What successful event marketing cases have you seen in China during the World Cup?

Tightly surrounding the marketing theme, the packaging is interesting and fun, in order to compete for a place in the hearts of netizens. The World Cup is not only a world-class football feast, but also a creative arena for brand advertisers to show their comprehensive strength.

During the World Cup, whether it is a senior fan or a senior pseudo-fan, there is a best player in his heart. Gillette took advantage of everyone's star-chasing mentality and chose the Messi page on the star homepage produced by Sina. Netizens only need to participate in the interaction on Messi's homepage, and post Weibo to support Messi, support Argentina, etc.

Now netizens can use mobile phones, tablets and other terminals to **World Cup-related** anytime and anywhere during commuting time, lunch time, etc., which is a huge difference from the World Cup four years ago. The rise of the mobile Internet has given advertisers a space to show their strengths, and cross-platform marketing has allowed advertisers to truly achieve influence on the whole network.

I have to praise the marketing ideas of BMW and Mercedes-Benz! Both high-end German car brands, BMW and Mercedes-Benz posted the cheering Weibo of the German team on their official Weibo during the World Cup, and jointly launched the theme of "We are one team".

Internet companies have not had any impressive advertising campaigns during past World Cups, and this year's World Cup may be different. If I were Google, Microsoft, Amazon, Alibaba, or JD.com, etc., I would do a lot of World Cup marketing, whether it was venue advertising, or official sponsorship.

Yanjing Beer, a new way, reaps unexpected joy. Goal highlights of various exciting games, fake wrestling and biting people and selling cute gifs**, etc., can earn enough eyeballs, and social advertising has become the biggest winner of the World Cup.

During the World Cup, the activities of Internet companies mostly belong to the hot type of brand**, because there are really few Internet companies can get the copyright of the World Cup, since there is no copyright, it is not good to use the elements of the World Cup with great fanfare to do marketing activities with obvious commercial attributes, guessing the score, ** and other interactive member operation activities is also a direction.

There were indeed some good marketing cases during the World Cup, such as the World Cup stopped drinking beer and switched to milk.

Chinese elements are everywhere in the World Cup. Foreign fans have a soft spot for "Made in China". Chinese elements will be further rooted in the hearts of the people, and the World Cup will become a higher starting point for Chinese enterprises to go global.

There are too many, especially in the beer industry, dig deeper for yourself.

First of all, we need to analyze who is watching the World Cup? Watching the World Cup? Analysis of the hot spots of the participating teams and organizers;

Then analyze what can be combined with your own industry and your own products;

Finally, combined with the results of the analysis, the activities can be planned according to the normal activities. Only fierce reed.

EG: 2. World Cup products**.

3. World Cup souvenirs.

Pure and hot spots are of little significance, it is recommended to focus on strategic analysis, design and Zhiyan copywriting will naturally come out, brand marketing is a protracted battle, every battle must be analyzed, summarized.