Why did Apple CEO Tim Cook speak out against Trump?

Apple CEO Tim Cook filed a briefing with the U.S. Supreme Court on Wednesday opposing Trump's termination of a plan designed to protect hundreds of thousands of illegal child immigrants from deportation.

On Wednesday local time, Tim Cook, CEO of Apple Inc., submitted a briefing to the Supreme Court to express support for the "Children's Entry Deferral Operation" (DACA) to prevent the deportation of children of illegal immigrants.

This is the first time Cook has spoken out against the US **Trump, who has sought to overturn this Obama-era decree since taking office.

Cook said Apple employs 443 DACA beneficiaries who "are not hired out of goodwill or charity, but as part of Apple's innovation strategy......."They are Americans, just like us. ”

According to CNN, on Wednesday (2nd) local time, Cook and Apple Vice President O'Brien submitted an amicus curiae document to the Supreme Court, calling for Trump's revocation of the DACA program. "Amicus curiae" means an opinion made by an individual or organization other than a party to a dispute to the court in which the dispute is being handled.

The DACA program was passed by former Barack Obama in 2012 to allow children of illegal immigrants to work legally in the United States. To date, some 800,000 young people have benefited from it. Forbes described this as Cook's most open and direct opposition to Trump.

In September 2017, the latter passed an executive order to revoke the DACA program, but it was overruled by a district court. In January 2018, more than 100 U.S. companies signed a letter to Congress calling for a rescue from the program, including Apple.

Apple didn't hire them out of kindness or charity, Cook said, "and we did it because they exemplified Apple's innovation strategy." They come from diverse backgrounds and demonstrate a wide range of abilities and experiences that enable them to approach problems from different perspectives. ”

And without these talented individuals in the workforce, Cook believes that Apple and other American companies will be "weakened and less competitive." The document also cites the stories of five of the employees who "played an important role in the company," but all remained anonymous because of "fear of reprisals." "These people are amazing Americans," Cook said.

They deserve this title and deserve to stay in this country. It would be ridiculous otherwise. To me, the truth couldn't be clearer and simpler.

I think it's mainly because of some policies in the United States that have led to a decline in sales of Apple's mobile phones.

Probably because Trump has touched her interests, she will speak out against it.

It should involve the issue of interests, which is the most concerned issue as a businessman.

It may be because some of the decisions Trump has made that will harm the interests of their company.

Probably because he felt that Trump had a big impact on his company, he did it.

Because after Trump took office, many actions have had a very big impact on Apple.

I guess it's harming my own interests, so it's normal to oppose it like this.

It must be because Trump has influenced the development of many companies in terms of some decisions.

Because I think it may be that Trump's rules may be infringing on Apple's interests.

On March 6, the White House convened a meeting of the Advisory Committee on U.S. Employment Policy. Trump called Tim Cook "Tim Apple" when talking about the important role of technology in education.

Here's a conversation Trump and Cook had at the time: Cook: "We believe that in America, every child should learn to code during their elementary education and become proficient in programming to some extent. ”

Trump: "Someone like TimYou've been expanding from the start, doing what I want you to do. I've said before, Tim, you have to do it here, and you really did it.

I mean, you invested a lot of money in our country. Thank you very much, Tim Apple. ”

The name changer - Trump came out and spoke: sorry, I called him that, just to save time and conciseness.

It may be that Trump thinks this will better distinguish him and highlight his characteristics.

That's a term Mr. Trump has called, and he thinks it's more concise.

He may feel that Apple's mobile phone does not have a big breakthrough, so he complains like this.

This is just another way he calls his customers. He understood.

Because Trump shouted it for convenience.

This may be his abbreviation or a kind of name for him.

On June 9, Beijing time, according to foreign media reports, according to three people familiar with the matter, the heads of Apple and other American technology giants will gather at the White House later this month to participate in the first meeting of the US Science and Technology Commission.

This is because of a kind of mocking name that Trump has given him.

We don't know about this, maybe only he knows.

Maybe everyone thinks that Apple will collapse without Jobs, and no one will look at Cook, but Cook has proven himself, he has done so much, and he has proved that he is the leader who can lead Apple to make money, and he brings these benefits to Apple.

Apple became the most valuable company

At the end of November 2011, Apple's market capitalization exceeded $700 billion for the first time, twice that of Google and $300 billion more than ExxonMobil. In 2018, Apple became the world's first technology company with a market capitalization of more than one trillion US dollars, winning the title of "World's Most Valuable Company".

The stock price skyrocketed, and Apple became the most profitable company

Apple's stock price has at least tripled since the Steve Jobs era, and its cash reserves have reached a record $267.2 billion, a fourfold increase from 2010, when the United States had only $271 billion in cash on hand. According to the list of the world's most profitable companies in 2018 released by Bloomberg on May 14, 2019, Apple won the championship again with a net profit of $57.2 billion, which is also Apple's fourth consecutive championship.

Sales lead and many projects bloom

It can be said that from the **** to the value of the company, to the sales volume of the product, the work done by Cook is far better than people recognize.

During Cook's tenure, Apple's land revenue tripled, bringing huge benefits to Apple, with great success, the stock price skyrocketed, and Apple's mobile phone sales were also very high, because Cook repeatedly met the various needs of the public and constantly updated.

Apple's CEO, Tim Cook, has created great benefits for Apple, he has made Apple the most valuable company, and it has skyrocketed, and Apple has become the most profitable company.

The brand effect of Apple has been enhanced, and the brand effect has played a great role in Apple's sales, so that Apple's annual profits have increased greatly, and then it is the planning for Apple's future development.

Everyone knows that when Steve Jobs was alive, each generation of mobile phones could surprise people and make people shineBut since Cook took over as Apple's CEO, Apple's mobile phone has become no bright spot, and his replacement seems to be pushed away, rather than relying on inspiration and creativity.

Steve Jobs died of pancreatic cancer, and for a long time after that, the headlines of major newspapers in the United States carried a large number of reports on Jobs's legendary life and the changes he brought to the world。Simon Schuster, one of the largest book publishing companies in the United States, even published Walter Isaacson's "Biography of Steve Jobs" a month earlier, and the cover of the book was very Apple-style.

At the private memorial service at the time, Jobs' hand-picked successor, Tim Cook, was also present, but others did not seem to pay attention to the former Apple coo because they did not believe that Cook could escape the rules set by Jobs. Indeed,For Cook, his path to CEO of Apple has never been easy, because in the past decade or so, Jobs has handled almost everything himself, including product development, design, marketing strategy, and executive appointments.

Cook himself did not have the religious power of Steve Jobs, and every decision he made was tested by employees, executives, investors and consumers. And he'll have to contend with the high consumer expectations set by Steve Jobs. Just like in life, some people are equally powerful, but unfortunately one of them is a talented player, and with his hard work, he will naturally be better than the other.

Because after Cook accepted it, Apple didn't seem to have made much of a breakthrough, which made everyone feel a little disappointed.

Because after Cook took over as Apple's CEO, he didn't make a big deal about Apple, but it just developed steadily.

The main reason is that after he took over as Apple's CEO, he did not carry Apple forward, but has been developing steadily without great progress.

Because after Cook took over Apple, he did not let Apple's market develop wildly, but only steadily.

Because he hasn't changed too much in terms of technology, and he hasn't actually brought Apple out of the slump when he is in office.

The main thing is that Apple because he has not gone further, not as good as when Jobs was there.

According to a report in the United States, Apple CEO Tim Cook will soon go to the White House to meet with Trump on the issue of the Sino-US war.

According to the report, the White House confirmed that the meeting was scheduled for the afternoon of the 25th local time (the early morning of the 26th Beijing time), but did not disclose the specific content of the talks.

However, Trump's tweet admitted in disguise that the ** war will be one of the topics.

"I'm very much looking forward to meeting with Mr. Cook," Trump said. We're going to talk about a lot of things, including years of injustice on the U.S. issue. ”

Cook has always been opposed to Trump's war. In March this year, Cook said in Beijing that China and the United States should uphold openness and inclusiveness and make the cake bigger together. "Countries that embrace openness, morality, and diversity will succeed, while countries that reject openness and openness will fail.

China and the United States can achieve 1+1 equals 3, and the two countries will work together to make the cake bigger. ”

It is generally believed that once the Sino-US war starts, Apple will be the first to bear the brunt of the blow.

Looks like Cook can't sit still!

Recently, someone found out through Twitter that Trump's phone was replaced by Apple. Trump used an iPhone during the campaign, but at that time, he "got married" with Apple because of his bombardment of Apple's overseas production.

In February 2016, when Apple refused to assist the FBI (Federal Bureau of Investigation) in hacking the phone of a terrorist suspect, Trump called for a boycott of Apple products and once again "formed a bond" with Apple. Trump said at the time: "I actually use both Apple and Samsung, but if Apple refuses to work with the FBI, I will only use Samsung."

Of course, Apple didn't compromise, Trump did what he said, and Trump was never seen updating Twitter with Apple for some time afterward.

According to CNN, in February, two Democratic senators "seriously" wrote to Defense Secretary James Mattis asking for clarification on whether they were still using unencrypted smartphones or other unsecured personal electronic devices, leading to the risk of leaks. The letter cites multiple reports that Mr. Trump has been using his "old, insecure Android phone."

Why did Trump choose Apple for his new phone? Some analysts say that because Apple controls both the software and hardware of the phone and updates the operating system frequently, its products may be more secure. From a security point of view, U.S. experts believe that "it is better to abolish personal accounts and only use the provided devices and protected social accounts".

Apple CEO Tim Cook reportedly said in an interview with them that he stressed that while the iPhone assembly work is done elsewhere, its equipment and manufacturing are throughout the United States, and in fact the iPhone is largely made in the United States.

Cook also said that Apple does not need political pressure to add American jobs, and that they are already doing that. Previously, Apple announced plans to contribute $350 billion to the U.S. economy over the next five years through taxes, capital investment, and job creation.

Cook said Apple is not considering expanding its operations in the United States. Currently, Apple's operations team is mainly located in California and Texas.

Tim Cook, born November 1, 1960 in Alabama, USA, is currently the CEO of Apple.

He graduated from Auburn University in 1982 with a degree in Industrial Engineering. He received a master's degree in business administration from Duke University in 1988. He spent 12 years at IBM, where he was responsible for the manufacturing and distribution operations of the PC division in North America and Latin America.

In early 1998, Cook joined Apple as vice president, overseeing Apple's computer manufacturing business. In 2011, he succeeded Steve Jobs as CEO of Apple.

On December 9, 2014, he was elected as a candidate for "2014 Person of the Year" by Time magazine. On the 12th, he was named the 2014 Person of the Year by the Financial Times.

In March 2015, Apple CEO Tim Cook had planned to donate his entire fortune. Based on Cook's stake in Apple, his net worth is $100 million.

In April 2016, Outmagazine magazine named Tim Cook the "Most Influential LGBT Person of 2016" after combining a variety of factors such as an individual's influence on the economy, politics and the world.

On July 1, 2016, Nike Inc. appointed Apple CEO Tim Cook as lead independent director.