If you want to learn graphic design for advertising, learn which books to read and which software to

It's better to learn design than to learn [**editing]. The reason is very simple, easy to learn (unlike other industries with high learning costs and difficulty), suitable for short-term 3-4 months of short-term study, and the industry gap is very large, whether it is looking for a job or taking private orders at home, the monthly income is easily over 10,000, and 20,000 or 30,000 is also commonplace. [Click to enter] free "short** clip post" learning**:

Because of the rise of [short**] now, any enterprise, any studio or individual needs to make a large number of clips to package the brand, post Douyin, send Moments, send ** and other self-** channels to display. Because new content is updated and released every day, there is simply not enough editors to recruit, and the imbalance between supply and demand has caused editors to pay high salaries.

And the editing technology does not require superb computer technology, nor does it require artistic attainments, it is basically a fixed routine, what style of film you want, what rhythm you want, you can easily master it after three or four months of training. If you have a little computer foundation, you will use the mouse to drag and drop, you will click on the icon, and you will save unless you don't want to learn, and you can't learn it. But if you want to learn well, you must find a professional and responsible training institution, and recommend the boss in this field - [Wang's Education].

In the processing of "short**editing, short**operation, and special effects", [Wang's Education] is the boss in China, and each city is a headquarters directly operated campus. Different from many other large institutions of the same type: each campus of Wang's Education is physically face-to-face, the teacher is hand-in-hand, and there is a special class teacher from morning to night, and the liver-bursting learning mode will improve quickly, especially suitable for students with zero foundation.

Software technology is the foundation Good creativity and aesthetic taste are also very important The knowledge involved is very wide It is not something that can be covered by one or two books There are many very good books in the bookstore I think it is a better way to go to the bookstore to read a book.

If you want to use PS, CD AI, 3D, CAD, etc., if you read books, you can read more example tutorials, and it is best to find a computer school that teaches ***, which is the first priority.

First of all, I learned Photoshop, and then studied the typography and color matching, and there was a coreldraw and illustrator to learn to do vectors, and I personally recommend coreldraw

Mainly: Photoshop, Illustrator, Pagemaker, FreeHand, CorelDraw and other design software commonly used by advertising companies. photoshop：

Learn the comprehensive use of image processing, channels, layers, and paths; correction of image color; the use of various special effect filters; the production of special effect words; Image output and optimization, etc., flexibly use layer style, fluid deformation, bottom fading and masking, etc., to create a kaleidoscopic image effect. PageMaker: Learn the basic rules, usage methods and skills of typesetting design, the use of toolboxes and shortcut keys, menu functions and operation skills, the precautions for publications, books, promotional color pages, and output outputs, and the methods of advanced professional typesetting production of newspapers and magazines.

Illustrator: Learn graphic drawing, packaging, and the production of promotional pages, so that you can make it easier for you to design logos and CIs, and then learn it on the basis of Photoshop, and the efficiency is doubled. freehand：

Whether it is personal work design, company logo, poster production, can be easily completed, applied to advertising, printing and other industries CorelDraw: Through the full range of design and web page functions of CorelDraw9 into the existing design scheme, make vector illustrations, designs and images, and excellently design company logos, newsletters, color pages, manuals, product packaging, logos, web pages and others. “

You need to learn some design software such as PS AI, and in order to facilitate future employment, it is of course best to master these software during the learning process.

Here are some examples of some of the more commonly used design software:

Biased bitmap processing, the corresponding jobs are "retouching, artist, illustrator." Wait a minute. Photoshop can also do logo design and poster magazine layout design, but that's not its strong point, so there's also the following software.

This software is a vector graphics processing software with powerful features. The corresponding work includes "VI design, poster design, packaging design, label labeling, etc.".

The above two still do not meet the field of graphic design, as well as binding design. So there's the following software.

Focus on the binding design of books and magazines.

Here are some examples of some of the more commonly used design software:

Biased bitmap processing, the corresponding jobs are "retouching, artist, illustrator." Wait a minute. Photoshop can also do logo design and poster magazine layout design, but this is not its strong point, so there is also the following software.

This software is a vector graphics processing software with powerful features. The corresponding work includes "VI design, poster design, packaging design, label labeling, etc.".

The above two still do not meet the field of graphic design, as well as binding design. So there's the following software.

Focus on the binding design of books and magazines.

Introduction: Many people don't know how to start learning when they first come into contact with graphic design, one moment is typography design, one moment is color, and one time is design software. Let's take a look with me!

01. PS mainly processes digital images composed of pixels. With its many editing and drawing tools, you can work efficiently. PS has a lot of functions, which are involved in all aspects such as images, graphics, text, **, publishing, etc.

02. CDR is a graphic tool that provides designers with a variety of functions such as vector animation, page design, production, bitmap and web animation.

03. AI is a kind of image applied to publishing, multi-** and ** images. Industry standard vector illustration software, as a very good processing tool, AI is widely used in printing and publishing, poster book typesetting, professional illustration, multi-** image processing and Internet page production, etc., can also provide high precision and control for line drawing, suitable for the production of any small design to large complex projects.

04. What CDR and AI have in common is that they are both vector design software. AI is more professional than vector, and the interface is more beautiful.

Most designers use PS+AI to complete the design, some designers use PS+CDR to complete the design, and of course, there are designers who use PS+CDR+AI to complete the design. How to match, how to match in order to complete the design most efficiently, it all depends on personal habits, as long as the design requirements can be completed, but I recommend that everyone learn these three design software. Of course, it is certainly not necessary to practice all tools and commands, and there are many tools that are basically not used.

But remember one thing: software ≠ design! ;