What is the role of each report in the promotion background? What s the difference? Let s go into de

There are both regular and customized reports, each of which can help you evaluate performance from a different perspective.

1.Expenditure: the total amount of click-to-spend within the specified range.

3.Average clicks**: The average number of clicks per click, consumed by clicks.

4.Impressions: The number of impressions received within a specified range, which is how many netizens were reached by your promotion results.

5.Click-through rate: Clicks Impressions, a higher click-through rate reflects that netizens are more interested in and recognized by your promotion results. Click-through rate (CTR) is an important factor in keyword quality.

6.1,000 impressions: (Consumption impressions)*1000, that is, the promotion fee paid for 1,000 impressions of your promotion results.

You can view reports for a specified time range, at each statistical level, or at a specified statistical object range (a campaign, a promotion unit, or a keyword), or view the daily statistics report for the above ranges. For details on how to view regular reports, see here.

In the customized report, in addition to the statistical reports of the four levels of accounts, promotion plans, promotion units, and keywords, we also provide you with creative reports, search term reports, and regional reports, and the data indicators provided by the three reports are as follows:

1.Creative reporting: Clicks, cost, average clicks**, impressions (optional), click-through rate (optional), spend per impression (optional).

The click-through rate (CTR) of a creative reflects the attractiveness of a creative to netizens, making it easier for you to compare and evaluate the quality of your creative.

3.Reports by region: Clicks, Consumption, Average Clicks**, Impressions (optional), Click-through Rate (optional), and Impression Consumption (optional) from each region

Statistics is a professional traffic analysis tool that can tell you how visitors find and browse you, and how to improve the experience of visitors on you, helping you to make more visitors customers and continuously improve your return on investment.

Statistics provides dozens of graphical reports to track visitors' behavior paths throughout the process, and helps monitor the effectiveness of various online media promotions, so that you can know which keywords and which creatives perform best. At the same time, the integrated promotion data can help you understand the promotion effect and optimize the promotion plan in a timely manner.

Based on strong technical strength, statistics provides rich data indicators, the system is stable, powerful but easy to operate. After logging in to the system, follow the system instructions to complete the ** addition, and the statistics can collect data immediately, providing you with a decision-making basis for improving your return on investment.

Regular reports: These are reports that can be seen directly from your account.

Customized reports: If it is inconvenient to enter the account from time to time, you can customize the report, and the report will be sent to the mailbox you set up on a regular basis after customization. In addition, in addition to the different viewing locations between the customized report and the regular report, another point is that the custom report has a search term report and an invalid click report, which is not available in the regular report.

Statistics: Statistics is a statistical tool, installed in you, statistical data such as what kind of customers enter your, from Google or search and so on into your **, or where the customer is, and so on.

I don't know how to ask again.

The building is mainly for promotion or ??