On the influence of advertising on consumer behavior in corporate marketing

Take your spot first, come and check it out later.

As a special form of disseminating consumer information, advertising will have a great impact on consumer purchase behavior, and there is a very close relationship between the communication effect of advertising and consumer purchase behavior.

The image and brand of the enterprise determine the status of the enterprise and its products in the minds of consumers, and this position is usually maintained and shaped by the strength and advertising strategy of the enterprise. In print advertising, newspaper advertising, and magazine advertising have strong branding capabilities due to their wide audience, large circulation, and high credibility.

Print advertisements can generally be directly reached by consumers, and the information is detailed and specific, so such as shopping guides, real estate advertisements, product information, etc., can guide consumers to buy products. Two-dimensional advertising can motivate consumers to spend through the influence of dynamic effects.

First, to consumers. The most basic function of advertising is awareness. Through advertising, it can help consumers recognize and understand the trademark, performance, use, use and maintenance methods, purchase location and purchase method, and other contents of various commodities, so as to convey information and communicate production and marketing.

A good advertisement can induce consumers' interest and feelings, arouse consumers' desire to buy the product, and even promote consumers' purchase actions.

Two. In one case, a national tobacco company sent a salesman to the Gulf tourist area to sell the company's "Crown brand" cigarettes, but the cigarette market in the area was occupied by other companies' brands

'Crown' is no exception." The result was a great deal of interest among tourists, who competed to buy "Crown" cigarettes, which opened up sales for the company.

Third, to the enterprise. Large-scale advertising is an important competitive strategy for businesses. When a new commodity is listed, if consumers do not understand its name, use, place of purchase, method of purchase, it is difficult to open up sales, especially in the case of fierce market competition, product upgrading is greatly accelerated, enterprises through large-scale advertising, can make consumers attractive to the company's products, which is very beneficial to enterprises to open up the market.

Improving the visibility of goods is one of the important contents of enterprise competition, and advertising is indispensable to improve the visibility of goods**. Savvy entrepreneurs are always good at using advertising to improve the "reputation" of enterprises and products, so as to raise the "value", promote competition and open up the market.

Four. to society. It is conducive to promoting social and economic growth.

A good advertisement, in fact, is a beautiful work of art, which not only introduces the goods to people in a real and specific way, but also allows people to observe and appreciate the image of the work, arouse rich life associations, establish a new concept of consumption, increase the enjoyment of spiritual beauty, and generate the desire to buy in the subtle and subtle of art.

Summary. Kissing, modern psychology believes that successful advertising generally has six kinds of influence on consumers, and they are:

1.Attention Attraction Advertising gives consumers a certain shock and attracted attention in a novel and unique way. 2.

Disseminate information advertising to disseminate product information to consumers to form a perception and impression of the product, especially the brand. <>

Let's talk about how advertising affects consumer behavior from a psychological perspective.

Kissing, modern psychology believes that successful advertising generally has six kinds of influence on consumers, and they are:1

Attention Attraction Advertising gives consumers a certain shock and attracted attention in a novel and unique way. 2.Disseminate information advertising to disseminate product information to consumers to form a perception and impression of the product, especially the brand.

Kiss extension: Advertising, as the name suggests, is to advertise widely and inform the general public about something. Advertising has a broad and narrow meaning.

Non-economic advertising refers to advertisements that are not for profit, such as announcements, notices and statements of political parties, religions, education, culture, municipalities, social organizations, etc. <>