The Three Squirrels advertising incident, in your opinion, is it a prejudice or a feature?

Judging from the advertising picture of the three squirrels alone, I personally don't think it's too much of a problem, and it's not worth causing such a big storm. But for the model of the three squirrels' advertisement, I personally think there is a very inappropriate behavior, she is a relatively small squint, and as a result, she has repeatedly pulled the corners of her eyes up in **, and also added a vertical middle finger and a dirty soundtrack, it is hard not to think that she has a problem.

First of all, judging from the advertising picture of the three squirrels, it is not a big problem, although many foreigners' prejudice against Asians is "squinting", but many people in Asia itself are squinting, and even if the eyeliner is drawn up, it may be just a makeup design, which really does not rise to the level of discrimination.

In addition, the focus of many people's discussion at that time was that the three squirrels chose to squint as a model and shoot that kind of discriminatory advertising pictures, but many Chinese people are like that, and the appearance itself is innate, so it should not be "blackened", otherwise squinting eyes will be driven out of Asia? Apparently not.

Secondly, after the matter gradually fermented, everyone found that the model of the three squirrels cooperated with Cai Xian Xian, who had used the "index finger to pull the corners of the eyes up" many times, this action itself is a discriminatory action in the world, and it is the prejudice and discrimination of Westerners against Asians, and Cai Xian Xian's **, not only has this sensitive action, but also is accompanied by the action of the middle finger and the expression of disdain, no matter what Cai Xian's original intention is, her ** is indeed very inappropriate.

Finally, many squinting models have been bombarded by some irrational netizens recently, which has also made this incident more and more outrageous, there is no problem with wearing European and American makeup, and there is nothing wrong with squinting eyes and collapsed nose bridges, these innocent people should not be implicated, let alone feel that they are suspected of discrimination because of a person's appearance.

I think it's prejudice, this aesthetic is very inconsistent with the appearance of Asians, and a small number of Chinese look like that, which does not conform to the public's aesthetics at all, so it will be said by netizens to be deliberately insulting China.

I think it's prejudice, some excesses in order to cater to the so-called international market, which is disgusting.

To be honest, I personally don't take the foreigners' remarks very seriously, foreigners praise or compliment, I won't like it, foreigners slander or scandalize, I won't be sad, I don't even bother to pay attention, I treat foreigners with this lukewarm attitude, just do business. Now some people take foreigners too seriously, a certain foreigner praises and compliments a sentence or two, so it is as if they have received the grace of the master, as if they have received the grace of the master, and at a certain time the foreigner slanders and smears, and immediately like a great enemy, the crowd is passionate, to put it bluntly, it is extremely inferior. Personally, I think that Chinese people should maintain their own cultural determination, but they are not insensitive, take their own development path, there is no need to dance with the likes and dislikes of foreigners, if you want to fight, no one is afraid.

Personal opinions, welcome netizens to spray.

1. Originated from nature, enjoy freely; Food is still Tianyuan, food is still China; Delicious and exclusive, healthy and shared; Green and healthy, happy and sharing, only you and me; Be proficient in the heart, eat in the shape - the source of food; Healthy and green, still in the world; Health is the real taste; Health concept, quality life; Food, a new and healthy school; The day of the restaurant, the source of the taste.

2. Healthy and delicious, from nature, all love the food is still the source of heaven; Derived from nature, from health; Food is still the source of nature; Fall in love with snacks and be healthy; The guest is still in the sky, and he is actually a guest in the sky; New food, the source of the heart, to give you a healthy body; "Food" is delicious, natural "heaven" is formed, and health is the "source"; Fashion and health magic source; Eat out healthy, eat out. Green; The food is still the source of the sky, and the world's mouths are all fateful; The world's best fruits, natural and delicious, all in the source of food; Paradise of beautiful fruits, natural flavors, all in the source of food; If you want to taste the fruity aroma, you can still eat Tianyuan; Natural and delicious, food is still in the sky; Fashion Tianyuan, a dry goods store for foodies.

3. If you want to add yuan to fashion, you can come to Shishang Tianyuan; Green and healthy, produced by sophisticated; The world of nuts is healthy and delicious; The food is delicious and still healthy; Health comes from eating every day; Healthy food, natural every day; Find you in fun, share you in health, we carefully create the fruits of victory for you.

Extended information: 1. Three Squirrels Co., Ltd. was founded in 2012, the company is headquartered in Wuhu, Anhui Province, is China's first positioning in the pure Internet food brand enterprises, but also the current largest sales of China's food e-commerce enterprises, its main business covers nuts, dried meat, dried fruits, puffed and other categories of leisure snacks. On December 3, Three Squirrels announced that its annual sales exceeded 10 billion yuan in 2019, becoming the first company in the snack industry to cross the threshold of 10 billion yuan.

Two and three squirrel logos; The logo is based on the flat and cute version of the three squirrels, highlighting the animation of the enterprise. The logo as a whole presents a triangular trend, and the lower edge of the graphic has a rounded arc, symbolizing stable and harmonious development. ；Xiaomei opened her hands, implying embracing and loving each of our masters; Xiaoku clenched his fists to symbolize that we have a strong team and strength.

The style of the little cheap gesture upwards symbolizes our youthful vitality and the attitude of never stopping and moving forward.

Third, the mission of the enterprise; Let the master of the world be happy; Promote the progress of the food industry with digitalization and promote the diversified development of brands with IP; Corporate Vision; Live for 100 years; Entered the world's top 500; Serving the vast majority of the world's families; corporate values; Exceed the owner's expectations; Authentic; Struggle-oriented; Innovation; Only do the first.

Due to the recent negative news about the three squirrels, the stock price of the three squirrels and the overall product sales of the three squirrels have been very seriously affected recently. <>

First of all, for the share price of Three Squirrels, its valuation has fallen very badly, judging by its performance in recent months. There is already a very big gap with his peak, from the highest point of 91 yuan in 2020 to more than 30 yuan now, the stock price has fallen by 2 3, so in such a situation, it is enough to show that there are certain problems in the operation of the three squirrels in the past two years, otherwise it is impossible for his skeleton to have such a large **, so in such a situation, If the three squirrels are not able to adjust their marketing strategies in time to save the company's image, then for the three squirrels' stock price, it seems that there is no momentum to stop falling, in such a situation, we must take decisive measures to save the company's image, worthy of their own investors and shareholders. <>

Secondly, the sales of the three squirrels have also been very seriously affected, because we all know that for Shandong, its main products are all kinds of nuts, and every year around the Spring Festival is the peak season for the sales of such nuts, but for the third quarter of this year, its business performance will definitely be very seriously affected, from a variety of negative news widely spread on the Internet, then for the overall marketing of the three squirrels, it will definitely be very seriously affected, And in this peak season, he is not able to sell products well, so the three squirrels, which have relatively little profits, are bound to further decline in their overall business performance. <>

For the three squirrels, a large part of the reason is that its overall marketing costs are too high, resulting in once there is a business problem, its overall profit will have a relatively large impact, in this case, we must adjust the business strategy of the enterprise, conform to the development of the market, and comply with the relevant laws and regulations.

The impact on this brand can be said to be particularly large, and in the future, many people will definitely not buy the brand of three squirrels, I feel that the person in charge of this brand is really not a particularly reliable person, nor is he a person with a particularly correct outlook. It will significantly reduce sales.

These negative news have greatly damaged the brand's image, word of mouth, and sales have declined, so that they have been on the cusp, which is a very big hurdle.

I think it's a feature, because it can increase the sales of the three squirrels, and it can also increase the visibility of the three squirrels, so I think it's the feature.

It's prejudice. Because I think this company is very incorrect in choosing models, and at the same time does not conform to the aesthetics of Chinese, so it caused controversy.

It is prejudice, because the spokesperson he chose has squinted in his eyes, which is a serious insult to China and very irrational.

Personally, I think the advertisement shot by the three squirrels is biased, and this company probably has more than 40% of foreign capitalAnd the company's advertising idea is very special, in order to be different, different, internationalization they chose the simplest way, this idea is very difficult to understand.

Three Squirrels released an ad for his products in 2019 in which the model wore unusual makeup, squinting and rolling her eyes, making people look very uncomfortable. This makeup is very earthy, and it often appears in some special works, such as Chen Man's works, which often use this kind of makeup, which basically belongs to the same style. The face is blushed, the corners of the eyes are lengthened, and the squirrels are stuffed very intimately to make the model roll her eyes, which can be said to be almost exactly the same as international fashion, and the three squirrels are so closely following the trend that it is an eye-opener for netizens.

If you talk about characteristics, this is probably the characteristics of the three squirrels themselves, after all, the three squirrels are an enterprise with more than 40% foreign capital, and its nature and composition are difficult to judge. And prejudice, this is probably some of the prejudices of these companies for aesthetics, China is not backward in fashion, the so-called backwardness, but different from the international style, there are many excellent designers in the field of Chinese fashion. The difference is because the culture of the East and the West is fundamentally different, and the culture of the East and the West has some commonalities, but there are also great differences, and China has many characteristic things that can be applied in the field of fashion.

And the three squirrels don't understand the public's aesthetics, this advertising style has no meaning except to be unconventional, and such advertisements don't make people want to watch it, maybe the three squirrels haven't done general market research.

The model's eyes are indeed small, but they are not very small, and they are portrayed very strangely in the advertisement. And the model himself also has a problem, especially like to pull the corners of his eyes in the social **, and will also raise the middle finger, it can be said that he keeps up with the world trend, and the three squirrels belong to the perfect match, this is an excellent person, two-way running.

Prejudice, even if the model originally looked that way, but the makeup was decided by their company, and the final makeup effect was the same, and squinting in the West is to describe Chinese.

Three Squirrels is a well-known brand in the FMCG field. I know how to market very well, and I can tell the difference between characteristics and biases. Therefore, the advertisement shot by the three squirrels is obviously biased to attract consumers' attention.

Prejudice is a prejudice because the brand's model made controversial moves online, and the brand knew that she was still using her for her actions.

The product idea of the three squirrels is to mix and package a variety of dried fruits, and the marketing idea is to talk about the small packaging of socks, and the goods will be more suitable for the user's experience needs and usage habits through specification adjustment.

At that time, in order to win the first war, the strategy of the three squirrels was to attract traffic by throwing ads like crazy. At that time, the Guang Shi empty report ** was relatively low, but there were almost no competitors who dared to spend money like the three squirrels. So through a wide range of **, the Three Squirrels store easily attracted a large number of fans.

The eye makeup of the model in the three squirrels advertisement is really not good-looking, but I personally think that it may be that the aesthetics of the designers and makeup artists of the advertisement cannot keep up with the aesthetics of the public, and it has nothing to do with the "insult to China" mentioned on the Internet.

Many netizens are actually not questioning the eyes of the three squirrel models, most people are not satisfied with this makeup and shape, feel a little ugly, and even think that Westerners think that Chinese look like this, so they feel a little uncomfortable. But Three Squirrels is a domestic brand, what is the original intention of this advertising design is only known by the planning of this advertisement, and it cannot be concluded that the Three Squirrels advertisement has bad intentions just because Westerners despise us.

Oriental people most of the time for eyes like the three squirrel models called "squinting eyes", which is the characteristic of the eyes of some of us in China, they despise it, and we can't be inferior because of this. Personally, I think that many people are dissatisfied because the makeup is too ugly, and they feel that this kind of eye makeup is not aesthetic at all, and they think that they can look very good, but why do they want to draw such eyeliner. As a food commercial, it's not better to shoot beautifully.

But in fact, everyone has a different concept of beauty. In many cases, most people disagree with the aesthetics of many fashionable file planners. But personally, I just think that the eye makeup of this Chino model is really not good-looking, but it is just not good-looking, and I don't feel offended.

If you feel that the advertisement of the product is not good-looking, you will be in trouble if you don't eat this dried fruit, and there is no need to speculate about the prejudice of Westerners against our appearance that our domestic brand deliberately "insults China", which belongs to looking at the picture and speaking, which is not objective at all.

In fact, I have never bought this brand, but I also know that the advertisement shot by this model was in 2019, and it is really strange that it is now being discussed. Ordinary passers-by just don't think it's good-looking, but they won't make up for it too much. Eyes and eye makeup like models have also appeared in advertisements of other companies, and if you have to make up for it, there are too many companies that want to be shot.