How to increase the renewal rate of motor insurance?

It was actually very difficult to renew the insurance before, because there were many intermediaries who relied on excess rebates to obtain customers, and the whole market was very chaotic, and price has always been the most important factor for customers. However, after the comprehensive reform document came out in September 2020, it can be seen that the car insurance business is actually changing to services, which has played a good role in governing the previous market chaos, so that 4S stores have the opportunity to regain the business of renewal. At the same time, the "double increase and double decline" of the renewal business has led to less profit from the business, and it is not profitable for the 4S store in terms of the business itself.

So how do you do it? In January 2021, the information management requirements for intermediaries were issued, requiring the construction of the information system to be completed within one year, otherwise the auto insurance business would not be done. This has become a sign of a major market reshuffle, and only capable, qualified, and planned stores can continue to survive.

In the past, the market threshold was raised, the business qualifications were standardized, and now the supervision of the business is required, which gives the market a new round of opportunities on the bright side.

Therefore, we have to do a few things: 1. Lay out the revenue model based on the auto insurance business as the entrance in advance. The second is to enhance their own advantages in information transformation. 3. For customers, we should take the improvement of service as the main direction.

The corresponding solution is that 1. The reason why car insurance cannot be given up for 4S stores is mainly that the repair business originates from the car insurance business. Therefore, it is crucial to convert the unprofitable car insurance business into other businesses that can make money. Watermelon and sesame seeds must be given and gained.

2. In the process of informatization, it is necessary to find an insurance technology company like Appraisal Technology as a long-term partner to improve the efficiency of its own informatization platform, reduce costs and improve efficiency. 3. In the construction of customer service, set up appropriate service processes and service contacts with renewal as the entry point to enhance customer loyalty and reduce the churn rate caused by customer dissatisfaction.

In the context of digital China, data needs to be particularly sensitive, and collection, management, and application are indispensable. Therefore, when looking for partners, you must find a technology company like Evaluation, which has a complete solution to data, so that you can plan ahead for your future development.

1. Improve service quality;

Second, it is actually more difficult to reduce premiums, but it can reduce unnecessary expenses and give back the saved costs to customers;

3. Improve the speed of claim settlement;

4. Simplify the procedures and procedures for claims settlement;

5. Increase the mileage of free rescue;

Share a few points that we focused on in the information transformation with Appraisal Technology before for reference:

1.Lay out the aftermarket revenue model based on the motor insurance business in advance.

2.Enhance their own advantages in the information transformation and complete the construction of a digital platform with their own characteristics.

3.To get rid of the best competition, for customers to improve the service as the main direction.

If you want to improve the renewal rate of car insurance, you can do the following: 1. Provide professional car insurance consultation and answers; 2. Cooperate with 4S stores, and general car owners trust 4S stores; 3. Provide high-quality services; 4. Provide good after-sales service and let users enjoy preferential policies as much as possible.

First of all, the business staff should maintain a good relationship with customers, and secondly, give customers benefits and preferential treatments on a regular basis, and then tailor preferential policies to customers before renewal, so as to improve the renewal rate.

I think that improving the quality of service and satisfying users can improve the renewal rate of car insurance.

With the rapid development of society now, the car has become an indispensable tool for people, and having a car provides the convenience of travel for people, but also increases the maintenance and safety cost of the car, so it is necessary to give the car insurance. So how do you get customers to choose your home's insurance? Let's learn along.

Method: Read step by step.

1. Provide professional car insurance consultation and answer services: As a car owner, he must insure the car after buying a car. But as for what kind of car insurance, customers don't know at all, after all, they are just starting to get in touch.

For some old customers may be clearer, so no matter which car owner. As an insurance business, you must have sufficient professional insurance knowledge and analytical skills to understand the types of insurance products of your company and the types of insurance of your competitors. Use your professional knowledge, give customers professional answers, consider and analyze from the customer's point of view, and introduce customers to a high-quality and reasonable, meet customer needs, and can provide high-quality and low-cost solutions and after-sales service Sun Naroll's attitude, which can win the trust of customers.

2. Cooperate with car dealers: If you want to improve car insurance and increase your customer base. The best way is to cooperate with the car dealer, so that after the car owner buys the car, the car dealer staff can recommend the corresponding car insurance company for the customer, and give you publicity and promotion, which is more convenient and easier than finding customers to sell it yourself.

3. Cooperate with large car repair shops: As we all know, customers will take the car for maintenance when they use the car, but when they are repairing. They will communicate with the personnel of the garage and understand the knowledge of the car, so that they can have the opportunity to introduce and promote the people of the garage and convey your company's insurance reputation, which is very good.

4. Provide high-quality service mode: customers are concerned about the cost of insurance, the amount of insurance, the mode of insurance, and the speed of insurance claims in terms of car insurance. Therefore, in order to win the trust of customers, in addition to professional insurance knowledge and preferential policy introduction, it is also necessary to simplify the process of customer insurance and speed up the speed of car insurance claims, so that customers will be satisfied with your service and company, and will convey a good reputation to you, so that more car owners and friends choose to cooperate with you.

5. Provide high-quality after-sales service and preferential policies: as a professional insurance personnel, we must grasp the relevant information of customers, and then have enough understanding and analysis of customers, and finally introduce in advance according to the expiration time of the customer's car insurance, and what kind of subsidies and preferential policies for old customers, are analyzed and gifted, so that customers can understand the quality of service, so that customers know that you are for the sake of customers, and then better serve car owners.

The current renewal rate is relatively high, so you can only do more publicity.

I have a few years of experience as a car insurance specialist.

First of all. I think it's because your personal mentality hasn't adjusted well. It's not okay if you're always afraid of annoying customers. You have to feel. You're helping him in doing so.

But it's not like you're going to fight every day. Except for those who made an appointment. Others are generally injected with the hidden nucleus once every two or three days.

Another one. It's that you have to dare to ask and dare to speak. If he says he doesn't have time or is busy.

You just ask him. Then call Miss Ashibu first. Probably when will it be more convenient for you.

He's going to say it's expensive. You ask him which company he's looking for. The type of insurance is not the same.

He followed the analysis of the reasons for the expensive. Then the stove chain digging comprehensively talks about the service advantages of your PICC. If he had said to buy it later or think about it.

You can ask. What is the reason for considering? Then answer the questions according to them.

In fact, customers come and go with these few problems.

At last. You have to be confident. It is also necessary to be familiar with the knowledge and process of car insurance claims. Some customers will be more interested in these services. And they think you're professional. I will rest assured that I will renew my insurance with you.

Extended reading: [Insurance] How to buy, which one is better, teach you to avoid these insurance"pits"

1. Improve service quality;

Second, it is actually more difficult to reduce premiums, but it can reduce unnecessary expenses and give back the saved costs to customers;

3. Improve the speed of claim settlement;

4. Simplify the process of claim settlement;

5. Increase the number of free rescue miles with pants;

Extended reading: [Insurance] How to know how to buy simply, which one is good, and teach you to avoid these insurance"pits"