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Hongxing Erke. The outlook is worrying.
If you can't break the previous business dilemma, it is still very difficult to completely turn over. Hongxing Erke has the problem of heavy weight and light design, which is actually a common problem in domestic shoes. Many people in life have had this experience.
Domestic sneakers are obvious, and they don't degum after wearing them for several years, but they don't look good, I don't know how to match them, and they are not fashionable enough. When Hongxing Erke was at its most popular, there was such a questioning voice, thinking that it was irrational to buy their products because they donated money, and accused Hongxing Erke of plagiarism and other problems, but it was overwhelmed by the unanimous praise at the time and did not attract attention. <>
In 2019, Hongxing Erke was on Tik Tok
The attributes of the users are very different. After the donation event went viral.
We know that for this brand, their survival is really customer traffic. Therefore, since they can have this sense of honor, we naturally can't be too mean to them. We can help them get the word out and get them more attention.
In order to achieve the goal of increasing sales, we must actively advertise. <>
For us, Erke's business scope is exactly what we need in our daily life. As a result, we can support their industry as much as possible. Replacing the shoes and clothes we wear every day with their shoes and clothes is the greatest recognition and support for them.
Of course, for us, that's what we can do. So I hope you can pay attention to it, because such a company is worth doing these things for us. Therefore, we must value it and give it the highest priority.
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This is normal. The development prospects should be good, at least in the hearts of many people, many people will think of patriotism when they mention Hongxing Erke. Now that word of mouth is there, it's time for product design.
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The development prospects of Hongxing Erke are very good. It's just that it's just going to be a bit of a lull at the moment, and I hope the brand can get better and better.
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The development prospects of Hongxing Erke are very good, although Hongxing Erke is now a lot of people, but when people buy clothes, they will still think of Hongxing Erke's clothes for the first time.
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The prospect is very good, Hongxing Erke has a lot of products, and it is relatively affordable, and has received the favor of many people.
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The development prospects of Hongxing Erke are still quite good, and there will be many people who will buy Hongxing Erke's things in the future, and the development is very good.
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The sports brand Hongxing Erke became the official sponsor of the 2019 Shenzhen WTA Year-end Finals and the only designated sportswear cooperation brand, providing professional tennis equipment for the event. According to a reporter from China Business Daily, compared with the sports brands Anta and Xtep, which are also from Jinjiang, Fujian, Hongxing Erke has gradually faded out of consumers' sight in recent years due to problems such as unclear brand positioning and lack of novelty in marketing.
The brand positioning is not clear enough
It is reported that since 2005, Hongxing Erke brand has sponsored tennis events at home and abroad, and has cooperated with well-known events such as Shanghai ATP1000 Masters, China Tennis Open, WTA Istanbul Year-end Finals, etc., which shows that it has long been positioned in the tennis market.
In addition, on June 26 this year, Hongxing Erke held a product launch show in Xiamen, officially announcing its entry into the children's clothing market.
So, is the brand positioning of Hongxing Erke the tennis market or the children's clothing market? The relevant person in charge of the investment promotion department of Hongxing Erke said frankly that the market of Hongxing Erke is mainly in the third and fourth tier cities, and in recent years it has wanted to enter the tennis market, but it has had little effect, and it was decided to enter the children's clothing market this year.
Compared with Hongxing Erke's swaying left and right in brand positioning, Anta and Xtep, both Jinjiang departments, have already completed their brand positioning. According to a reporter from China Business Daily, Anta has become the world's third largest sports brand. In addition to its own brands, ANTA has also acquired high-end sports fashion brand Fila and high-end outdoor brand Arc'teryx.
From the perspective of ANTA's brand layout, it is positioned in a comprehensive sports market; Xtep has been committed to sponsoring marathon events and has reached a cooperation with the running shoe brand St. Connie to continue to make efforts in the running shoe market.
An expert from the China Garment Association, who did not want to be named, told reporters that Hongxing Erke has gradually faded out of the public eye in recent years, mainly because the transformation is too slow. When other sports brands have begun to rebrand, Hongxing Erke failed to adjust its strategy in time according to market changes, lacked insight into the consumer market, and had some deviations in the trend judgment of the sporting goods industry.
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Hongxing Erke's shoes are mainly imitations of big brands such as Nike and Adidas, and the company lacks spirit. From its establishment in 2000 to the present, Hongxing Erke's development has also changed from prosperity to decline. Since its listing in Singapore in 2005, it has developed rapidly, except for imitation, Hongxing Erke's main battlefield has changed, and most of the stores are almost overseas, but it is rare in China.
As if to foresee the saturation of the domestic market, Hongxing Erke began to set its sights on the overseas market, and since the opening of the first store in Lebanon in 2008, the number of stores in the overseas market has increased year by year. However, on the other hand, other domestic brands are everywhere in domestic stores, which has left a good impression in the hearts of the public, and the natural sales will increase. Hongxing Erke, which has moved overseas, has no way to gain a foothold in China, it can be said that it has no core competitiveness, and the public will not choose this brand.
The saturation of the market is one reason, the growth of domestic sports brands, the domestic market has become saturated. Nike, Adi, Anta, Li Ning and other brands can be seen everywhere, each brand has its own core competitiveness, which makes some small brands have no way to enter. There is also the improvement of the quality of life of the public, the pursuit of shoes, not only stay in sports brands, but also have a lot of casual shoes, board shoes, canvas shoes, such as Converse, Huili, Fans, Renben, etc.
There are more and more choices for the public, so the competitive pressure in the shoe market is still very great, and the decline of Hongxing Erke seems to have become inevitable.
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In my opinion, the reason why Hongxing Erke will decline is because of the fierce competition in the current society, and the consequences of her technological innovation and quality not catching up with the trend of the times.
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Domestic sports brand competition is fierce, industrial upgrading has become the winner or loser of each brand, Li Ning, Peak has successfully enhanced the brand through innovation and upgrading, Hongxing Erke missed the opportunity, did not break through from the imitation of the traditional model, and the development and rise of the back is also difficult, but it is not without opportunities, as soon as possible to change in order to usher in vitality.
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I believe that many netizens don't know much about Hongxing Erke, because in 2000, Hongxing Erke was particularly popular for domestic products. In particular, Hongxing Erke, a clothing brand, is mainly in the style of casual sports. In people's lives, or for students is the best kind of clothing, choose the brand.
However, with the development in recent years, many netizens will observe that the brands they are gradually buying are some Nike, Adi and the like. It is rare to see domestic brands such as Hongxing Erke or Guirenniao on TV or the Internet.
Heavy rain in Zhengzhou, but due to a recent incident, Hongxing Erke reappeared in people's sight. On July 20th, a heavy rainstorm occurred in Zhengzhou, which brought flooding to Zhengzhou and plunged the entire city into a catastrophe. For the people of the whole country, they are very attentive to this storm.
Because the storm lasted for a very long time, and for the local people, not only were their houses washed away and they couldn't go out, but they couldn't even eat and drink normally outside of their normal work.
Due to the power outage of the signal base station, Zhengzhou also fell into a large-scale power outage. At this time, all the people began to donate and collect donations to Zhengzhou. Some people will donate some food and clean water to Zhengzhou either according to the company or some spontaneous fundraising activities.
There are also some people who will donate some daily necessities to Zhengzhou. At this time, in addition to some spontaneous fundraisers.
More than 50 million brands, such as Hongxing Erke, Panpan and Huiyuan, have donated to Zhengzhou. In particular, Hongxing Erke donated 50 million, which was very shocking to many people. Because at present, people still know very little about Red Star Erke.
However, in the current situation of Hongxing Erke's special disaster, his factory was also soaked in water, and he still donated 50 million yuan to Zhengzhou, which moved many netizens.
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Now it is very good, and there are many Chinese who like this brand very much, and they also like this domestic brand very much, and there is a situation of liquidation.
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Now it is very good, and there are many people who are buying their things, Hongxing Erke is on fire because of this donation.
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It's still good, and now it has a lot of popularity, and its sales are also good, and it is loved by many people.
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Hongxing Erke is very good now, and there are many people who buy Hongxing Erke products.
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The sales volume of this company's goods has not been as good as before, compared to the peak state of the sales volume has been ** more than 90%.
I believe that many people have paid attention to the sales volume of Hongxing Erke, at the peak of the state, the company's sales volume is frequently on the hot search, and the company's reputation in the market is also very good. But when everyone has experienced wild consumption, the sales volume of this company's products is also declining, which to a certain extent shows that this company's wild consumption cannot last.
The company's sales have already seen a significant decline. There have long been experts **, the company's sales will not last, after all, at that time, a large number of people bought the company's products because they were not ideal, but the quality of the company's products is indeed good, but after everyone buys the products they need, they will reduce the amount of purchases. <>
The reputation of this company is still very good. The reputation of this company is very good, and it has received the support of many netizens in the society, after all, this company has donated about 50 million yuan to Henan. This company is very socially responsible, so it can be recognized by everyone, and it is obvious that word of mouth has driven the development of this company.
It's a success for this company. It has been more than 90% compared to its peak, but it is still a big success for this company, because the company is more well-known in the society and already has a group of loyal buyers. It is actually an opportunity for this company, and it will definitely be able to rise in the future.
It can also be seen from the last wild consumption that this company has gained a relatively good reputation in the society, and word of mouth is very important for the growth of a companyNow that this company already has a good reputation, the development of Hongxing Erke will definitely get better and better.
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Hongxing Erke's sales are also very good now, many young people feel that the quality of Hongmoji Xingerke is very good, and the style is also particularly foreign.
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The current sales content is still very outstanding, because many Chinese are now very supportive of this brand, so the sales of this brand have obviously improved Lu Trap Hole.
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The sales are very good now, and there are many people who are very supportive of this brand and will buy the products of this brand.
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I know that Hongxing Erke's current situation is relatively good, because after Hongxing Erke donated 50 million to Henan, it attracted a lot of consumers, and many Chinese people decided to support Hongxing Erke.
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Hongxing Erke's current situation is still very good, selling a lot of goods, and now the factory is in a hurry to catch up with the goods.
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At present, the situation is particularly good, and it is also supported by many Chinese, and now many people like this domestic brand very much, and there is a situation of liquidation.
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I hope that the national enterprise Red Star Erke will live up to expectations and become a world brand!
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Hongxing Erke "was put out of business" isBecause when Anta completed the transformation and transition with the acquisition of FILA, Li Ning re-emerged with the help of the Internet, and the national fashion brand was tough on Adinake, Hongxing Erke became more and more "low-key"., no wonder some netizens think that it has gone out of business.
Through Hongxing Erke's online store, it can be found that almost all of its products are priced at 100-200 yuan, and the physical stores are basically in third- and fourth-tier cities. When other brands are doing high-end transformation, the mass market may become a breakthrough market for Hongxing Erke. Moreover, Hongxing Erke is still quietly expanding, according to data from the World Brand Lab, the number of its stores exceeded 7,000 in 2018.
Hongxing Erke's live broadcast room was crowdedNeedless to say, Hongxing Erke is on fire. Taking the data of the live broadcast room this morning as an example, at around 9:20, about 70,000 people** live, and after 10 minutes, the data became more than 250,000, and then all the way**, even more than 2 million, and the number of live broadcast likes soared to 12 million.
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