What is the development trend of the operation and management of tourist attractions?

1. Reform of the enterprise system.

With the deepening of China's economic reform and transformation, the reform of property rights in our boring tourist attractions is imminent. At present, there are many ways to transfer management rights, including leasing operation, entrusted operation, buyout, auction, etc., but now the more popular practice is the separation of ownership and management rights, scenic spot trusteeship, and there is no unified standard or process in the specific operation mode, which is prone to misjudgment of the value of scenic spots, corruption, unreasonable development, land enclosure and other problems. Therefore, we should give full play to our own role, do a good job in supervision and macro-control, so that the scenic spot can carry out enterprise management under the role of market mechanism, effectively allocate and manage resources, and fully tap the value of the scenic spot.

2.Construction of ecological scenic spots.

The development and utilization of tourist attractions will have an impact on the ecology of scenic spots, which includes natural ecosystems and human ecosystems, and improper tourism development will cause irreversible damage to the ecology of scenic spots. Therefore, the ecological construction and management of scenic spots is an inevitable trend in the future management and development of scenic spots.

3. Management and service construction of high-quality tourist attractions.

In recent years, with the popularity of tourism investment, tourist attractions have become a hot spot for capital to chase, and high investment will inevitably give rise to high-quality scenic spots. From design and planning to post-management, high-quality scenic spots are required to take high-quality routes, so the quality of scenic spot management personnel will be higher and higher.

4. High-tech service.

Modern science and technology will be increasingly applied to the planning, management and operation of scenic spots, the development of high-tech such as mobile devices and the innovative application of technology such as payment will revolutionize the management and operation of scenic spots, and the management information system of scenic spots will be further optimized. In the initial planning and construction stage of the scenic spot, the geographic information system is helpful for the scenic spot to carry out fine project construction; The application of virtual technology is helpful for the scenic spot to carry out in-depth experience scenario design and creative project construction; With the development of the Internet and self-development, the marketing management of scenic spots is more extensive.

5. The ticket economy has shifted to an industrial economy.

The ticket economy is a tourism economy in which operators and managers take the profit model and management mode dominated by the collection of tickets in a specific tourism market. On the surface, the ticket economy shows the backwardness of scenic spot management and the singleness of products, but behind it, it implies that China's investment in tourism is too little, the tourism system is not complete, the tourism industry is backward, and it has failed to form a good industrial chain. The industrial economy can not only improve the overall income level of the tourism industry, but also meet the diversified tourism needs, and build a more stable tourism system and tourism industry economy, which is the inevitable trend of the economic development of scenic spots.

1.The transformation of scenic spots from single management to comprehensive management 2The shift in tourist behaviour from sightseeing to vacationing has 3

The transformation from extensive to specialized, from simplification to standardization. 4.The main body of investment in the scenic spot has shifted from financial funds to marketization These trends affect the current tourism industry, and the operation capacity of the scenic spot in the new era has increasingly become the key to tourism competition, and the transformation and upgrading of the operation of the scenic spot is imminent.

Jingfeng Cultural Tourism Group has become a scenic spot trusteeship operation as its main business, and is good at revitalizing and enhancing the value of scenic spots. Provide professional operation services for parent-child farms, theme parks, cultural tourism scenic spots, characteristic ancient towns, theme resorts and other amusement venues, and refine systematic operation ideas based on years of practical experience to form a mature operation management system. Provide three cooperation models, including discretionary operation, semi-entrusted operation, cooperative investment operation, and use a mature and highly implementable custody model to ensure the interests of both parties, risk sharing, synchronous progress, and win-win cooperation.

The managers in the team are professionals with more than 10 years of experience in the operation of scenic spots, and can provide the most direct solutions to revitalize the popularity of scenic spots, improve the management and operation system, improve market competitiveness, and carry out asset-light and heavy operations, so as to help scenic spots achieve profitability.

Improve the problems caused by the poor management of scenic spots, implant exclusive IP for brand building, deeply explore the cultural characteristics of the project site, help create private domain traffic, and finally realize the normalized operation phenomenon of "three highs and two less" of "less investment, less worry" and "high positioning, high quality and high income".

Jingfeng Cultural Tourism Group is a professional tourist attraction operator, integrating the resources of the whole tourism industry, providing one-stop tourism industry-related services such as project planning, design, production, investment, planning, operation, management, marketing, and training, and helping scenic spots solve the pain points of the industry.

Current situation and prospects of tourism development:

Due to the impact of the new crown epidemic, China's tourism industry is now under a huge impact, and domestic tourism is still only showing a slow recovery trend after experiencing a huge impact.

Tourism will usher in a period of important opportunities for rapid growth, the prospect is still very good, facing the future, with the increasing diversification of people's travel needs, the development of Internet information technology and the continuous maturity of the tourism market, the tourism industry has also shown some new development trends and characteristics.

There are huge investment opportunities in the tourism industry:

In the context of increasing downward pressure on the economy and slowing down the growth rate of real estate investment, the national tourism investment continues to maintain an upward trend against the trend, becoming a hot spot for social investment and the most potential investment area.

The development of tourism will move towards the direction of cross-border integration, and the tourist attraction tourism model with traditional sightseeing as the main feature has been difficult to meet the diversified tourism needs, and the integrated development of tourism and related industries has been the general trend.

The number of 5A-level scenic spots is increasing

Grade 5A is the highest level of tourist attractions in China, representing the level of China's world-class boutique tourist scenic spots. According to the data of the Ministry of Culture and Tourism, from 2015 to 2021, the number of 5A-level scenic spots in China has been increasing, and in 2021, the number of 5A-level scenic spots in China is 306.

Level 5A is mainly distributed in Jiangsu Province

According to the data of the Ministry of Culture and Tourism, in 2021, Jiangsu Province in China will have the largest number of 5A-level scenic spots, with 25. secondly, for Zhejiang Province, the number of 5A-level scenic spots is 19; Xinjiang ranks third, with 16 5A-level scenic spots.

It is mainly a natural scenic spot

Referring to the national tourism standard "Tourism Resources Classification, Investigation and Evaluation" (GB T18972-2017), 306 national 5A tourist attractions were classified, and in 2021, China's 5A scenic spots were mainly natural scenic spots, with a total of 187, accounting for 61%. Among them, there are 90 geocultural landscape tourist attractions, accounting for 48%.

The Palace Museum came out on top

In 2021, the Palace Museum ranked first in the ranking of brand influence of 5A-level tourist attractions, and in addition, most of the top 10 brand influence of 5A-level tourist attractions are mainly humanistic and natural scenic spots.

To sum up, at present, the development trend of China's tourist attractions is good, and Jiangsu Province has the largest number of 5A-level tourist attractions; Among the 5A-level tourist attractions, they are mainly natural scenic spots.

The above data refers to the Prospective Industry Research InstituteAnalysis Report on the Development and Operation Model and Investment Opportunities of China's Tourist Attractions

The current situation and prospects of tourism development are as follows:

1. The development status of tourism:

The rapid growth of tourists has led to social and economic development, and the scale of China's tourism market has grown rapidly, playing an increasingly obvious role in social and economic development and industrial organization adjustment. With the rapid development of China's tourism industry, travel agencies, as the leader of the tourism industry, have naturally developed rapidly. With the continuous expansion of the scale of the industry, the continuous increase of employees, the continuous innovation of the management system and the continuous improvement of the business environment, tourism has become one of the important service industries in China to stimulate economic growth and expand employment channels.

2. The prospect of tourism auspiciousness:

Inbound and outbound tourism and domestic tourism will develop rapidly simultaneously, and the status of the pillar industry of tourism will be further established. With the rapid improvement of tourists' income level and demand level, China's domestic tourism consumption is no longer satisfied with traditional sightseeing, but tends to pursue tourism methods that can meet specific needs, focusing on the experience of the tourism process.

The importance of tourism:

Tourism includes two parts: international tourism and domestic tourism, which are different due to the different reception objects, but their nature and role are basically the same. The tourism industry in economically developed countries generally starts from the domestic tourism industry and gradually develops to the international tourism industry. Some developing countries are economically backward and need foreign exchange for economic construction, and most of them started to develop from international tourism.

Domestic tourism and international tourism are closely linked to the unity, overall planning, reasonable arrangement, can promote each other, complement each other, and develop together. Tourism can meet people's growing material and cultural needs, through tourism so that people can get physical and mental rest, broaden their horizons, increase knowledge, and promote the development of social production.

The development of tourism is based on and restricted by the whole national economic development level, and at the same time directly and indirectly promotes the development of relevant departments of the national economy, such as promoting the development of commerce, catering services, hotels, civil aviation, railways, highways, posts and telecommunications, daily light industry, arts and crafts, gardens, etc., and prompts these departments to continuously improve and perfect various facilities, increase service items, and improve service quality. With the development of society, tourism is increasingly showing its important position in the national economy.

The above content refers to Encyclopedia - Tourism.

3. Strengthen internal management, which mainly refers to security management and environmental protection management. No one wants to go to dirty and messy attractions, and you can monitor property and safety through security checks and surveillance, and set up protective measures in key places.

4. Environmental protection work needs to be done regularly and regularly. It is recommended that when there are few people, it can be roughly cleaned up when there are many people, so as to create a clean and comfortable scenic environment.

Tourism operation management mainly refers to the operation and management of the tourism industry, which aims to attract more tourists, improve the satisfaction of tourists, and improve the quality of tourism services through reasonable marketing and marketing. The main contents of tourism operation and management include: resource integration, market research, publicity and promotion, tourist services, etc.

The operation and management of scenic spots mainly refers to the operation and management of macro scenic spots, which aims to ensure the safety, environmental sanitation, greening and beautification, and business norms of scenic spots, so as to make tourists have a better experience. The main contents of the operation and management of the scenic spot include: the development of scenic resources, the safety management of the scenic spot, the environmental management of the scenic spot, and the tour service of the scenic spot.

In general, tourism operation management is mainly to improve tourist satisfaction through marketing and tourist services, while scenic spot operation management is mainly to improve tourist experience through scenic resource development, scenic spot safety management, scenic spot environmental management, etc.

The difference between the operation management and operation management of the scenic spot is as follows: the operation of the scenic spot is the basic guarantee for the development of the scenic spot, and the operation and management of the scenic spot is also the great service concept of the scenic spot. Good service can improve the satisfaction of tourists, strengthen the word-of-mouth effect of the positive image of the scenic spot, and thus enhance the tourism market.

Business management is to provide tourists with services such as meals, group drinks, business, or accommodation, commodity sales and leasing, tourism consulting, medical aid and logistics support.

Tourism operation management mainly refers to the organization, management and coordination of tourism activities, mainly involving the development, marketing, publicity, promotion, organization and implementation, charging and so on of tourism products. The operation and management of scenic spots refers to the maintenance of facilities in scenic spots, the development of scenic spots, the publicity of scenic spots, the safety management of scenic spots, and the operation and management of scenic spots. In general, Kaizhen, tourism operation and management mainly refers to the organization, management and coordination of tourism activities, while the operation and management of scenic spots refers to the maintenance of facilities in the scenic spots, the development of scenic spots, the publicity of scenic spots, the safety management of scenic spots, and the operation and management of Jingdan chain area.

Tourism management includes hotel management, travel agency management, tourist scenic spot management, exhibition tourism management, Henglimb fluid catering management, leisure and entertainment management, tourism administration, etc.

As far as the direction of hotel management is concerned, there are currently 9,751 star-rated hotels in China, and are in the period of hotel restructuring and transformation, more than 8,000 publicly-owned hotels to enter the market economy, the demand for hotel management talents has increased greatly, and the treatment of hotel managers is higher in the management.

At present, the local managers of China's hotels are basically students of technical secondary schools and vocational and technical schools who have been engaged in hotel business and accumulated experience from the grassroots level, and there is a general lack of theoretical knowledge.

Therefore, undergraduate graduates with some experience are quite popular. However, undergraduate graduates must overcome the problem of having a high eye and a low hand, start from the grassroots level in a down-to-earth manner, and then try to develop after they have experience, otherwise they will not be able to achieve high or low, which will artificially cause employment difficulties.

The tourism industry is a thriving industry, so the tourism management major is also a sunrise major, with the gradual improvement of the tourism management system, the theory and practice are better combined, the prospects of the tourism management profession are very bright.