What is high end clothing?

01. The cost of the clothes themselves.

For a t-shirt.

The most direct perceptual cost to consumers is its fabric material and workmanship. In fact, now these big-name fabrics are basically made in China, a T-shirt, even if it is a good silk knitted fabric, its fabric cost is unlikely to exceed 300 yuan, unless you just make one, if it is mass-produced, it is normal to control it at less than 100. In terms of workmanship, even if its quality requirements are high, mass production is 50 yuan to the top, so if you buy a 7500 yuan T-shirt, the cost of the clothes themselves may be less than a fraction, of course, the profit points of big brands must be relatively high, but their marketing advertising, stores and other management costs far exceed the clothes themselves, these are also costs that cannot be ignored.

As for a T-shirt that a treasure buys for dozens of yuan, the fabric is definitely not the best, and it is good to use ordinary cotton, many of which are polyester cotton.

Even the all-polyester workmanship is a few yuan of the kind of processing fee factory made, of course, the operating cost of a treasure store.

Compared with the brand, it is also a lot less, but the profit of the store is also very low, relying on the volume. Even if a piece of clothing only earns 1 yuan, it can sell 2,000 pieces a day, which is a profit of 2,000 yuan, and for a treasure shopkeeper, it is also very nourishing.

02. The consumption concept is different.

Consumers who can spend 7500 to buy LV must be a group of people who are not rich or expensive, they only pay attention to the quality of life, they are pursuing the brand complex, and they have been living a refined life, and they have considerable loyalty to this brand, and these big brands need these loyal customers, how can they maintain the operation of the brand without their willingness to pay. This is also the reason why big brands have to spend money to package their images and establish brand positioning.

Reasons to foster customer loyalty.

In addition to the brand, you have to look at the quality, some do not have a brand, but its quality is particularly good, I think it can also be called high-quality clothes.

It is better than the general products circulating on the market, and it is also cheaper. Anyway, high-quality goods are the same thing, this is more awesome, it is called high-quality goods.

High-quality goods refer to those high-grade, high-quality jadeite objects. The planting ground, water head, color, workmanship, and size ratio of jadeite are all perfect, and there are no flaws or basically flawless objects. Generally, it is a high-ice species, a glass species, and a dragonstone species.

1. Different ways of selling:

The two are complementary to each other, factory goods generally refer to the goods provided behind the scenes, and counters generally refer to the goods sold in front of the scenes.

2. The number of classes is different

Factory goods: refers to the direct production, without the careful selection of gold carving, directly for sale.

Counter goods: generally refers to the special potato balance customization, directly supplied by the manufacturer, but also by the manufacturer to review the quality before selling.

3. Difference in quality

The factory goods are products with some defects, although the materials are the same as the counters, but there are invisible defects, resulting in not entering the counters, so the funds are returned at low prices.

Factory goods are not fakes, this is the academic meaning. However, on online shopping**, factory goods can basically be defined as fakes. There are several kinds of shoes from big-name manufacturers, in addition to ** (including counter goods in the formal sense, company goods and factory goods), there are fake shoes.

In addition, there is another kind of shoe that can also be counted as **, that is, broken shoes. Counter goods company goods ** (now some counters are also sold fake, and a small number of unscrupulous clerks secretly change **).

4. **Different:

**In addition to counter goods and company goods, it also includes factory goods in the formal sense. Since both counter goods and company goods are tax-included, the ** is relatively high. Monopoly shoes are expensive because there are more taxes.

Extended information: The R character on the heel of the shoes produced by Converse 09 has been removed, ("R" is the mark of "registered trademark", which means that the trademark has been registered with the National Trademark Office and has been examined and approved by the Trademark Office to become a registered trademark.) ）

Because Converse has not carried out or passed trademark registration in some countries, shoes sold locally have no right to use R, so Converse has removed the R on the heel and tongue of the shoes produced since 09 in order to unify the global standard.