Nai Xue s tea is only fined 5,000 yuan due to the expiration of milk, can it serve as a warning?

As long as the fine is fined, it can serve as a warning. In general, if there is a second such mistake, the fine will be increased. So don't get entangled, you will have a long memory.

Hello, the fine is only a means of administrative punishment, mainly depends on the attitude of the operator, I personally think that it can still play a warning role, after all, 5000 yuan is also a lot for the beverage store.

Nai Xue's tea was fined 5,000 yuan for expired milk, what do you think of this punishment?

The Nayuki chain store has a treasure tea that does not meet the requirements. Then a penalty of 5,000 yuan was given to the company, and a public announcement was completed on the Internet. This announcement immediately caused the close attention of many netizens, and after all, its production and sales exceeded hundreds of millions of cups.

You are equivalent to a lot of people buying bubble tea shops here every day, and today we will discuss some of my views on this matter.

First, what is the harm of not meeting the bacterial count?

Nai Xue's tea was fined 5,000 yuan for expired milk, and as we all know, they now attach great importance to food hygiene and safety, especially in some public places, but for most restaurant chain brands, they have no way to guarantee the relevant requirements. Therefore, in this spot check, Qingyou, Nai Xue was found that the number of bacteria in their flagship products did not meet the requirements, and there were many harmful pathogenic bacteria among them, once swallowed by others, it was likely to cause the human body to become sick.

Second, what do you think of this punishment?

The first 5,000 yuan penalty in the state poor food hygiene and safety punishment range is not very serious, and not as exaggerated as said on the Internet, but from this punishment we can see that for some restaurant chain brands, no matter how well-known you are, but in the case of inspection, as long as you do not meet the requirements, then all must accept the punishment, naturally the most important thing is that at this stage for the inspection of food hygiene and safety, has been slowly marketed and promoted, Not only limited to first-tier cities, but also firmly believe that in the future, in third- and fourth-tier cities or towns, everyone's attention to food hygiene and safety will gradually increase.

Thirdly, how to pay attention to food hygiene and safety?

Nai Xue's tea was fined 5,000 yuan for expired milk. If you often eat out, then you must pay attention to the hygiene and safety of the diet, and it is best not to eat raw and cold food outside the diet, because they are likely to grow for a long time and are easy to be infected outside. The best thing to do is to eat some cooked dishes with soup, which must be prepared for a long time due to the very high temperatures.

I think it's a bit small. The punishment can be increased, so that Nayuki will not dare to sell expired milk again.

This punishment is not particularly strong, but it should be more severe.

Why is there an accident in their family every day?

This punishment is relatively light, and there are serious problems with the quality of expired milk products.

This has played a warning role in the freshness of the ingredients in related industries. Especially in the milk tea industry, they use the year to respect the talent must be very fresh, resolutely not shoddy, deceive consumers, otherwise it is self-destruction of the future and loss of consumer trust, a group of cautious industry will be difficult to go long-term.

This incident has played a very big warning role, we should pay attention to quality, and we should also protect the rights and interests of consumers.

Told us to do business to pretend to be a noisy hall, don't choose some expired pure products, the state will crack down on this phenomenon, so we can't report the luck of the hall.

He warned the rest of the milk tea industry, and Jing Quezhi also warned him about what to use expired materials, and not to use expired New Year's Eve things. Consumers cannot be deceived. The interests of consumers cannot be infringed.

After this incident happened in Zhulu, many bubble tea shops will rectify it, and will check whether some of their ingredients will be excessive, and it will also make consumers more vigilant when buying milk tea, which can make the entire milk tea industry more standardized.

Nai Xue's tea posted an article on its official Weibo account, apologizing to the public for the State Administration for Market Regulation (SAMR) about the food safety issues in the brand's two stores. However, I believe that food safety is the most basic industry standard in the food industry, and the impact on the reputation of a food brand is also huge, so this apology cannot undo the damage to the reputation, and it is also a long and difficult process for the brand to regain everyone's trust.

Problems with Nai Xue's teaThe State Administration for Market Regulation has inspected two Nai Xue's tea stores in Beijing and GuangzhouIt was found that the store staff continued to use the product after the label fell into the mango puree during the production process, but did not use rotten mangoes for food production.

In this regard, the State Administration of the People's Republic of China punished Nai Xue's tea, and at the same time, Nai Xue's tea also carried out self-inspection and self-correction in the store, strictly regulating the operation behavior of employees to avoid food safety problems.

Food safety is the life of a food brand in the food industryFood safety should be the most important basic practice。However, it is very regrettable that the food industry has been frequently exposed to food safety problems.

Every consumer attaches great importance to what they eat, and even this kind of trust cannot be given to consumers, so how can consumers believe in the brand?

Whether a food brand can go for a long time, food safety is the most important. Especially in today's Internet age, information spreads very quickly. Nai Xue's tea was exposed to food safety problems, as if it had been branded, it was really not easy to redeem it, and it would even ruin a brand.

Only by doing a good job in product quality can we win back consumers' trust in Nai Xue's tea late at night, which also shows that the brand is well aware of the problems in its stores. It's just that the leaders of the brand are helpless in the face of such a word-of-mouth crisis.

For Nayuki's tea, I think the only thing they can do is to manage it internally and not be found to have any food safety problems. I believe that only in this way can we win back the trust of consumers with quality.

Otherwise, no matter how much marketing there is, it will not be able to match the quality of the food and capture people's hearts.

Not only Nayuki's tea, but any food brand should know what is basically what can make it go long. If even food safety cannot be guaranteed, then this food brand is also a black-hearted enterprise, and in the long run, it will be abandoned by consumers sooner or later.

ConclusionFor this investigation by the State General Administration, I believe it is also a reminder to Nai Xue's tea and all other food companies that for any enterprise, as long as it is unfavorable to the people, the state will definitely punish them severely.

Therefore, no matter how sincere Nai Xue's apology is, it can't save the reputation this time. If you want to return to the top of the industry, it depends on how Nai Xue's tea will give consumers a good change in the future.

OK. Because Nayuki's tea tastes good and is very popular, as long as it is rectified in time.

It is impossible to undo it, because this kind of apology is very unnecessary and has already caused harm to others.

Nayuki's tea was fined 50,000 yuan for selling expired cakes, and I think the punishment this time is too light. After all, for Nai Xue's tea, the annual turnover is hundreds of millions of yuan, and this time the fine is only 50,000 yuan, which is indeed painless for them. But food safety issues do deserve our attention, in my opinion, if you want to make a loss to ensure food safety, the most important point is to improve the quality of the entire service industry, today I will talk to you about this topic.

First, why should they be fined? The reason why they should be fined is very simple, that is, because when the Shanghai Municipal Administration for Market Regulation conducted a routine spot check, it was found that their cakes were expired, although there was nothing wrong with them from the outside, but its production time, but the sales time has exceeded the time stipulated in our "Food Safety Law", so they will be punished. <>

Second, why is food safety so difficult to solve? In fact, food safety problems are relatively easy to solve, you can imagine why there will be no food safety problems when making items at home, is because we take safety into account to the greatest extent, but he feels that he is an Internet celebrity product, and it belongs to the national chain, so they will try their best to reduce their financial costs, so as to improve their profit margins, so they will choose to sell expired cakes. <>

Third, how should such a problem be solved? First of all, if you want to solve such a problem, the biggest root cause is to improve the quality of employees, and only in this case can you fundamentally solve the problem, because even if the store requires employees to sell expired cakes, as long as employees can be protected by the industry and the law, then they will report, so that they can improve safety awareness, thereby reducing food safety problems.

It was because of the brand's illegal operation, two stores were fined, and then there were food safety problems, and at the same time, the sincerity of the brand was not high when it apologized, so there were many people who were not particularly satisfied, and then they also deceived consumers.

There are a lot of information worth paying attention to, first of all, this brand is more popular with scattered shouts, and the sales volume is relatively high, and consumers also trust the brand's products very much, but this brand has food safety problems, seriously infringes on the legitimate rights and interests of consumers, lives up to the trust of consumers, and finally was punished by Xiang Chong and Ye Ying.

If we want to further prevent this kind of incident, I think we need to further lower the penalty threshold, and at the same time, we need to increase the punishment.

The brand Naixue can be regarded as a better brand among the milk tea brands, and Naixue is currently officially listed, so it stands to reason that there should be very high requirements for food safety. But despite this, once the milk tea of Nai Xue's brand was exposed to food safety problems, it also had a great impact on many consumers, and many people did not dare to drink Nai Xue's tea anymore.

1. Nai Xue was exposed to food safety problems before.

Previously, we went to interview several stores in Beijing, and found that Naixue's management was very chaotic, and the food processing environment was also very dirty. When the reporter inspected the raw materials in Naixue's store, he found that many of the raw materials had deteriorated, and the clerk would take the initiative to tamper with the labels to save costs in this way. After this incident was **, many consumers felt deceived and said that they would not drink Nayuki's tea again.

2. Nai Xue is currently actively rectifying.

Because Naixue itself is a national chain brand, Naixue's headquarters is in Shenzhen, and the Shenzhen Market Supervision and Administration Bureau has interviewed Naixue and urged Naixue to rectify. The person in charge of Naixue said that he would find the reason from the system and would strictly implement the relevant food safety and hygiene regulations to further protect the food safety of consumers. Nayuki's reply is very official, and I personally don't feel convincing.

Third, I think it is necessary to further increase the punishment and lower the punishment threshold.

Personally, I have been disgusted with food safety for a long time, and the main reason for this sentiment is that many so-called takeaway restaurants do not pay attention to food safety issues at all. If these stores do not have relevant professional ethics, I think it is necessary to further lower the penalty threshold, based on the sufficient punishment of these stores, and use rules to restrain them. At the same time, I think the punishment should be further increased, so that the punishment is strong enough, and I don't believe that these stores can always be unscrupulous.

If you want to prevent such a thing from happening at the root, first of all, the relevant departments must increase supervision and strict investigation, and businesses should also improve their sense of social responsibility, and should also strictly regulate the behavior of businesses, and consumers should also improve their awareness of self-protection, and must pay attention to food safety issues.

When making it, we should consider the problem of hygiene, we should wear gloves when making, and when choosing raw materials, we should choose some natural and pollution-free ones, and try to stay away from some dusty environments to solve this problem.

If we want to prevent this kind of thing from happening, we must stop it from the root cause of hygiene, and each manufacturer must strictly control the safety of food.

Supervision must be strengthened, and once such problems are discovered, they must be dealt with strictly, and spot checks must be carried out regularly.

Nai Xue's tea is also a relatively high-end milk tea brand, and it has branches all over the country. However, on August 2, 2021, when the Beijing Municipal Market Supervision Department inspected those tea shops, it found that employees used rotten fruits for processing, and many operations were also violations. Therefore, the local regulatory authorities immediately suspended the store for rectification, and filed a case for investigation and punishment of its violations of laws and regulations.

Nai Xue's tea was investigated by the regulatory department, and this time there were two stores, which were found at the same time, and a fine of 100,000 yuan was also imposed, while the store manager was fined 250,000 yuan and 280,000 yuan. With the fermentation of the incident, Guangdong Province also conducted an investigation into the tea section of Naixue and related milk tea brands in its jurisdiction. In the end, it was also ordered to rectify, and the top 50 warned two families to investigate 23.

China attaches great importance to the food hygiene of consumers, so these market supervision departments will often conduct spot checks. If it is found, it will definitely be punished. And now many regulatory departments also have their own ***, so the process of investigating these phenomena will also be recorded, and then all these videos will be posted on the Internet.

Nai Xue's tea apologized With the fermentation of the incident, it became more and more serious, and from August 14, 2021, Nai Xue's tea also apologized in the early morning, but netizens did not buy it. And some netizens said that if it weren't for the investigation by the market supervision department, I believe that the store would not apologize, and the reason for the apology was only because its behavior affected their business and income.

The behavior caused the anger of netizens, and it has been clearly pointed out in the punishment book of the regulatory department that in the process of making Nai Xue's tea, the label fell into the mango puree, and then the label was directly fished out, and the mango puree was not treated, and there were some rotten fruits. If a consumer with a bad stomach eats it, it is also likely to cause diarrhea.