What are the reasons for the drop of 1,000 yuan for a bottle of Moutai?

After the launch of Moutai's new e-commerce platform, it has achieved initial results in stabilizing supply and controlling prices, which is reflected in the significant decline of several Moutai liquors, such as the rare Moutai fell by nearly 1,000 yuan.

Friends who often pay attention to Moutai know that on March 31 this year, as Moutai's online operation platform, the "i Moutai" digital marketing app was officially launched. According to Moutai's official website, as a new marketing operation aggregation scenario officially created by Kweichow Moutai, "i Moutai" has opened a new channel for the official online direct to consumers, realized the service window moving forward, and opened up the "last mile" of Moutai's sales. At the same time, "i Moutai" shoulders the mission of connecting products to commodities, connecting marketing forces, spreading Moutai culture and communicating with consumers.

It is understood that the "i Moutai" APP is based on cloud computing technology, IoT perception technology, general big data technology and blockchain technology, on the basis of ensuring that the operating environment of i Moutai is safer, the consumption process is smoother, and the shopping experience is more perfect.

Like my friends who like Moutai products, I like Moutai very much, and I am a loyal Maotai fan, but in recent years, Moutai has soared, and the price increase rate of dealers is also very high, and my monthly salary is not enough to buy a bottle of Moutai, so I can only sigh at the wine. When I learned that Moutai had launched an online direct selling platform, I immediately registered with my classmates online to participate in the flash sale. How can the wolf have more meat and less meat, so he can only sigh at the wine.

According to reports, within an hour of the first day of subscription on March 31, more than 2.29 million people and 6.22 million people participated in the subscription, and the winning rate of Kweichow Moutai (Renyin Year of the Tiger) 3599 yuan box was only on the same day. I think that with such a low winning rate, it is reasonable that I can't grab it, but at least Moutai manufacturers give you the opportunity to buy online from friends who like Moutai products, as long as you continue to insist, you will always win.

I think that Moutai manufacturers use their own online platforms to sell products, which is actually a mode and signal of the disintermediation of Moutai manufacturers. Friends know that in fact, the zero price difference of Moutai Distillery is very public, but in recent years, some wholesalers and retailers have increased prices too highly, and most of Moutai's profits are earned by middlemen, which is not only for Moutai, but also to bear a lot of profits earned by middlemen. In this case, Moutai manufacturers use their own e-commerce platforms to remove middlemen and high price differences, which is very effective.

At present, Moutai ****, such as the treasure Moutai, has fallen by nearly 1,000 yuan, which is actually the result of Moutai manufacturers compressing the profits of middlemen.

In short, for the current Moutai market, it is normal for **** to appear. It turns out that Moutai ** is too high, and it has long deviated from its value itself. I think that for the current market, it is normal for Moutai to be ** in the near future, and you don't have to worry too much about it.

It may be that during this time, Moutai's volume is related

As the market heat fades, manufacturers continue to increase the volume, and the off-season of liquor consumption is ushered in after the Spring Festival, coupled with the fact that Moutai recently launched a new e-commerce platform - "i Moutai", and launched four new products including "Hu Mao" at a low price, so that the once "popular fried chicken" quickly cooled down, and "Hu Mao" was even more "cut in half", falling from more than 7,000 yuan to more than 3,000 yuan.

In the eyes of many industry insiders, the rapid decline of rare Moutai and Zodiac liquorIt is related to multiple factors such as the cooling of supply and demand after the Spring Festival, the launch of Feitian Moutai ****, and "i Moutai".

At the beginning of this year, Kweichow Moutai released five new products for the Year of the Tiger Zodiac Liquor, among which the most concerned Year of the Tiger Zodiac Moutai Liquor, with an official guide price of 2499 yuan per bottle. At the beginning of the listing, "a bottle is hard to find", when there is no spot on the market, the market price has skyrocketed, and even some merchants have a considerable turnover of more than 7,000 yuan; The guide price of 4,599 yuan per bottle of treasure Moutai, the market price was once speculated to 7,000 yuan.

The new Moutai products that were once very hot can be described as "frozen" in the near future. As the heat fades, the first keeps up, and the sales off-season after the Spring Festival, coupled with the launch of several new affordable products by Moutai's new e-commerce, the market price of the once "popular fried chicken" has dropped again and again.

But I still feel that these things, if they can be fried, it means that some people agree with his value, and the amount is more and less, which has become the right to judge the value of the highAnything, except for one's own body, is ethereal, and there is no need to pursue him all his life, and after thousands of years, this world no longer exists for us.

In addition to the fact that sales have shifted to the off-season and the market has increased, another possible reason for the downward adjustment of Moutai liquor is the recent strict control of the consumption of the "three publics" at all levels.

There are many aroma components of Moutai, and some people praise "the flavor is drunk next door, and the bottle is ten miles after the rain". Moutai is fragrant but not glamorous, never adds any spices in the brewing process, and the aroma components are all naturally formed in the process of anti-** fermentation.

Its liquor content has been stable between 52° and 54°, and it has been the lowest degree among the famous liquors in China for a long time. It has the characteristics of not having a sore throat, not getting up, relieving fatigue, and calming the spirit. ”

Features::

Moutai is the originator of Chinese Daqu sauce-flavored liquor, which has the characteristics of clear and transparent color, prominent sauce aroma, mellow aroma, elegant and delicate, soft entrance, clear and sweet, mellow and plump, long aftertaste, and long-lasting fragrance in the empty cup.

Moutai liquor is pure, transparent, mellow and gloomy, and is composed of three special flavors: sauce aroma, cellar bottom aroma, and mellow sweetness, and there are more than 300 kinds of aroma components.

Let's talk to him today, that is, in recent days, Moutai has finally reduced its price, a few days ago, it was a price increase for a while, and the price increase was too much.

The sharp decline in Kweichow Moutai is nothing more than due to the following major reasons:

01 Reason 1.

Kweichow Moutai suffered a large amount of money to cash out, according to the continuation of the largest, the whole market has been discussed.

Since it will only be **, Moutai will not suffer from large funds**, and as a result, it will open low and go low after the year, and Moutai has continued to fall below 2,300 yuan recently.

02 Reason 2.

Kweichow Moutai**, the second reason is that it has risen too high, and it has risen to a high level. To put it bluntly, Kweichow Moutai is estimated to be too high, and it is simple and clear that there is a bubble, and it is very normal to have a bubble.

Kweichow Moutai's share price should indeed be adjusted, and it is also inflated if it rises like this, and it has no value at all.

03 Reason 3.

In addition to the above two reasons, the most important thing is that the entire group of stocks collectively collapsed, and the group of stocks collectively **, Moutai will naturally not be able to bear it.

Moutai is also **, and there will be ** times, it is impossible to only rise and not fall, this is the most realistic problem.

Therefore, the recent a**field**, as well as the characteristics of Kweichow Moutai, Moutai's sharp fall is mainly caused by the above three reasons, in addition to this, of course, there are other reasons, in short, it is a variety of reasons that lead to the sharp fall of Moutai!

1. The amount is large. Before the holiday, Moutai increased the amount of alcohol, so that there were more affordable Moutai, and many middlemen did not dare to collect wine.

2. There is more market stock. In recent years, the high probability of buying Moutai is to sell, or to store and appreciate the value, so that the annual consumption of Moutai will decrease and the market stock will increase. If part of the annual sales volume of Moutai is saved, the longer the time, the larger the market stock, then this is equivalent to a dammed lake, if you want to sell it for cash in the future, it is difficult to say.

3. There are fewer people hoarding alcohol. There are also relatively few people hoarding Moutai in the market. Some time ago, the big people who made money by hoarding Moutai may have made a lot of money, or they may have sold short and left the market.

And now the people who hoard Moutai may be small households, and the money may have already bought Moutai, how can there be money to collect new wine if they don't sell? In this way, there are fewer people hoarding alcohol, and ** will also be**.

4. Now that you can buy real Moutai for 1499 yuan, it should still be very fragrant. But it may not be normal for the price difference to be as large as it is now. When the time comes, Moutai real wine can be bought everywhere 1499, so there may be more consumers who actually drink Moutai.

This round of Moutai liquor prices are all **, mainly based on the original box**, and insiders have pointed the finger at the "cancellation of the unpacking order" issued by Kweichow Moutai not long ago.

According to the statistics of AI Finance Agency, since the news of Moutai's "same-day cancellation of the unpacking order" was first reported in the market on October 21, the original box of Feitian Moutai wine ** of each year has been declining, of which on October 29, the original box of Feitian in 2019** fell by as much as 120 yuan in a single day. As of November 1, the original box of Feitian in 2019 was 3550 yuan bottles, compared with 3820 yuan bottles on the 21st.

I thought that the market would need at least a period of buffering, and the move of 'canceling unpacking' currently only involves the boutique Moutai and the Year of the Ox zodiac Moutai series, but I didn't expect the original box of Feitian Moutai to suddenly fall so quickly. "In the process of consulting in the name of consumers in the AI Finance Agency, a scalper quoted a low price of 3,500 yuan bottles in the original box of Feitian Moutai in 2021.

The big wine merchants (scalpers) on the market are actively shipping, one is that the real estate developers of large consumers are in a recession, and the other is worried that the follow-up of the 'unpacking order' will soon cover the Feitian Moutai series, so they dare not stock up. According to a channel dealer told AI Finance Agency, the market suddenly increased sharply, and the original box of Feitian Moutai also fell rapidly.

What is the reason for today's repeated price reductions? I think there are several reasons for this. First of all, as a commodity, it is normal for Moutai to rise and fall.

Clause. First, the amount is large, and Moutai has increased before the festival, and there are many more middlemen who dare not collect wine and hoard it.

Clause. Second, the market stock is large. In recent years, the high probability of buying Moutai is to sell or save and wait for appreciation, so that the consumption of Moutai will decrease every year, and the stock of the market will become larger. If part of the annual sales volume of Moutai is saved for a long time.

The stock of the market is getting bigger and bigger, which is equivalent to: in the warehouse. The backlog of goods has been backlogged for a long time, and if you want to realize it in the future, it will be very difficult to say.

Third, there are fewer people who make money with Moutai some time ago, and now they are short selling and leaving, and now those who are hoarding Moutai may be small households. There is not much money left for the purchase of Moutai. In this way, there are fewer people hoarding alcohol, and **naturally**.

Now at 1499 yuan, the real Moutai you bought should still be very fragrant, but now the price difference is so big, it may not be normal.

Finally, Moutai has reduced its price, which is only temporary, and it is difficult to say whether the market phenomenon will rise or fall in the future. Moreover, as a commodity, Moutai is also affected by the US dollar exchange rate.

Moutai's ** will rise a lot every year, this is not just a bottle of liquor, many times he is adding a lot of added value to him, so a bottle of wine can be found more than 1000 more than 2000 more than 3000 like this, so if you want to reduce its price, one is to reduce its added value, and the other is that the entire liquor industry may be in a competitive period, so that it will decline.

Angle analysis:

Clause. 1. Kweichow Moutai Group will withdraw the policy of opening every box promulgated at the beginning of the year, and begin to allow the sale of full boxes, and the whole box of Moutai in the market is no longer scarce, resulting in a decline;

Clause. 3. After the Mid-Autumn Festival of the National Day, the demand for visiting relatives and friends and giving gifts has weakened, and there are more correspondingly, resulting in a decrease.

In the next issue, I will share with you why the price drop of Moutai is only temporary.

The main reason is that it has risen too much and is seriously detached from the relationship of value.

There are four reasons for Moutai's price reduction.

Many suppliers and investors stocked up in the early stage.

In the early stage, the soaring price of high-end liquor such as Moutai caused a large number of suppliers to hoard goods, and now the tight capital chain and weak market demand have prompted these dealers to hoard products.

Impact of the current economic situation.

**Strictly control the consumption of the "three publics".

Industry insiders believe that due to the strict control of the "three publics" consumption, Moutai will continue to be the best in the future until it returns to a more reasonable price.

Moutai strengthened the construction of self-operated stores.

Since last year, Moutai has strengthened the construction of self-operated stores across the country, which has hit the confidence of dealers, and investors are no longer optimistic about the appreciation of Moutai**.