What exactly do the graphic designers of the advertising agency do?

Of course, the most common thing that the graphic designers of advertising companies usually do is to design all kinds of graphic cases for customers (such as leaflets, brochures, packaging, inkjet advertising, graphic advertising, etc.).

Generally, advertising companies will let graphic designers directly listen to customer requirements and design according to customer requirements until the customer is satisfied.

Sometimes I also do some other work, such as going to the printing house to print with the printer, to ensure the color quality, to do customer maintenance and other work.

If you really want to enter this industry, it is recommended to design more homework exercises from now on.

I've learned that practice makes perfect. The more you practice, the better. After the design is completed, please ask some middle-aged people of various levels to give their opinions. They are very close to future customers.

If this line of work is done well, there is still a lot to be done!

There's not much to understand.

Software is a necessity because it's the tool you work with.

I will introduce you to several commonly used and more commonly used software. (I've been in the industry for about 4 years) First of all, there are three things. Image software photoshop (this is thunder can not be moved, must learn to be proficient) coreldraw (the best version of 9 is the most commonly used graphics software in China, used on PC), illustrator (very commonly used graphics software in China, the best to use on Mac).

There are also those that are not commonly used or not commonly used above: freehand, 3dmax, etc.

If you learn Photoshop and Coreldraw, you can basically go to find a job, start with a small company, and learn some experience and simple knowledge of printing for more than a year. This way you can go to medium-sized companies. Let's look at creation later.

What does an advertising agency do?

Make posters, make pop, do DM, do spray painting. Wait a minute. If you're ready to get into this business, check it out online. A search for graphic design will see a lot of things in this regard. Hehe.

Picture 3D There is also some software to learn about graphic design

Brother, don't go into the advertising industry to do design!

It is a matter of course to work overtime, people are tired like cattle, and customers are still finding faults every once in a while.

Brain cells have been killed and injured countless times!

The heroes upstairs have already said very well

In addition, it is best to supplement the knowledge of art, especially the knowledge and skills of color matching, which can improve the aesthetics

As long as you want to use Photoshop, there is a good sense of your own color and rich imagination

Photoshop, 3D, and some software to learn about graphic design.

1. Album design.

The information of the album is clear and complete, and the design is exquisite. It is a powerful means to shape the corporate brand and company image, and can carry a large number of words and information; Accurate and successful design can clearly shape and enhance the corporate image. According to the use, it can be divided into three categories: company brochure, product manual, company publicity + product manual.

Of all the design categories, the catalogue is the most demanding in terms of operational experience, which encompasses all aspects of the design and printing process. Over the years, Wangjia has been committed to those designs that are novel and effective, and can reflect the unique value of customers, so as to strengthen the value and influence of the brand.

2. Outdoor advertising design.

We live in an era where we are dominated by advertising and are inevitably affected by it on a daily basis. Not only did they change the fate of the product, but they also changed people's perceptions. Our vitality comes from creativity.

We use color and ** to show and spread the different ideas of different customers to different people; With unique thinking and inspiration, Dancheng people use color and ** to promote people's scattered exchanges and communication, and promote people's comprehensive understanding!

3. Packing and branching meter.

Packaging design is a graphic design attached to the three-dimensional packaging, and is the visual image on the appearance of the packaging, including text, photography, illustrations, patterns and other elements. Compared with the design of the label, it is not only about the design of a label, but also about the shape of the label and the container, and the relationship between the label and the label. So packaging design is similar to advertising design in some ways, but it also has to pay attention to other aspects that make the whole package a whole.

Fourth, roll-up banner design.

In addition to the metal box shell and support frame with fixed structure, the most important thing is the content of the leaflet and the quality of the spray painting surface. Roll-up banner is an indispensable publicity tool for enterprises to carry out exhibitions, outdoor publicity and other corporate publicity activities. Wangjia's professional roll-up banner design and production comes from the unremitting pursuit and efforts of Sun Daishi for the design of inkjet advertising, our roll-up banner design is novel and unique, the product performance is stable, the quality is high, and it is at the leading level in the inkjet design industry.

Fifth, the enterprise VI design.

The visual identity of the enterprise refers to the visualization and visualization of the internal temperament and market positioning of the enterprise by means of graphic design and other techniques under the guidance of the business philosophy of the enterprise; It is the most direct and commonly used information platform for the social existence of an enterprise as an independent legal person to distinguish, contact and communicate with the surrounding economic and social environment of operation and survival.

VI generally includes two major contents: the basic part and the application part. Among them, the basic part generally includes: the name of the enterprise, the logo, the logo, the standard font, the standard color, the auxiliary graphics, the standard printing font, the prohibition rules, etc.; The application part generally includes:

Signage flags, office supplies, PR supplies, environmental design, office clothing, special vehicles, and much more. Draw a diagram, or come up with some plans to put forward more easy-to-use ideas.

First: advertising design, that is, the company will advertise in various types of spine ** and magazines, advertisements will change regularly, it will need designers to design the content of print advertising, the company will provide products, designers need to take pictures themselves, scan and upload, and then typeset design and the like. This is the main work that needs to be done in the daily work of graphic design.

Second: design and development of new products. This requires you to understand what products the company mainly does.

Because the company will regularly recommend different styles of products to customers, and the design of these first-class patterns needs designers to develop. Therefore, graphic design needs to combine the characteristics of the company's new products to do some work.

Third: it is to deal with some of the company's daily products**, customers to pass over** and so on. Including the design of the company's **advertisement**, and some logos and the like, which may be involved in daily work.

If you want to do a good job in graphic design, you need to learn all kinds of processing software and typesetting knowledge in the early stage. Of course, if you want to do it well, you also need to understand the products involved in the company, the current popular styles of these products, and so on.

Hello! Advertising Designer.

1. Concept. Advertising design is aimed at a specific product, through creative thinking, and various forms of expression, to achieve the desired commercial effect. An advertising designer is a person who works in advertising design.

Second, job classification.

According to the different work contents, common positions include: creative design, graphic design, film and television design, multi-class design (including online design), ink production, art production, etc.; According to the level of business and work experience, the executive level is generally divided into creative director, design manager (or supervisor), designer, designer, and art producer.

3. Basic quality and skill requirements.

1. College degree or above, major in related majors; 2. Have a solid foundation in art, good artistic accomplishment and potential; 3. Need to have extraordinary imagination and creativity, and be able to independently complete design ideas and drafts; 4. Proficient in design software, such as Photoshop, CorelDraw, Pagemaker, Illustrate, Flash (or web page production DMAX, AutoCAD, etc.); 5. Have work experience in related industries (usually art design, marketing); 6. Have a high sense of responsibility and teamwork spirit; 7. Have a spirit of challenge and be able to work under pressure.

Fourth, job responsibilities.

According to the client's requirements, the creative director designs the core concept of the entire advertisement and the overall framework of the advertisement; Then the designer is responsible for producing specific advertising products that can be directly placed on the public ** (print advertising, product packaging, web pages, etc.).

Flat lead digging design is usually done using Apple computers combined with Photoshop, Corel?design and production of operating software such as draw;

Web design is based on Photoshop, CorelDraw and other web design software such as Flash;

The production of TV commercials is usually produced by specialized film and television companies, so the design work of advertising agencies is limited to the supervision of scripts and shooting.

Graphic design includes a wide range, different companies also have different requirements for this position, graphic design contains all kinds of complex design ideas, but also includes simple typesetting output film, etc., some companies recruit graphic mainly responsible for silk screen printing, some companies recruit to do packaging design, some advertising creativity, etc., etc., some companies may also want you to do anything, in short, different companies have different needs, but the position is called graphic design, so the same position may also be different companies provide very different treatment. You have to set a position for yourself according to your own conditions. Different types of advertising agencies need to do different things, depending on which one you go to.

However, it is generally done to do print advertising, such as posters, albums and other graphic design in this industry in general can be said to have been saturated so far, graphic design is also divided into advertising design, book binding design, logo design, cover design, packaging design, etc., if you are a novice, working in Beijing is generally about 1500 yuan, each place Please the situation is different, the salary is not the same, to do real graphic design is not a few software is graphic designer, It is not easy to require a wide range of Wang Chong's knowledge. AutoCAD is a drawing software, you learn 3D Max's trapped chain words, there will be work, do renderings, this fast is still feasible In fact, the graphic industry is not one or two graphic design software can be a graphic designer, because one or two graphic design software is impossible to solve some of the more complex graphic production, and to be a graphic designer must have a certain knowledge and cultivation, I think it's lazy to lie ad, if you think you have learned well, Then you can try to learn MAX 3D modeling, because in comparison, MAX 3D modeling is more popular than plane work, (of course, this must be your MAX learning to be good old to be competent, hehe) generally, if your MAX is doing better, in Shanghai can generally get about 4000 to 8000 yuan, but when you just worked, maybe not, I think as long as you work hard, then everything will not be difficult for you, I wish you can find a satisfactory job! It's easy to do a graphic design, the hard thing is to keep climbing, the beginner is very simple, you can do it in a few days, but like some large companies, the design requirements are not only these limitations, you must have good creative ideas, and unique techniques to complete the tasks given to you by customers.

Generally speaking, the salary of 1 20 people will not exceed 2500, this industry is better to go to foreign companies, one can improve your design level, 2 is to get a high salary (generally 4000 7000 yuan before tax), people who sit in this position are honed after a long time, I personally think it is directly related to age. When you really step into this industry, you will know what is going on Graphic design needs so much software, and learning more software will give you more opportunities, so you must seize the opportunity to learn more software knowledge.