Why is Maserati called a fake luxury car?

1. Foreign sales are bleak.

It is called a pseudo-luxury car, mainly because the brand simply cannot be sold abroad, Maserati makes 40,000 cars a year and sells more than 30,000 in China. Maserati, which had been sold several times in the dismal foreign market, changed hands several times and entered the domestic market, but its sales are getting better and better after turning into a luxury brand.

2. The price difference at home and abroad is huge.

Maserati and Land Rover.

Similarly, the difference between domestic and foreign selling prices is very large, and even foreign selling prices may only be half of the domestic selling prices. Maserati ghibli

The official guide price in China is about 900,000 yuan, and the starting price in the US market is 73,550 US dollars, about 500,000 yuan, which means that it is 400,000 yuan cheaper than in China.

The price of the Maserati SUV Levante in the United States is 10,000 US dollars, or about 480,000 yuan, while the starting price in China is 10,000 yuan.

3. The R&D ability is not as good as that of the opponent.

Compared to Lamborghini.

Compared with the Volkswagen Group behind Bugatti and the Fiat behind Maserati, it is a bit weak, and because it also has Ferrari.

The Fiat Group is also not particularly serious about the Maserati brand.

This also leads to Maserati's products, research and development and replacement cycle is very long, as a sports car manufacturer, Maserati now has almost no sports cars, which makes Maserati's luxury sports car positioning very embarrassing.

Nowadays, entry-level BBA is said to be a pseudo-luxury brand, and some high-quality, low-brand cars are said to be pseudo-luxury brands, and now even Maserati has become a pseudo-luxury brand, which is really helpless; In fact, this kind of thing is not said by friends who drive luxury cars, most friends who drive luxury cars are also a little bit from low-end cars to luxury cars, such as BMW 7 series will not look down on BMW 3 series, because everyone knows the hardships of survival and the difficulty of struggle, so they all know how to be in awe and think relatively rationally; Only those friends who drive a broken car and ride an electric donkey around will point out the country everywhere, and when the big mouth is open, they dare to say anything and think about anything.

Dreams have no limits, and in their mouths, most of the luxury cars are pseudo-Hao, for example, they will say that Land Rover is made in India and pseudo-Hao; Aston Martin once had a relationship with Ford, pseudo-Howe, Bentley Bentayga used Volkswagen's platform, pseudo-Howe, and so on, there are no strange things they dare not say, so it is normal for Maserati to become what they call pseudo-luxury cars.

Whether it is a supercar or a sports car, they are all absolutely niche products, and those who have no money can't afford it, and those who have money may not necessarily buy it; Therefore, the seemingly beautiful sports car companies are actually not as good as imagined; The silver earned by Ferrari's entire series and annual sales cannot even catch up with the high income of Toyota's Corolla in a quarter, so this is the helplessness of supercar companies; It has to rely on selling cars to make money, but it is difficult to maintain sales, and Maserati lacks popularity compared to those Ferrari, Lamborghini and other brands, so what can be bought cannot be afforded, and what can be seen cannot be afforded, which has a great impact on Maserati.

If such non-first-class supercar brands want to survive, they can only share platforms with other brands to suppress costs; If you want to build a platform independently, combined with the actual dismal sales, I am afraid that the cost pressure will be the first to crush the company, Martha is not better than Ferrari, Martha is far from the ability to play customization, so selling cars, selling cars has become the way of survival for this kind of supercar brand, so Maserati shares the platform with other brands and has launched the current hot-selling SUV; This move is normal and in line with the company's core values of survival, but it also invisibly lowers its own brand.

The first pseudo-luxury car.

, in fact, it's just a joke, and few people care too much; Since the Chrysler 300C has long been called a pseudo-hao, the president of Maserati, who shares the platform with it, has also been said to be a pseudo-hao; In fact, only the brand theory, the only platform theory, only the power wheel, and the only torque wheel are all wrong and not rigorous! Martha's disadvantage is that most of the models can't share the platform with Ferrari, which becomes its slot, but having a slot doesn't mean it's a fake luxury.

But if we still take the Italian supercar "two kings and one queen" as an example, Maserati is now indeed far behind Ferrari and Lamborghini.

Some high-quality, low-brand cars are said to be pseudo-luxury brands, and now even Maserati has become a pseudo-luxury brand.

In fact, many people don't say this kind of thing, and many people who drive luxury cars also change from low-end cars to high-end.

In fact, friends who drive luxury cars will not say this kind of thing, and most friends who drive luxury cars also change from low-end cars to luxury cars little by little.

There is nothing strange and strange that they dare not say, so it is normal for Maserati to become a pseudo-luxury car in their mouths.

Maserati is really a luxury car, but isn't it nice to buy a Porsche for the same money.

The main thing about this car is that the quality is not good, and it is comparable to Jaguar Land Rover.

Either they can't eat grapes and say that grapes are sour, or their peers in the automobile industry slander them, and those who can really afford to buy a few cars have time to say bad things about Martha here.

Martha's disadvantage is that most of its models don't share the platform with Ferrari, which makes it feel like a pirated copy.

The big mouth opened, and they dared to say anything and think about anything.

It is possible that Maserati will use Harvard engines in the future