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The competitive environment of a business is affected by a variety of factors, mainly including:
The first is the economic environmental defense and environmental factors. The economic environment factors determine the development direction of the competitive environment of the enterprise, including the country's economic policy, the development trend of the market economy, the development potential of the industry, and the development of the global economy, etc., which will affect the competitive environment of the enterprise.
The second is the environmental factors of the industry. Industry environmental factors determine the pattern of the competitive environment of the enterprise, including the technical level, service level, product differentiation, the ability of competitors, changes in market demand, etc., which will have an impact on the competitive environment of the enterprise.
The third is social and environmental factors. Social and environmental factors determine the potential of the competitive environment of the enterprise, including policies, cultural atmosphere, traditional customs, public sentiment and information dissemination, etc., which will affect the competitive environment of the enterprise.
Fourth, external environmental factors. The external environment factors determine the complexity of the competitive environment of the enterprise, including the development of the capital market, the changes in the international competitive environment, and the macro policy of carrying the fight, etc., will affect the competitive environment of the enterprise.
The above is the influence of a variety of factors on the competitive environment of chaotic shed enterprises. From the analysis of different factors, we can better grasp and give full play to the competition of enterprises.
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From this point of view.
From the perspective of the development of enterprise sources, the factors affected are the market and the state as the main body of the enterprise, and the influencing factors are: economic benefits and national policies.
The economic benefits are: 1. The value and use value of the company's products. 2. Whether it is marketable.
3. The reputation and image of the product, and after-sales service. 4. The quality of enterprise operators and the positioning of corporate culture. 5. The economic growth mode of the enterprise, the technological innovation ability and management system of the enterprise, etc., 6. The scale of the enterprise and the prospects of the industry.
7. Reserve talents.
National policy: 1. Whether it meets the requirements of the scientific concept of development and green GDP and environment-friendly society. 2. Whether it abides by national laws, professional ethics, and conforms to the 'eight honors and eight shames'.
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There are two types of factors that affect the operation of a business:
The first is the external business environment in which the enterprise is located, which is commonly referred to as the investment environment, and the second is the internal quality of the enterprise itself.
1. The external business environment of the enterprise. The external business environment in which the enterprise is located mainly refers to the political, economic and social development of the place where the enterprise is located and the construction of supporting service facilities. When the external business environment of the enterprise is poor, the information contact between the enterprise and the outside world, the organization of raw materials, the investment of human resources, the normal production order, and the sales of products will be affected to a certain extent, and the operation of the enterprise will be in a relatively difficult situation, which will affect the play and improvement of the operating efficiency of the listed company.
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The main factors that affect the success of business operations.
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The analysis model of the external macro environment of the enterprise is the PEST model, which is more classic, political, economic, social, and technological.
On this basis, there are some extensions, such as the steep steepl model, etc.; On top added the environment, the law.
In addition, the Five Forces model, which analyzes the competitive environment, should be added;
As for how to judge later, it depends on whether these external conditions are consistent with the environment required for enterprise development;
For example, as a home appliance manufacturer, your customers may be mainly home appliance stores like Gome, and your bargaining power is very low, so you think that this aspect is unfavorable to the company.
For another example, if the enterprise is engaged in publishing, then it hopes to have a relatively strict legal environment to crack down on piracy, but the actual environment is not satisfactory, then this is also an unfavorable factor in the external environment for the enterprise.
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1. Market factors.
2. Industry competition factors.
3. Policy factors.
4. Socio-economic factors.
5. Technological progress factors.
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The primary and fundamental factor that determines the profitability of a business is the attractiveness of the industry.
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