed up en masse.
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This team knows what audiences like to watch and captures the mainstream aesthetic.
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I think the potential for this team to develop in the future is still very large, and there are many fans who support them.
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The Times Youth League 2921 will let the world know! Rise up!! You!
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I think the strength of this idol group is still very good, and the future development prospects should be very good.
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I think this kind of idol group is still relatively good, uh, the original flavor can bring us a different mausoleum type of this He Wangyuan classic brings us a different kind of painting Zen surface and color, or there are memories.
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The idol group is very good, very down-to-earth, and the business ability is also excellent.
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I have to say that Times Fengjun is really good at being an idol in this industry, and Times Fengjun has cultivated phenomena such as Yi Yang Qianxi, Wang Junkai, and Wang Yuan, it seems that many people are not optimistic about these three little boys at the beginning, but after so long, it can be said that Yi Yang Qianxi, Wang Junkai and Wang Yuan have become idols with a high status in China. In addition to cultivating TF boy, Times Fengjun also cultivated the Times Youth League, in recent years, the Times Youth League, although the ** rate on TV is not high, but it has left a deep impression in the minds of many netizens and audiences, their traffic is still very high, I have to say, the Times Hail Youth League is also a teenager with a strange painting style, although the little handsome guys in it are all teenagers, but they are very sand sculptures, so that he is a teenager He also imitated a lot of earthy advertisements, made many viewers and netizens laugh. Is the earthy ad they mimicked really funny?
Let's take a look. <>
1. The Times Youth League is a sand sculpture boy group.
I have to say that although the Times Youth League has a lot of traffic, many members in it have a lot of fans, it can be said that many members have become the top in the domestic traffic, but I have to say that these young people are still teenagers after all, there are still a lot of juvenile atmosphere, and their hearts are also a little naïve, they imitate a lot of local advertisements, and their expressiveness in these local advertisements can be said to be amazing, and their comedy components are vividly exerted in them. <>
Second, it has both strength and a sense of variety show.
In fact, I have to say that they are still very talented in chatting, so this is also the reason why they can attract a lot of fans, but I have to say that in addition, they also have a sense of variety shows, and many people can satisfy the jokes of a weekend by watching their daily **. I have to say that they really can provide joy to the audience and netizens. <>
Times Youth League.
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