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1. The analysis of public opinion is more objective and standardizedData analysis is one of the main ways of public opinion monitoring. Enterprises can use audience data and professional evaluation tools to analyze their own public opinion** and manage risks. Third-party data agencies also make the public opinion monitoring of enterprises more objective and standardized.
2. The early warning and response of public opinion are more targetedMany enterprises respond to public opinion after it appears, but with the acceleration of information dissemination, the consequences of not responding to public opinion in a timely manner are immeasurable. Through big data analysis, enterprises can monitor changes in public opinion at any time and make early warnings before public opinion occurs, so as to prevent it from happening. Enterprises should estimate the effect of crisis management when conducting crisis public relations, and then enterprises can choose targeted response methods according to the characteristics of public opinion analyzed by big data to achieve the best effect of crisis public relations.
3. The data of public opinion induction and analysis are more intuitiveEnterprises have adopted a series of measures to respond to public opinion and solve crises, but the removal of risks is not the end of public opinion monitoring. After the crisis is resolved, enterprises also need to conduct post-event analysis and feedback, dig deep into the causes of public opinion, account for the losses of enterprises, and the experience and lessons learned in the response to public opinion.
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It's more comprehensive, faster, and more convenient.
From a narrow point of view, public opinion information is a carrier that reflects the state of public opinion and its operation, and public opinion information work includes the collection and sorting of public opinion, analysis and processing of the form of expression, such as text, audio, etc., which is a manifestation of public social attitudes, and the most common form is text-based written materials.
Personally, it is advisable to choose a professional team not only to avoid risks, but also to save energy. Sina's public opinion communication platform provides 24-hour uninterrupted service, obtaining, cleaning, monitoring, analyzing, and early warning of network-wide data according to customer needs, and at the same time reduces the impact of human factors on objective data analysis results through data mining and analysis models, so as to ensure the timeliness, accuracy and comprehensiveness of public opinion data. The professional public opinion service team provides more personalized manual services according to the specific needs of customers, including:
Public opinion services such as content sorting, news pushing, briefing production, and professional report customization.
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Very good, our company is using it. I tried a public opinion monitoring software before, I don't know if there are some functions that have not been opened or we have configured the problem, there are a lot of messages that have not been monitored, and then I changed the public opinion of the mobile mobile, it is still very accurate, the early disadvantage of the information collection is very timely and very intelligent, I am particularly satisfied with the public opinion early warning function of the mobile public opinion, it is really all-weather monitoring, and occasionally a few messages will be missed, but they have a good after-sales team, and they have been helping to modify the configuration in this case, and now we are very satisfied with it. Basically met our needs.
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With the general, the brand effect chain is good, but the actual service can only be said to be average.
When we do CRM, we basically have to have this pulse, and after the experience, it's not the problem of data, it's the problem of analysis, and the value of the basic content of analysis is not high, and finally we still chose a foreign product!!
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Well, I don't know what kind of public opinion monitoring you are referring to? In fact, public opinion monitoring in business is more oriented to crisis management, mainly to find the source of negative and eliminate the impact as much as possible.
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Compared with the traditional high-cost and inefficient manual monitoring, the micro-hotspot with wide data and fast collection speed is undoubtedly more suitable for the Internet era of information technology. It is understood that micro-hotspots can be used for all-weather monitoring of 11 major information sources such as blogs, forums, and **, and on the basis of not missing effective public opinion information, the trend of events can be predicted, so that governments and enterprises can take measures to reduce the influence of events, and then guide the direction of public opinion and develop in a good direction.
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Micro-hotspots have the advantages of wide monitoring range, fast acquisition speed and high accuracy. The outbreak of network public opinion is not affected by time, and the spread speed is particularly fast, and the micro-hotspot can monitor 11 major information sources such as Weibo, WeChat, and blogs 7x24 hours, and help governments and enterprises understand the trend of public opinion in a timely manner in the form of transmitting detailed information lists, sending early warning notices and monitoring, so as to respond quickly and make countermeasures.
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I tell you from the perspective of a user, our company is a beauty, for the evaluation and sharing of online consumers is very important, so in recent years we have used a lot of public opinion monitoring companies, from last year signed Shanghai five section of data, the reason for choosing their home is that they are the only public opinion monitoring company with comprehensive and accurate data and manual services, if you are responsible for public opinion monitoring, I can tell you that manual services are really very important, can help you do a lot of things in your work.
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Ranking this kind of thing is everywhere, more depends on what your needs are, if it's just a simple monitoring on the line, basically the market public opinion monitoring companies can meet, if you need customized public opinion monitoring (such as WeChat, email early warning, 7 * 24, etc.) then you need to find a more professional public opinion monitoring company, such as Shanghai Wujie public opinion monitoring, they can meet the various needs of users, it can be said that they will follow the brand to progress, you can go to contact and consult. Thank you for your support, I hope mine can make a difference, welcome to ask, thank you again!
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