How to package the value of the product, the importance of product packaging

The so-called product"Added value"To put it simply, it is all the value of the products that the enterprise provides to customers except for its core quality. Something other than these core qualities is exactly the benefit or benefit that customers expect most when they buy a product in a certain period of time.

For example, if we sell a kind of water cup, if it is an ordinary glass water bottle, and put it on the street stall, the customer will bargain even if it costs a few yuan. If it is a brand-name water bottle and placed in a shopping mall, it has a good packaging, even if its core quality is exactly the same as that on the stall. The price is more than ten yuan, and customers will also think it is worth it.

If it is a technology that attaches a higher energy and automatically heats a high-tech water cup. The price of a few tens of yuan will also be acceptable to customers. If this water cup was used by a great person (or celebrity) who is deeply loved by people, even if it costs thousands of dollars, some people will happily buy it.

The added value of a product refers to the new value of the product sublimated on the basis of the original value. The design of high value-added products should not only consider the use function of the product, but also consider the taste function of the product, that is, the product can not only meet the user's requirements, but also meet the user's spiritual sense, audio-visual sense, contact feeling and other subjective consciousness requirements.

First of all, we can start from the production process of the product, and increase the added value of the product by adding scientific and technological ingredients.

Second, dig out the product features, find what other companies don't have, and seek more attractive product features than other companies.

Third, cultural appeal can also be an added value to the product.

Fourth, diversify production and focus on individual appeals.

Fifth, improve the service concept and enhance the competitiveness of products.

Sixth, the packaging of the product can enhance the added value of the product.

In the past, many enterprises in China did not regard product packaging as an indispensable or worthy of attention. However, products also need better packaging to reflect their own personality and differences to appeal to a wide range of consumer groups. The differentiation of similar products is not as intuitive and strong as other consumer products, so we should highlight our own characteristics through packaging, so that consumers can recognize and recognize until they form loyal purchases.

Obviously, if you don't do other advertising, then the packaging becomes your best and most direct advertising, which is directly facing the consumer. A good packaging can directly win the hearts of consumers. To make a good food packaging, finding a professional food packaging design company is the first priority.

Shenzhen Good Kung Fu Packaging Design **** is a professional food packaging design company. They are fashion design companies focusing on food packaging design and FMCG packaging design. Guided by the brand strategy, we pay attention to shaping the visual impact of the packaging and strengthening the differentiation of the brand, so that the packaging can stand out from many competitors and meet the actual needs of the market, so as to promote a strong desire to buy and let the visual value of the brand packaging play to the extreme!

Because we firmly believe in a principle, the packaging you buy well is the packaging you want.

One more point: enterprise vi

VI (Visual Identity), which is translated as visual identity, is the most communicative and infectious aspect of the CIS system.

83% of the external information that people perceive reaches people's minds through visual channels. In other words, vision is the most important and main channel through which people receive external information. The visual identity of corporate image is to transform the non-visual content of CI into static visual identification symbols, and carry out the most direct communication in the most extensive and diverse application forms.

Scientific design and the implementation of a favorable visual identity are the fast and convenient ways to spread the business philosophy of the enterprise, establish the visibility of the enterprise and shape the corporate image.

Corporate VI design is an effective way to package products directly. The specific VI design can be designed by the corresponding media company, which is the specific method of packaging rather than a broad value.

In the era of looking at appearance, the packaging of goods is very important, and the packaging of products will directly affect the sales of your products. Sometimes you may buy a product based solely on attractive packaging. Some companies may assume that their products and their performance are more important than the appearance of the packaging, but the product packaging may affect the success or failure of product sales.

1.The function of the package.

The main purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transportation from the manufacturer to the retailer, but also prevents damage to the product on the retail shelf.

2.Packaging and decoration.

The way a product is packaged may entice consumers to browse the product on the store shelf. As a result, many companies have done extensive research on color schemes, designs, and product packaging types, which are most appealing to their target consumers.

3.Packaging labels.

Packaging also plays an important role in portraying product information. The outer packaging may contain instructions on how to use the product or how to manufacture it.

4.Facilitate purchasing decisions.

The packaging may also contain information about the product's ingredients and nutrition. This information can help you sell a bright product because it gives potential customers the necessary information they need to make a purchase decision. The information contained on the packaging may prompt the reader to purchase the product without having to speak to the store clerk.

5.Differentiated design.

Packaging can also distinguish one brand's products from another. Since the company name, logo, and color scheme of the company can be included in the product packaging, it can help consumers identify the product as it is located in the competitor's products on the store shelves.

If you're wondering how effective your product packaging is at driving sales, Shang Mei Packaging can provide a one-stop shop for our customers. From raw materials to processed products, from finished products to transportation, packaging costs will increase. We can provide in-house expertise to help with custom designs while identifying and minimizing total packaging costs.

Here's what it takes to know the importance of packaging design for your products:

1. The packaging design of the product is conducive to explaining the product information and letting people understand what they are buying.

2. The packaging design of the product is conducive to making the product stand out from similar products.

3. As part of the brand identity, the product packaging design can be used to promote other disturbing products of the brand.

4. The packaging design of the product can also quickly attract the attention of consumers.

5. The packaging design of the product can also provide consumers with a way to test the authenticity.

The role of product packaging is to protect the product, facilitate storage and promote sales.

Generally speaking, product packaging is the matter of packing, boxing, bagging, wrapping, and bundling the products produced. Product packaging is the most common thing for producers, and now many people have regarded it as a marketing means, a famous brand strategy, and a place in marketing strategy.

It is stipulated that "the packaging of agricultural products shall meet the requirements of storage, transportation, sales and safety of agricultural products, and be easy to disassemble and handle." "The materials used to package agricultural products and the preservatives, preservatives, additives and other substances used must meet the requirements of the national mandatory technical specifications. and the handling and punishment of non-compliance.

Product packaging is the visual experience of consumers on the product, the direct and main transmitter of the product personality, and the direct manifestation of the corporate image positioning. Good packaging design is one of the important means for enterprises to create profits. Accurate strategic positioning and product packaging design in line with consumer psychology can help companies stand out from many competing brands and make the company win"Reliable"reputation.

products

A product is anything that can be supplied to the market, used and consumed by people, and can satisfy a certain need of people, including tangible items, intangible services, organizations, ideas, or combinations thereof. Products can generally be divided into five levels, namely core products, basic products, expected products, accessory products, and potential products.

The core product refers to the direct benefits and utility that the overall product provides to the purchaser; The basic product is the macroization of the core product; Expected product refers to a set of characteristics or conditions that customers generally expect when purchasing a product; Accessory products refer to products that exceed customer expectations; A potential product is an improvement or change that a product or development may produce in the future.

The importance of product packaging design: the function of displaying brand culture, brand information communication and publicity, improving brand competitiveness, promoting product sales, and improving the added value of goods.

1. Show brand culture

The core of packaging design is not only reflected in the appearance image, but also reflects the integration of the brand's personality and affinity, and effectively shows the culture it carries.

2. Brand information communication and publicity function

The functions and characteristics of the goods can be intuitively understood through the elements such as ** and text on the packaging, so as to help consumers better understand the goods and leave a good visual impression, so as to achieve the information communication and publicity functions of the goods.

3. Improve brand competitiveness

Good brand packaging can make it easier for consumers to be attracted by our company's products in the same type of products. The ultimate goal of business operation is to make a profit, and if you want to make a profit, you must get more consumers.

4. Promote product sales

When designing packaging, it is necessary to grasp the psychology of consumers to ensure that the designed packaging can widely attract consumers, and can comprehensively use color, shape, materials and other elements to express the connotation and information of products, brands and other enterprises.

5. The function of improving the added value of goods

A good product packaging can increase the additional revenue of the product, and the added value of the product with successful packaging will be higher than that of the product without packaging under the same conditions.

Dear, hello, I am happy to provide you with an answer, packaging is an indispensable part of the product sales and transportation process, and its importance is mainly reflected in the following aspects: 1Protection Products:

Sohao hand packaging can protect the product from contamination, breakage, crushing and other damage, so as to ensure the quality and integrity of the product. 2.Increase product value:

Beautiful packaging can increase the added value of products and stimulate consumers' desire to buy. 3.Passing on information:

Packaging can convey product information through product labels, instructions, etc., such as brand, model, specification, production date, shelf life, etc., to facilitate consumers to choose and use the product. 4.Easy to transport:

Packaging can make the product more stable during transportation, reduce the risk of product damage and waste, and also facilitate handling and loading and unloading in transportation. 5.Boost sales:

Exquisite packaging can attract the attention of consumers, increase the sales of products, and increase the income of enterprises from the world. Therefore, for enterprises, packaging design and production should attract enough attention, pay attention to the packaging quality and effect of products, so as to improve the brand image and market competitiveness of products.

Successful packaging stimulates buying behavior, leads to consumption, and strengthens merchandising.

1) Similar packaging strategy. This strategy can save the cost of packaging design, increase the sound of the operator, and help introduce new products. However, it only applies to products of the same level of quality, and if the quality is very different, the quality of the product will be adversely affected.

2) Multiple packaging strategies. Put a variety of products that are related to each other when used, and put them in a packaging container, and at the same time**.

3) Reuse packaging strategies. After the original packaging of the goods is used up, the packaging container wheel can be moved and cracked for other purposes, such as cup-shaped packaging, empty packaging bottles can be used as water cups, candy packaging boxes can be used as stationery boxes, etc., this strategy can arouse customer interest in buying and play the role of advertising.

4) Packaging strategy with giveaways. In order to meet the needs of the first class, the package is accompanied by gifts or coupons, such as children's food, children's toys, candy and other goods with gifts, recognition cards; Cosmetic products come with coupons, so you can get different gifts by accumulating a number of them.

5) Change the packaging strategy. When a product is of good quality and cannot be overlooked, it should be considered to improve the packaging.

The packaging is like the feather coat on Cinderella's body and the crystal slipper on her feet, which is an indispensable part of opening up the market and establishing the image of new products.