What are the parts of brand marketing?

Brand marketing is interdependent;

Among them,Branding includes marketing strategy and brand strategy and brand communication, vi visual design. embodied in brand positioning, brand culture, brand slogan and other specific work;

1. Brand positioning is basically the right business direction, and the operation points to one direction. This requires enterprises to do their best to raise their own business barriers and make it more difficult for competitors. The so-called brand strategy is to invest the customer's resources in this positioning.

2. Brand culture, mission, vision, values, and guide brand culture.

3. There are a lot of brand advertising slogans that can be read. The sales language, Wang Lao Ji Jia Duobao, this advertising slogan is very successful. Advertising slogans that are not related to the product are wrong. If the brand can't drive sales, the brand will fail.

The output level of brand work has VI (plane) and film and television, all of which must be based on the brand's advertising slogan and positioning, in a system, otherwise brand building will become a joke of two skins.

Marketing includes 6 core tasks: product planning, communication planning, channels, strategic market guidance and assistance, terminal environment single store profitability, and investment promotion.

These need to be analysed on a case-by-case basis;

And the core of brand marketing lies in 6 points:

Requirements management. Competitive strategy.

Differentiation. value shaping and transmission;

Channel circulation. User relationship management. The relationship between the brand and the consumer, the relationship between the brand and the distributor. The relationship between the brand and the market needs to be maintained.

Marketing planning has always been the focus of attention of enterprises, whose marketing means are superb, naturally can have a good performance in the market, whether it is a large enterprise or a small business is inseparable from marketing and planning, high-end brands are the same. However, high-end brands also have their own content compared to ordinary brands, so let's take a look at them together.

1.Brand positioningBrand positioning is what kind of image do you want the product to look like in the minds of consumers? Finding the right positioning for the brand is a brain-burning thing, because most of the time positioning is subtraction, you have to remove a lot of what you originally wanted, all in order to be more accurate and easier to deepen the impression of consumers on the brand, that is, in Trout's book "Positioning" to talk about preempting the mind.

For high-end brand planning, in addition to brand positioning, market segmentation, market positioning, and crowd positioning. Put simply, it's a matter of who your product is sold to.

2.Brand cultureBrand culture has always been a relatively conceptual thing, because it involves culture, so it must be a perceptual concept. Sensibility is for people, so brand culture is actually the emotional appeal that the brand wants to convey to consumers.

3.Brand slogan brand slogan foreign name slogan, that is, brand slogan. In many cases, the brand slogan will also be sold directly with brand positioning, but the brand slogan will often change due to the situation and stage problems, and the brand positioning will not change randomly.

4.Brand StoryThe brand story is actually a supplement to the brand culture, using a complete story to express the brand culture. Sometimes it's the founder's story, sometimes it's the product's story, sometimes it's the development process, and there is no doubt that the brand story is used to add points to the brand.

We all know that the purpose of brand planning is to resonate with target consumers, so the same is true for high-end brands, learn to grasp the psychology of consumers from all aspects, in order to obtain good marketing results.

Brand marketing is the process of enabling customers to form a cognitive understanding of the brand and products of Qiyu Juye through marketing, and it is a high-grade marketing concept that enterprises must build if they want to continuously obtain and maintain competitive advantages. The highest level of marketing is not to establish a huge marketing network, but to use brand symbols to build an invisible marketing network into the hearts of the public and deliver products to consumers. Make consumers recognize this product when they choose to consume, and investors recognize this enterprise when they choose to cooperate.

That's brand marketing.

Steps to establish a brand: ??

Step 1: Analyze the industry environment and look for differentiation concepts. You have to start with the competitors in the market and figure out where they fit in the minds of consumers, as well as their strengths and weaknesses. You're looking for a concept that sets yourself apart from your competitors

Step 2: Superior quality support. This must be based on quality to establish an image. The quality referred to here is a comprehensive concept of quality, including engineering quality, cultural quality, and property management quality

Step 3: Integration, continuous dissemination and application. It is up to companies to rely on communication to implant their brands in the hearts of consumers and establish themselves in the app. Enterprises should try their best to reflect the concept of brand in every aspect of communication activities.

The significance of brand marketing is reflected in the fact that the enterprise promoted through brand marketing not only has an increase in brand awareness, but also expands its brand influence, and the business is divided into tangible assets and intangible assets, and brand marketing just enhances the intangible assets, that is, the promotion of corporate brand value. An enterprise with sufficient brand influence can not only win the favor of consumer users, but also get the trust and satisfaction of consumers, and even win the praise of consumers, in turn, consumers will take the initiative to carry out brand word-of-mouth publicity for the enterprise. The ultimate purpose of brand marketing is also for enterprises to carry out frequent brand communication, and feedback the core value of the company's brand and interest appeal points to consumers.

So as to gradually deepen and strengthen the memory of consumers and friends of the brand. This is the value of brand marketing.

Conceptual marketing. Concept marketing is to instill new consumption concepts, consumption tastes and other consumption ideas to consumers, so that they accept new consumption concepts, change traditional consumption thinking, consumption customs, consumption methods, and make consumption to a new level of marketing behavior.

One-to-one marketing. Mass marketing is a new marketing method that strives to find customers for a product after developing it, while one-to-one marketing is a new marketing method that strives to tailor and search for a product after cultivating a customer.

Saturation marketing. Saturation marketing is a unique market positioning strategy for companies to exert an obvious image effect to attract consumers' attention.

Sports Marketing. Sports marketing refers to a marketing method in which enterprises strengthen corporate brand building and improve customer awareness through advertising, marketing and promotion projects in terms of sports activities and sponsorship of sports events that are of concern to the world.

Virtual marketing. Virtual marketing is a modern marketing model that overcomes the disadvantage of lack of resources, and its essence is to focus limited resources on functions with high added value and virtualize functions with low added value.

Experiential marketing. Experience is the fourth stage of the development of marketing model after production, sales and service, and experiential consumption first appeared in Western developed countries.

In China's Beijing, Shanghai, Guangzhou and other big cities, businesses have also put forward the business philosophy of "experiential consumption".

Brand loyalty marketing. Brand loyalty marketing refers to a marketing method that creates and consolidates brand position and cultivates target customers' recognition and brand loyalty.

Relationship marketing. Relationship marketing refers to the establishment of a long-term, trusting and mutually beneficial relationship between enterprises and consumers, distributors, retailers and merchants.

Differentiated marketing. Differentiated marketing refers to the marketing method that allows the brand to gain market recognition with its unique personality charm in the process of growth, whether it is the cultural taste of the brand, or the packaging form of the product, the sales channel or the communication mode of the brand.

Green marketing. As a new type of marketing technology developed to adapt to the growing concern about environmental degradation in the world, green marketing fully estimates the environmental protection problem, embodies a strong sense of social responsibility, and requires the whole process from product design, production to sales and use to fully safeguard the interests of environmental protection, so as to achieve safety, health and pollution-free, so as to meet the needs of "green consumption".

There are three main types of marketing, which are marketing, event marketing, and network marketing.

What to know about the three types of marketing is:

Marketing: Definition: It is the process of planning and executing ideas, pricing, sales and distribution of goods, services and ideas in order to create an exchange that meets the goals of individuals and organizations, and is the process of conducting business activities and sales behaviors for the market.

The marketing steps are mainly:

analysis of market opportunities;

Select the target market;

Determine marketing strategies;

Marketing campaign management.

Event marketing: Definition: refers to a marketing method in which an enterprise rapidly improves its brand awareness, reputation and influence and promotes product sales by intervening in major social activities or integrating effective resources to plan large-scale activities.

There are four main types of activities:

corporate event marketing;

urban event marketing;

Event marketing;

Event marketing for non-profit organizations.

Network marketing: Definition: refers to a series of transactions generated in the later stage of all other ** promotions including the Internet as the communication medium.

Common marketing methods are:

viral marketing;

email marketing;

Forum Marketing; microblogging marketing;

Personalized marketing.