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Personally, I think that to do planning, you must be an all-rounder, the first pair of advertising, marketing, integrated communication, marketing, public relations activities have been involved, understand the process! And good at market analysis, market sensitivity.
Second, there are successful cases (which are basically integrated) and have been rewarded with great value!
Third, there is a wide range of interpersonal relationships and customer relationships, relationship contact can penetrate into various industries (mainly **, media companies, service advertisers), not only have the ability to plan and promote, but also have the potential charm of finding customers and attracting customers!
Fourth, be kind, have your own personality charm, be good at communication, and grasp the hearts of customers! Have your own quasi-team, strong organizational skills, and appeal! Flexible thinking and rich imagination!
The most important thing is comprehensive ability.
Hope it helps.
Fifth, we must be able to endure hardships and work overtime. Bearable. Remember that no matter how good your ideas are, they are all ideas. To get the approval of customers and bosses, real implementation is the plan.
Sixth, eloquence must be superb.
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First Party. And Party B will inevitably encounter with event planning.
related work. So, the question is, if this is a professional event planner, what kind of competence is required? Ability to organize and coordinate, flexibility, aesthetics, and communication.
Mental capacity, mobility, and PR skills are essential.
1. Ability to organize and coordinate: Event planning is an organized activity and a process of multi-person assistance. Being a qualified event planner requires the ability to organize and coordinate so that more people can better work with your work.
2. Flexible abilityBecause there are many emergencies at the event site, it needs to be handled flexibly according to the actual situation of the site, and qualified event planners also need to have this ability.
3. Aesthetic ability: Event planning belongs to public relations.
and the fashion category, corporate event planning aims to enhance its brand image, so for event planners, aesthetic ability is also a must.
4. The ability to communicate Organizing an event needs to face many people and communicate with many people, if the communication is slightly poor, there will be conflicts, which will greatly reduce the effect of the event, and even make the organizer feel dissatisfied, therefore, qualified event planners must have communication skills.
Speaking accuracy, language organization skills.
The ability to describe is required.
5. Psychological endurance to do activities is a very difficult thing, because you have to prepare a lot of work in the early stages, you need to keep in touch with many people, and sometimes you have to deal with it when someone drops the chain, or even stay up late, therefore, psychological endurance.
It is also very important.
6. Ability to actWhen planning and planning activities, we will often cooperate with colleagues, in order not to become teammates like pigs, and not to lose contact with teammates, as qualified event planners, we must cooperate with the work when necessary, so that the mission must be achieved.
7. Have certain public relations skills Event planners are not people who can write and think about successful events, but also need to communicate and cooperate with employees in various departments, and sometimes need to communicate with other industries or companies and ask for help, all of which require event planners to have certain public relations skills, be able to effectively use other resources, and ensure the normal operation of the event.
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Event planning. Although some event planning and implementation have a low entry threshold, if you want to do well or develop upward, event planning is a job that requires comprehensive and challenging abilities. The work skills required to engage in event planning include:
1. Co-ordination is a necessary ability and skill for this job, the stronger the strength, the more handy it is when making plans; 2. Execution.
Only under strong execution can the impossible be turned into possible and bring customer satisfaction; 3. Public relations, only with strong public relations ability, can all aspects be arranged in an orderly manner; 4. Imagination, lack of imagination can never be a high-quality planner.
1. Co-ordination.
The ability to coordinate is certainly indispensable, each planning plan needs to coordinate a large number of different information and content, even if it is a small activity, the need for planners to count, planning information will not be less, not to mention some large-scale activities, the ability to coordinate is a necessary ability and skill in this work, the stronger the strength in this regard, the more handy it is when doing planning.
2. Execution.
If you want to be a qualified event planner, strong execution is also one of the necessary work capabilities, a good plan should be able to be implemented in reality, and some seemingly impossible planning, only under strong execution, can make the impossible possible, bring customer satisfaction results.
3. Public relations.
The ability to do public relations is also very important, a plan often needs to be in contact with multiple parties, communicate with customers, and also need to deal with venues, equipment rental, personnel rental and other different aspects of the agency and personnel, only the public relations ability of strong planning, in order to be able to arrange all aspects in an orderly manner, so that the entire activity program can be more successful implementation, bring more perfect results.
4. Imagination.
Creativity is indispensable, in each activity, customers will have different requirements, and these different requirements need to be reasonably diverged through the imagination of the planner, and plan a feasible plan, a good planner should have a very strong and rich imagination to be competent, people with lack of imagination can never become a high-quality planner.
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1. Diversification.
Variety is the spice of life, and the activity program certainly keeps us on our toes, and in a rapidly changing world, there is no time for boredom.
2. Have personality.
Whether event planners are born or nurture, successful event managers need some type of individual. Working in a dream team is the best way to get results, helping to make fast-paced events less stressful, sharing the workload, exchanging ideas with each other, collaborating to solve problems, and finding the best solutions.
3. Travel. The activity program can take you anywhere, whether it's in a city, a different country, or a different country, and you have the potential to explore some exciting and interesting places and live a wide variety of experiences.
4. Negotiation. Negotiation may not be the first thing you think about when you think about why you love your job so much, but it can be a wonderful adrenaline rush when you get what you want.
5. Meet people's wishes.
Creating dream events for your clients or bosses to keep your attendees happy is a real proud moment for event planners who often go through many challenges to create the time they have imagined and planned in their minds for so long.
6. Cutting-edge technology.
The event industry is innovative, and many attendees want to see the latest technology up close. As an event planner, you can use exciting event technology and even work with virtual reality, drones, or 360-degree cameras to provide concepts for event entertainment, as well as enhance the user experience.
7. Creativity.
As an event planner, explore your creative horizons and bring ideas to life, from concept to execution, showcasing your creative talents and ideas to inspire others.
8. Flexibility.
While time can be plentiful, sometimes non-social time is also included, but in project planning.
There can also be flexibility because it's project-based and you can work from anywhere.
9. Challenges. The industry is fast-paced, competitive, and stressful, and many people enjoy challenging jobs.
10. Praise.
While this may not be a big reason to become an event planner, it's always good to have your hard work recognized, praise to help you stay motivated during long and lonely moments, and recognition to help you bring referrals to your high-level clients or more events to boost your career.
Engage you in more exciting projects.
11. Ability.
You can see directly how attendees reacted to certain event elements, what worked and what didn't, and how you were able to change or improve directly from the audience.
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An event planner is a senior manager in an event, in order to achieve the predetermined planning goals using a certain organizational form and method to lead the leader, guide, command, coordinate and control the leader to complete the scheduled event planning tasks, they should have the following quality requirements:
1. Adaptability in social situations.
As an event planner, the adaptability is manifested in a person's ability to intervene in social situations, public relations, control and coordination, etc., and good adaptability is one of the important qualities of people in modern social life.
First of all, you must have a wide range of knowledge, especially what you sell. Secondly, be good at finding common topics, in fact, you don't have to talk about products when you talk about business with some customers, as long as you sell yourself and others agree with you, the business is basically done. Finally, it is very important to give guests a good demeanor and impression.
2. Coordination ability in event planning.
Coordination ability refers to the ability to coordinate and command in the decision-making process of activities. Decision-making leaders should understand a set of scientific organizational design principles, be familiar with and be good at using various organizational forms, and should also be good at using power, be able to command freely, control well, and coordinate human, material and financial resources to obtain the best results. The coordination ability of planning talents is mainly composed of the following aspects:
Superb employee motivation ability, event planners should be good at using various means to motivate colleagues, in order to stimulate the enthusiasm, initiative and creativity of partners; Good interpersonal skills, the ability of event planners to build good interpersonal relationships with a variety of skills, i.e. the ability to "work for me"; Effective interpersonal communication skills, event planners should convey a certain message to others through various languages or other ** to effectively make others understand and promote the smooth progress of the planning plan.
The ability to coordinate is the ability to resolve contradictions, the ability to gather and divide forces into joint forces, the ability to turn negative factors into positive factors, and the ability to mobilize the masses, organize the masses, and fully mobilize people's enthusiasm.
3. Insight above ordinary people.
Sensitivity to insight is the ability to quickly and adeptly spot information that is easily overlooked. The sharpness of insight is closely related to a person's interests and intellectual experience. A knowledgeable person with a wealth of experience and experience can observe many meaningful things and subtle phenomena in the intricacies of the world, and with this keen perception and insight, it is not far from a good event planner.
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