Ask a psychology term. For example, when you just bought a new car, you find that there are many of

This psychological term is "contrast effect".

The "contrast effect" refers to the fact that over a period of time, people's perception or perception of something is influenced by other similar things. In the case of seeing many of the same cars after buying a new car, this effect can make people unhappy with their new car because they look similar to their own car, but may perceive other cars of the same model as better or more valuable, which can lead to regret or dissatisfaction with their purchase decision.

The contrast effect can influence people's purchasing decisions, social interactions, and even political opinions. In marketing, businesses can use the contrast effect to promote their products, such as highlighting the strengths of their own products by showing the shortcomings of other brands or models. However, in some cases, the contrast effect can also lead to a negative perception of certain brands or models, such as in some cases, people may perceive a brand's products as inferior to others simply because the brand's products are cheaper or more common than others.

In conclusion, the "contrast effect" refers to the tendency of people to evaluate things through comparison, and this comparison affects people's feelings and judgments about their own decisions and choices.

Pregnant Effect. It means that accidental factors make you feel that it is a common phenomenon with your own attention, that is, when people are pregnant, it is easier to find pregnant women, you are more likely to see Mercedes-Benz when you drive a Mercedes-Benz, and you will find that the streets are full of LV. The world is actually quite beautiful, watching people project their hearts on **, and before projecting, make their hearts beautiful.

The phase is born from the heart, and the environment is created by the heart.

Specifically, you can talk about the "pregnant woman effect", I remember it was first proposed by a female journalist in Taiwan, who told a friend (who may be related to psychology) about the recent birth rate in Taiwan.

She must increase her height, because when she goes shopping, she finds a lot of pregnant women ...... like herself

Mental Stereotype··· Nima had to make up enough words before she could send it.

Hello, first of all, explain what and physicochemistry, just like not being able to eat grapes and saying that grapes are sour, and rationalizing not being able to eat grapes because grapes are sour, and covering up the desire to admit that you can't eat grapes. The definition is: a certain behavior or concept has already occurred, and the real motives and desires that lead to this behavior or concept cannot be recognized and accepted by consciousness, so it is necessary to find a seemingly reasonable and legitimate reason to explain it to avoid anxiety.

In the above situation, rationalization cannot be well explained.

There is another psychological term here, adaptation, when the original experience structure cannot incorporate the new into its structure, the original experience needs to be adjusted or the old and new experience generalized, forming a higher level of experience structure that can accommodate the old and new experience, so as to adapt to the changes in the external world. The irrational event in the problem is the event that cannot be incorporated into the original empirical structure, and the reasonable explanation is to change the original empirical structure to form a higher empirical structure that can accommodate the old and new experience. Hope to adopt.

Mental schemas refer to the network of knowledge and experience already in the human brain. People tend to be empiricist, and past experiences will have an impact on the process and outcome of their future understanding of things. When a person enters a familiar environment, he or she may react with thoughts or actions based on the knowledge already in his memory.

It seems that it should be a psychological effect.

Without this definition, at least most of the marketing textbooks that can be seen in China (including Professor Kotler's "Marketing Management", Guo Guoqing's "General Theory of Marketing", Kuang Hong's "Marketing", etc.) have not defined this name.

I still have four more questions, who can help me solve them, I'm looking forward to this, and as for your question, why don't you have any bounty points? I don't understand.

The frame effect, this one is relatively close

Hello subject, the word you said is called "delayed gratification" in psychology

Definitions:Deferred gratification refers to a decision orientation that is willing to give up immediate gratification for a more valuable long-term outcome, and the ability to exercise self-control during the waiting period. Its development is necessary for the individual to accomplish various tasks, coordinate interpersonal relationships, and successfully adapt to society.

Origin:In the 60s of the last century, Walter Michel, a professor of psychology at Stanford University, conducted such an experiment on delayed gratification. Dozens of children were brought in from the kindergarten, and candy was placed on the table, telling them that they could eat the candy now, but that if they ate it again after a while, there would be a reward.

Obviously, children are completely defenseless in front of candy, many children choose to memorize or do some small actions to distract themselves from candy, and the results show that nearly one-third of the children successfully completed the delayed gratification experiment, and the process time is 15 minutes.

The experiment doesn't end here, and after tracking the growth of these children, it was found that those who passed the experiment were more likely to succeed in life and work than those who did not. Strong self-control, self-affirmation, full of confidence, strong ability to deal with problems, strong, and willing to accept challenges. And those children who do not pass the experiment are hesitant, suspicious, jealous, neurotic, troublesome, willful, unable to withstand setbacks, and their self-esteem is easily damaged.

Web Links.

Rationalization, also known as ornamentation, refers to the unintentional use of an unacceptable emotion, behavior, or motivation to justify an unacceptable emotion, behavior, or motive through a seemingly plausible explanation or a reason that is actually untenable. For example, the physical abuse of children can be described as "jade cannot be cut into a tool, trees cannot be cut down and cannot be grown", and "beating is pain and scolding is love". This is one of the self-defense mechanisms.

The concept of self-defense mechanism was proposed by the psychoanalytic psychologist Sigmund Freud to refer to the self-protection mechanism that people activate in the face of frustration and anxiety, which mainly maintains psychological balance through the distortion of reality.

He's laughing at you! Ignore him, you put the hard work on your own! Remember today's words, tomorrow may be better off than him.

He knows for sure you don't have a car.

He's just showing you off.

I think I'm amazing, and I'm secretly sarcastic at you.

If you want to read it, I recommend Kuhn's "Introduction to Psychology", the language is vivid and not boring, the practicality is strong and there are many examples, and Freud's works such as "The Analysis of Dreams" are also good, if you want to arouse interest first, "Chicken Soup for the Soul" is also OK. If you are a psychology major, you can also read "Introduction to Psychology" after reading it, such as "Personality Psychology", "Social Psychology" and so on. Specifically, you can take a look at the Thousands of Psychology Network, which contains many books, all of which are European and American psychology textbooks, which are much better than domestic books.

This is very easy to do, there are many foreign textbooks for psychology majors in Thousands of Psychology, you can take a look, including psychology, textbooks on personality, society, experiment, biology and so on.

In general, people just like to take advantage