What s included in event planning? What s included in the event planner

the name of the proposal; Background of the event; the purpose, significance and objectives of the activity; resource requirements; the development of activities; budget; issues and details that should be paid attention to during the activity; the person in charge of the event and the main participants; Things to look out for:

1. Event planning is an effective behavior to increase market share, and an executable, operable, and creative event planning plan can effectively enhance the visibility and brand reputation of the enterprise. Event planning is relative to market planning, strictly speaking, they belong to the brother branch of market planning, and event planning and market planning are complementary and interrelated.

2. Market planning and event planning are subordinate to the overall marketing idea of the enterprise, and only under this premise can the market planning and activity planning be both holistic and continuous, and only in this way can the audience agree with the cultural connotation of a brand.

3. Planning of entertainment and political activities refers to the planning of documents or artificial arrangements by others. Such as the group organization life party, sorority ball, etc.

This type of activity is relatively not large-scale, because it is often dominated by students in school, so it is not very profitable and publicized. Relatively speaking, this purpose is relatively strong. Generally, it is to respond to the call of various documents of the state, province (city) and school, or to enhance the emotional contact between people.

4. A good event planning must pay attention to the participation and interactivity of the audience. Some event planning will also introduce public welfare into the event, which itself is not only combined with the consistent credibility of the newspaper, but also can stimulate the reputation of the brand among the masses. Even the event itself has a certain news value, which can be disseminated in the first time and attract the attention of the public.

Establish the company's mission. Establishment of strategic business units. Allocate resources to each business unit for business updates.

Establish the company's missionThe first content of the company's planning is to establish the company's mission. The company's mission indicates the reason or purpose of the company's existence, what the company will do or what needs its users will meet. The establishment of strategic business units has a large number of enterprises to arrange and operate a business.

In this case, all the operations of the enterprise should be divided into different business units for the sake of management. And according to the situation of each type of business, the corresponding strategic growth strategy is formulated. Allocate resources to each business unit, and the enterprise divides business units in order to allocate resources according to the characteristics of each type of business unit.

Business updates are followed by a detailed analysis of the operations of each business unit, and then it is often necessary to chart the next steps for them. This involves business expansion, austerity or abandonment and renewal is the activity of the enterprise to remain competitive. An effective means of competitive dynamism.

The types of marketing planning can be divided into different types according to different standards, and there are two main classification methods for the typical camp horn cushion shape, which are classified according to the level of planning organization. Marketing planning is about the specific planning of the future actions of the enterprise, and the enterprise is composed of different departments and levels. Therefore, marketing planning should be able to set a course of action for the future at every level of the organization.

Generally speaking, enterprises consist of four organizational levels. Based on the company level, the department level, the business unit level and the product level, marketing planning can be divided into four types. Corporate planning.

Company planning is the highest level of enterprise marketing planning, and other levels of marketing planning should focus on company planning and company planning. The role of cycling in the overall situation, but also points out the general direction of corporate action, and when it comes to specific planning, the company headquarters determines how resources are distributed among departments by establishing missions, goals, policies and strategies. How each business is opened and terminated, so as to develop the framework for each department, each business unit and each product to establish its own marketing plan.

Generally speaking, the top management of all companies must adhere to the following four activities. Establish the company's mission. The first and foremost part of the company's planning is to establish the company's mission.

The company's mission indicates the reason or purpose of the company's existence, what the company will do or what needs its users will meet. There are many obscene businesses that have more than one type of business to operate in the establishment of strategic business units. In this case, for the needs of management, all the businesses of the enterprise should be divided into different business units, and the corresponding growth strategy should be formulated according to the situation of various business units, and resources should be allocated to each business unit.

Business units are designed to allocate resources according to the characteristics of various business units, update their business, and make a detailed analysis of the operation of each business unit, and often need to formulate the next direction for them. Among them, the design of business knives and the expansion of austerity countries, giving up business renewal is an effective means for enterprises to maintain competitive vitality.

Hanma Communication believes that good "creativity and ideas" are the core of a successful event planning project.

A good event plan should include the following aspects:

1. Introduce the background of the event. It can include industry market conditions, competitive product research and analysis of the company's past activities, etc.;

2. Clarify the purpose of the activity. The effect you want to achieve through this activity;

3. Refine the theme of ease and communication. Simple, clear, creative and socially related to the theme of the event can detonate the entire market with a small force, and have the effect of half the public;

4. Describe the content of the activity in detail. This part is the main body, and the time, place, personnel, process, logistics, equipment, etc. of the activity should be introduced in detail;

5. Reasonable division of labor. Each performs its own duties, complicated but not chaotic, to ensure that the activities are carried out in an orderly manner;

6. Thorough material preparation. Careful material preparation can greatly enhance the atmosphere of the event site and stimulate the participation of target consumers;

7. Activity expenditure budget. It can effectively save the cost of activities to avoid unforeseen expenses.

The content of event planning for everyone, in fact, contains different content, according to different needs have different planning, the content of general event planning includes background introduction and development goal introduction, event time arrangement and venue selection and planning, guest invitation and determination of attendees four major sections, especially the invitation of guests must be determined in advance, to reserve enough time for guests to arrange work.

1. Background introduction + development goals.

Activity planning is not only for simple company activities, but also to review the development process of the enterprise and look forward to the future of the enterprise, so it is necessary to sort out the past and current situation on the basis of summarization, and put forward new development goals, including business, talent, branch management, cooperation and other dimensions.

2. Time. The time of the event does not need to be strictly set on a certain date, but remember to avoid holidays and important nodes in the industry to facilitate guest invitations and have a broader impact.

3. Venue. The event venue needs to be carefully selected, generally speaking, it is nothing more than your own company and hotel, depending on the magnitude of the event, if your own venue is enough and meets the requirements of the event, then you can hold it in your own company and build the corresponding venue. But if the venue is not suitable, or if you want a better effect, then you can choose an outside hotel or rent another venue.

Fourth, guests. The invitation of the guests must be determined in advance, first determine the guest list and the candidate list, and then contact one by one, be sure to communicate the time and place, and explain in advance the guests who want to speak on stage. In order to convey a better corporate image, you can invite leaders, industry leaders, industry celebrities, KOLs and even celebrities and Internet celebrities to stand on the platform.

Event planning. The most important content is the three sections of event planning, event execution and event equipment.

1. In the planning of the event, it is necessary to talk about the theme, venue, layout, and materials according to the actual investigation, and then implement them according to the actual situation, so that every link of the activity can be carried out smoothly.

2. The implementation of the activity should ensure that the implementation of the activity can be implemented, in every link of the implementation of the activity, there can be no drops and bugs, and a good activity execution can make the whole activity smoother.

3. Any event planning is inseparable from the stage, audio-visual equipment and lighting, because the stage can only show beauty, and the audio-visual lighting equipment makes the stage more dazzling and colorful.

Good event planning can help enterprises or enterprise products to improve visibility or quickly popularize in the market, of course, no matter how good the event planning is, it can not leave the cooperation of each department during the implementation, but if there is no good planning in the later stage of the department can not achieve the expected results, so the event planning is very important, and the corresponding planning plans for different types of activities are also different. The types of event planning are generally divided into: 1. Marketing-oriented event planning, with profit as the overall goal and theme style planning with the promotion of well-known brands and brand image as the orientation; 2. Communication-oriented event planning is to increase brand promotion; 3. Mixed event planning; 4. Planning of entertainment activities and political activities of the party.

1. Marketing-oriented event planning.

Marketing-oriented event planning refers to the theme style planning with profit as the overall goal and the promotion of well-known brands and brand image. This kind of event planning is not only to improve the brand's reputation, the organizers are undoubtedly optimistic about the customer's advertising and marketing and the customer's ticket resources, which is a considerable amount of income, often marketing-led event planning can appear admirable marketing market sales performance.

2. Communication-oriented event planning.

This kind of event planning is mainly to increase the promotion of the brand, increase people's impression of the brand, this kind of event planning is mainly for the main purpose of promotion, whether it is profitable is not Yexun important, the main means of this kind of promotion are title sponsorship programs.

3. Hybrid event planning.

Hybrid event planning often takes into account the two purposes of marketing and promotion, and the organizer often wants to get the fish and harvest the bear's paw, and most of the most popular event planning in the market is based on hybrid planning.

4. Planning of entertainment activities and political activities of the party.

As long as this kind of activity refers to some large-scale parties, the most typical is the Spring Festival Gala, and some relatively small parties, when planning this kind of activities, it must be closely related to the theme of the event and can not go off topic.

1. The purpose of the activity and determine the core theme of the activity.

Second, the object of the activity, accurately locate the object of the activity.

3. Determine the theme of the event and the packaging of the event.

Fourth, the time and place of the event.

Fifth, the way of publicity.

6. Preparation for the event: personnel arrangement and material preparation.

7. Activity process.

8. Capital budget.

9. Effect estimation: Evaluate how effective this activity is.

10. Response plan and handling of event accidents.

Include name, background, purpose, meaning and objectives, resource requirements, activity development, questions and details, etc.

1. The name of the activity planner.

Be as specific as possible with the name of your event planner, or you can write the title on the front as the subtitle below.

2. Background of the activity.

Specific items include: basic introduction, main implementation targets, recent situation, organizational department, reasons for activities, social impact, and motivation for related purposes. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly consider the intrinsic advantages and disadvantages of environmental culture, opportunities and threats, conduct a comprehensive analysis, focus on the analysis of environmental culture due to toxicity, describe the past and present situation in detail, and formulate a plan through the situation.

3. The purpose, significance and objectives of the activity.

The purpose and significance of the activity should be clearly stated concisely and clearly, and the core composition or unique planning of the activity should be stated when stating the purpose and main points of the activity, as well as the resulting economic benefits, social benefits, and effects, and the objectives of the activity should also be specific and in line with the importance, feasibility and timeliness.

4. Resource requirements.

List the required human resources, material resources, use places, etc. Cheating type.

5. Activity development.

For the pure guess project of event planning, it should be arranged in chronological order, and an implementation plan should be formulated to facilitate the verification of the plan, and the composition and distribution of personnel, the object of the activity, the corresponding rights and responsibilities, time and place, and the emergency procedures for implementation should be considered.

6. Activity budget.

The expenses of the activities should be listed in a clear and unambiguous form after detailed and careful calculation according to the actual situation.

7. Problems and details that need to be paid attention to in the activity.

Changes in the internal and external environment will inevitably bring some uncertainties to the implementation of activities, and when planning activities, it is necessary to explain whether there are emergency measures, loss probability, losses caused and emergency measures when the environment changes.

8. The person in charge of the activity and the main participants.

Indicate the organizer, the name of the participants, the guests and the unit, etc. <>