What do you think of the market status of the home building materials industry?

I think the development prospects of the home building materials industry in China are very good. But there are still some issues that need to be addressed and improved. Many brands don't match the speed at which the industry is evolving.

These mismatches still exist. Now there are some great suggestions from industry insiders.

Suggestions are as follows, the first is the brand building professionalism and the development speed of the furniture industry does not match, in the real sense of the national brand, indeed, fully involved in the international competition of the brand is not a few can even be described with a few. Many brands value form. but despises the many who still imitate.

A lot of furniture is imitated. to build. The construction of these brands lacks the professionalism of the scientific system.

At present, the market share has not exceeded 1% of local enterprises. But now there are many national brands of pots, such as Quanyou Home, and the popularity and network coverage of Gujia Home Fold have landed all over the country. The same.

There are more national brands such as Oppai, Sophia, Shunxiang, Nature Shangpin Home Delivery, and 3Trees Coatings. The influence of these outlets has covered the whole country. The brands that have participated in the international competition are indeed very small, well, but there are a lot of furniture exports, so the domestic brands that only occupy a part of the market share have not yet appeared as the main force.

The second mismatch, the Chinese market needs to continue to demand the quantity, in the face of such a large market, he needs a lot of things, these brands according to the strength of the brand, channel layout, market share differentiation found that the brand in the 123 level is only 30% of the debt.

The same phenomenon will also occur in other brand markets, which shows the strength of these brands, and the channel does not have brand awareness to be improved. The wardrobe industry is represented by Sophia, which is also increasing its concentration, and if nothing else, there will be many big brands in the next five years to get most of the market share. After all, consumer demand is far greater than that of these brands.

I fell in love with one for the first time, so the prospects of my country's building materials industry are very good.

Home furnishing refers to a series of home decoration, furniture, electrical appliances and a series of things related to the living room, and even including geographical location (home feng shui) belong to the category of home. Home building materials mainly refer to the building materials used in home decoration, the products are more extensive, ceilings, tiles, doors, windows, locks, glass, lamps, floors, kitchens, wallpapers, etc. are home building materials. In recent years, the sales of China's home building materials industry as a whole have shown a fluctuating downward trend, and its sales in 2020 will be 762.4 billion yuan, a year-on-year decline.

Under the dual pressure of the epidemic and industry transformation and upgrading, in 2020, industry enterprises will show the characteristics of "bigger at both ends and smaller in the middle", the industry reshuffle speed will be accelerated, and the trend of polarization will be obvious.

Sales fluctuated and declined

In recent years, the sales of China's home building materials industry as a whole have shown a fluctuating downward trend. Affected by the epidemic in 2020, the industry's sales will decline seriously. In 2020, the cumulative sales of building materials and home furnishing stores above designated size in China will be 762.4 billion yuan, a year-on-year decrease from 2019.

From the perspective of the operation of home furnishing enterprises, according to the research data of Huiya Home Furnishing Network, enterprises will grow rapidly in 2020, and the proportion of enterprises with slight growth will be as follows, and the enterprises will show stable operation, hard work and even negative growth.

From the perspective of industry prosperity, according to the data of the Ministry of Commerce and the China Building Materials Circulation Association, the national building materials and home furnishing market in 2020 was affected by the new crown pneumonia epidemic, and the industry prosperity index fell sharply, and in February 2020, it fell to the lowest value in recent years.

In the second half of the year, as the epidemic situation stabilized, the building materials and home furnishing market entered the traditional consumption season, and the prosperity index began to rise. In March 2021, the national building materials home prosperity index was a point, a month-on-month increase point, and a year-on-year increase point.

The trend of industry differentiation is prominent

Under the dual pressure of the epidemic and industry transformation and upgrading, industry enterprises will show a polarization trend in 2020. According to the data of Huiya Home Furnishing Network, in 2020, the proportion of enterprises with an annual output value of less than 50 million and 10-5 billion yuan in China's home furnishing industry has increased compared with 2019, while the proportion of enterprises with an annual output value of 50 million to 1 billion yuan is declining. It shows that the building materials and home furnishing stores in the industry with weak competitiveness and old-fashioned business models have declined or even been eliminated in the epidemic, while enterprises that take the initiative to change and reduce business risks are more stable in adversity, and the industry as a whole shows a development trend of "big at both ends and small in the middle".

From the perspective of the total number of stores owned by enterprises, in 2020, the proportion of enterprises with less than 500 and 1000-200 stores in China's home furnishing industry has increased compared with 2019, while the proportion of enterprises with 500-1000 stores has decreased compared with 2019, which also shows that the trend of industry differentiation is prominent.

I think that the home building materials market is relatively sluggish now, and now many furniture stores on the street have closed down.

Because people's quality of life is particularly high now, the demand for home building materials is relatively large, and the value of economic benefits is particularly high.

I think the home building materials market is very good now, and I have several friends who are engaged in this industry who have made a fortune.

The marketing methods and directions of home building materials in the later stage can be referred to as follows.

First: build a full range of sales channels.

Second: solid promotion of the community.

Third: effective soft communication.

At present, many building materials enterprises are a big and difficult problem in the construction of regional channels. If there is no active recommender and no contact point that consumers can contact, then no matter how good the product is, it is often not recognized by consumers.

Consumers simply show a high level of attention when they need to renovate, and more often than not, they just know. It is precisely because the construction of channels requires system and support that many national brands are often weaker than their opponents in regional competition, and the weak nature of national brands is the failure of channels. It is extremely important to be able to build a robust channel.

Hello very happy home building materials industry in the future marketing methods in which aspects of this question and answer, building materials industry is very wide, in the construction of various fields of the country has played a big role, building materials in large to steel materials, building cement, small to a gong nails, wires and so on, people in the construction of high-rise buildings, the construction of all kinds of factories and private houses, warehouses and a variety of cabinets, tables and chairs, plates and some daily necessities, there is no one that can leave the building materials industry, especially the construction site is inseparable from the construction of the town nuclear materials industry.

The traditional building materials industry, especially the small building materials industry at home, with the development of the Internet, business has slowly become worse, especially in some places affected by the epidemic, business is very difficult to do, we have to change the original sitting in the store waiting for customers to buy the traditional practice, the first is to open the network, start from the network, hold together to make fire, the combination of a number of businesses to the steel and cement market in order to become bigger and stronger, with manufacturers, let the benefits to the people, honesty to do the genuine, there will be more repeat customers, Business will naturally improve.

In addition to steel and cement in the building materials industry, warehouse storage is required, and some small products can be sold through the network, so we must strengthen network marketing.

You can also go out and go to some construction sites to contact and introduce your own building materials products, expand your popularity, and your business will naturally get better. The control of the epidemic, all walks of life are recovering, with the resumption of work in various industries, the building materials industry will also be better, the time of the exhaustion of the hand-held shirt will pass, the arrival will be the willows and flowers.

Gao Xiaoshi, a researcher at the BAI Prospective Industry Research Institute, said that DAO will not waver in its determination to answer the question of real estate regulation in the short term, and the growth of the home building materials market is limited in the short term. However, in the long run, due to the huge rigid demand for domestic housing, the prospects are very promising.

The change in the prosperity of the home building materials market is related to the rigid demand for real estate. In the long run, once the purpose of real estate regulation is achieved, housing prices return to a reasonable stage, a large number of housing demand will be released, the home building materials market will be booming, and the home building materials market has huge potential. Refer to Qianzhan NetworkIn-depth research and investment strategic planning analysis report of China's home building materials circulation industry