What is the calculation behind the 8 billion yuan acquisition of Shengdu Home Improvement?

Expand your business and develop multiple industries.

Beike is also a well-known real estate agency platform, because of its excellent service, it also attracts a large number of consumers. <>

Zuo Hui, the founder of Beike, is also a very legendary figure, creating a precedent for intermediaries, because he was engaged in an industry related to intermediaries before, so he also found a gap in this industry. <>

After the success of the house sales planned by himself, he also successfully founded Lianjia, and then to the shell, step by step to success, although the founder is no longer there, but the company's system still exists, and the company continues to move forward under the leadership of the new leadership.

The company is mainly engaged in the sale of houses, housing leasing and other businesses, so there are a lot of customer resources, they also found the needs of customers from here, many customers are now decorating after buying a house, but many people are not very familiar with this industry, and there is no perfect platform to provide such services. <>

Shell estimates that it also happened to see this, and began to enter the decoration industry, which is also relying on the company's resources, relatively speaking, it is still very good, because it does not exceed its own business scope, and at the same time it also has a certain role in promoting its own industry, which is very good.

I believe that Shell will also develop very well in this field, but I also hope that Shell will adjust its strategy and bring us more preferential services, because Shell has also created a precedent for intermediary fees, and intermediary fees are generally very high, so I also hope that it can be appropriately adjusted, and entrepreneurship also needs to be based on its own actual situation, combined with its own advantageous resources, this time is the most correct.

For example, there are many Internet giants engaged in automobile manufacturing, although their strength is very strong, but because of the lack of experience, so entrepreneurship is still based on their own advantages, which is the best, I believe that it can succeed.

Personally, I think this is to expand the front, and Beike not only wants to sell the house, but also wants to take over the decoration business.

The acquisition of 8 billion yuan, so the wishful thinking behind him is actually to make a sensation through such an acquisition, so that everyone can pay attention to it, and then be able to achieve his ideal marketing means.

I think Beike will definitely enter the home improvement market in the next step. Because the development of Beike Housing Company has also encountered a big bottleneck, and the state has carried out macroeconomic regulation and control of the overall real estate industry in order to ensure that the real estate bubble is further aggravated, so the development of the industry has been affected by the external environment, and people's living requirements and situation have undergone great changes, such an economic environment and market situation are very unfavorable to Beike Housing Company. However, for the sake of business development and long-term core competitiveness, Beike will enter the home improvement market, and through one-stop customized services, it can better help consumers solve the difficulties in life and provide a better living environment.

I think that the real estate industry is becoming normalized and market-oriented, but people are becoming more and more demanding for home decoration, and there are fewer such services in the market, so this is a big blue ocean field, as long as it can continue to do, I think it is a very good development opportunity for any company, and now people's quality of life is becoming higher and higher, and people are becoming more picky about the decoration of the home environment.

Although Beike has a lot of information. Being able to provide more tenants with satisfactory houses, but unable to provide satisfactory renovation services, will make many tenants find a renovation company to renovate, which will not only waste a lot of time, but also add a lot of useless expenses. However, the next step of Beike is to integrate resources and provide more perfect and high-quality after-sales service, which I think will play a very beneficial role in the operation and development of its own platform.

I believe that only companies that pay attention to the needs of consumers can further develop and grow in the next development, if a company does not pay attention to the needs of consumers and the market, I think it will encounter great difficulties in the next development and operation. Now the market environment has undergone a great change, consumers have become the main body of the market, the company has become a passive service provider, only pay attention to consumers in order to make the company to the road of development.

It may be that Beike is looking for a house, and now it is not only selling houses, but also wanting to enter the decoration industry. At the same time as selling houses, we also recommend additional industries and one-stop services for decoration.

Going forward, the acquisition will proceed in a phased manner subject to customary closing conditions, including regulatory approvals. And we will also make certain improvements, and work together to bring a better living environment to everyone.